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Harnessing the power of
sally coxkreatable.com
(not my shoes)
sally cox Harnessing the power of
Who I am
Who I am not
LinkedIn employeeLinkedIn expert sally cox
Owner, kreatable.comAdobe trainer, Adobe Community ProfessionalInstructional designer, eLearningAdobe user group managerArtist, mother, dog lover, lap swimmerI don’t like capital lettersRMS Titanic, coffee, vintage things, rounded rectanglesMy career has greatly benefitted by the power of social media, particularly LinkedIn
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sally cox Harnessing the power of
1 Get to know your LinkedIn profileClick on the “profile” tab at any time to access your profile page
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sally cox Harnessing the power of
2 Personalize your public profile URL
Then click to edit your profile URL
Add your profile link to your email signature -- no logo
TIP
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Once you’ve signed in, go to your summary & click the edit button
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sally cox Harnessing the power of
3 Explore your LinkedIn settings
Here, you can control what shows up in search, manage Twitter settings, change your picture and visibility, etc.
Once you’ve signed in, go to your settings (upper right corner)
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sally cox Harnessing the power of
4 Edit your profile & explore
The profile tab lets you edit your profile
Explore pulse and groups via the interests tab
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sally cox Harnessing the power of
5 Include a photo
Inappropriate LinkedIn pics
Appropriate LinkedIn pics
LinkedIn profile pics:1. Creative types can be a bit more
expressive than lawyers2. Neutral, non-distracting backgrounds
are best3. Spend the money to have a
professional portrait, if necessary
TIP
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sally cox Harnessing the power of
6 Add clickable links when possible
If you are a business owner, create a LinkedIn business page, so you can link to it.
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sally cox Harnessing the power of
7 Craft a searchable summaryWrite clearly
and to the point
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“Above the fold rule”
State your purpose & goals
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sally cox Harnessing the power of
7 Craft a searchable summary
Impress them, so they’ll want to learn more
about YOU.
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sally cox Harnessing the power of
8 Recommendations, recommendations, recommendations
Get crackingon your
recommendations
Gatheringrecommendations
properly: Request recommendations
from relevant colleagues
Don’t gather 50 recommendations
in one week Give guidelines for writing
recommendations
Only recommend people you would hire
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sally cox Harnessing the power of
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9 Prufreed
One typo just one
can cause you to lose a job or a client.
Ask a colleague to proof it.
Google Chrome will spell check for you.
Pay someone, if necessary!
sally cox Harnessing the power of
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10 Include activities to personalize your profile
Appropriate interests:• professional groups and associations• personal interests relating to your career• sports you participate in• a few non-relevant personal interests
give a glimpse of your personality
Inappropriate interests:• political affiliations, unless they are relevant• illegal or illicit activity• groups that reveal too much -
Narcotics Anonymous, Bay Area Nudists
sally cox Harnessing the power of
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11 Add links to your website, Twitter feed, online portfolio
Click your photo when signed into LinkedIn, to see the Account & Settings menu.
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Twitter settings are found under settings tab lets you edit your profile
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sally cox Harnessing the power of
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11 Add links to your web site, Twitter feed, online portfolio
Your LinkedIn profile become your “online resume”
Including links to other relevant content makes you more appealing to prospective employers and clients
The more employers can learn about you before the initial contact, the better your chances
I include links to online interviews and blog posts in which I appear, but check back often to make sure your content is accessible
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sally cox Harnessing the power of
12 Complete 100% of your profile
a 100% profile includes:
A currentposition Two past
positionsProfile
summaryProfile photo
SpecialtiesThree or more
recommendations
Anything less is a missed opportunity
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sally cox Harnessing the power of
Post to LinkedIn & Twitter at the same time, but not all the time.
13 Share content and status regularly
Post relevant links. Use bit.ly or other URL shorteners.
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sally cox Harnessing the power of
14 Join LinkedIn groups that pertain to your career
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sally cox Harnessing the power of
14 Join LinkedIn groups that pertain to your career
Join LinkedIn groups. You only get 50, so make ‘em count.
If your current groups aren’t active and engaging, move on.
Answer questions posed by your groups. This keeps your profile in the newsfeed, and keeps you on everyone’s radar.
Only answer questions you are competent to answer and don’t repeat what others have posted, unless you have something to add.
It’s perfectly ok to “like” answers someone else has posted.
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Don’t oversaturate yourself in groups. Posting self-promotion in groups too often can have a negative effect.
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sally cox Harnessing the power of
15 Accepting connections
You might think it’s ok to add everyone who sends you a contact request but, let’s think about this.
Do you know them?
Do you have mutual connections?
Do they have recommendations?
Do they work in your field of interest?
Will it benefit you?
Is their profile in a language you can understand?
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sally cox Harnessing the power of
15 Accepting connections
Wrong way to connect, using the generic greeting
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sally cox Harnessing the power of
Better way to connect -- more apt to get a positive response & make the connection.
15 Accepting connections
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sally cox Harnessing the power of
16 Using LinkedIn in your job search
If you haven’t been using the LinkedIn job search feature, you’re missing out.
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sally cox Harnessing the power of
16 Using LinkedIn in your job search
You can save jobs and keep track of the ones you’ve applied to
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sally cox Harnessing the power of
16 Using LinkedIn in your job search
Some jobs will direct you to the
employer website, where
you may have to fill out a profile
to apply.I keep a few cover letters on file, geared toward the roles i am seeking, to copy/paste.
“Stickies” are great for that!
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sally cox Harnessing the power of
17 Using the LinkedIn app
Use the app to check your newsfeed, edit your profile, search for jobs, check articles on Pulse,
add a new status and more
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sally cox Harnessing the power of
Thank you for attending this webinar!
see ya!
Adobe user groupcreativecloudsanjose.com
Twitter@kreatable
kreatable.com
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