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AMSOM & CO LTD. ESTABLISHED 2010 GUJARATTIMES.COM AHMEDABAD THURSDAY, JANUARY 13, 2011 PAGES 34 PRICE Rs.3
GUJARAT TIMES
AcknowledgementPratik thackar | ANN
AHMEDABAD: This
project report could not have been
prepared, if not for the help and
encouragement from various
people. We are appreciative to the
institute for endowing us with this
opportunity to come up with this
project. We are thankful to our
professor, Mrs. Paragi Shah, to
give constant guidance and support
throughout the project. We would
like to extend our gratitude to the
search engine, Google, to help us
come up with various data for our
analysis. . There are many more
people we would like to thank;
they are the people living in our
society, they helped us with the
questions asked and the answers
given by them were up to the mark,
they were confident with their
answers and patient too.
IndexSr
no
Particulars Page
number
1 ExecutiveSummary
2
2 Project-an
introduction
3
3 Product 4
4 Mission and
vision
4
5 SWOT 5
6 7P 7
7 Research
objective
8
8 Methodology 8
9 Questionnaire 8
10 Analysis 10
11 Conclusion 12
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GUJARAT TIMESExecutive summaryFarnaaz Khan | ANN
Ahmedabad: For many
decades, the broadsheet
dominated the media scene as
the major news provider. Today,
the Newspaper is not only vying
with TV and Radio for a bigger
share of the news dissemination
market but is up against a more
challenging form of news mediai.e. the Internet. Facilitated by
rapid technological penetration
since 1990s, the Internet has
opened
up choices for the readers and
users to access news and
information round the clock at
the click of a mouse. As a result,
peoples media consumption
habits are changing
There is a widespread
belief that the internet, as a new
media form, is replacing thenewspaper for accessing updated
news and views.
Interviews were
conducted with Editors, and
Web Managers of leading
newspapers in the city to elicit
their views about the future of
newspapers and how internet
was shaping the reading habits.
The interviews with Editors
yielded responses and opinions
that negated any perceived
threats to the industry from the
internet.
The prospects of Internet
undercutting the newspapers
significance anytime in the near
future were remote. They
however acknowledged that the
young readers were becoming
very demanding with their
preferences changing in a
mercurial fashion
These findings provide a
suggestive picture that in India
replacement of newspapers by
the internet seems to be more of
a distant prospect. At present the
print media industry faces no
perceptible threat. This threat, if
it exists, will depend upon how
the relative growth of
technology and broadband speedin smaller towns affects the print
medium since both are expected
to grow phenomenally in the
near future.
As per the current scenario, the
spread of literacy seems to have
secured the future of
newspapers. In the northern
regions where literacy rate is
showing an upward trend, it is
believed that the print media
prospects are bright since it is
poised to achieve its optimalpotential growth in these states.
The southern region could
witness a faster growth in the
number of online users of news
due to existing higher literacy
levels and technological
penetration. In Mumbai, the
younger generation could be the
first to move towards the e-
newspapers due to their internet
usage habits and reading
patterns. After Mumbai,
Chennai could be the next cityspawning a generation of e-
newspaper readers.
Gujarat Times, the news agency
that focuses to bring about the
true news without fear or favor,
is a new player that is unique in
its own way, delivering news in
two languages. The prospect of
this type of a news paper is very
bright as the research conducted
suggested. It will help to cover a
larger market in the target region
of Ahmedabad and nearby
regions.
Overall, Newspapers
and this hybrid kind of
newspaper can be seen as
partners in an alliance which
would help each other in
mutually reinforcing their own
readership base. This would not
be at the cost of each other sincea class distinction would be seen
among those who would have
made the transition to hybrid
newspaper without however
giving up the habit of reading its
traditional print edition, and
another section of readers
mushrooming in the mofussil
towns who just made it to the
list of ever burgeoning
newspaper readers.
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GUJARAT TIMES
ProjectIntroduction about
the industryAbhishek Barot| ANN
Ahmedabad: India is theworld's largest democracy. Its
mass media culture, a system
that has evolved over centuries,
is comprised of a complexframework. Modernization has
transformed this into a
communications network that
sustains the pulse of a
democracy of about 1.1 billion
people. India's newspaper
evolution is nearly unmatched in
world press history. India's
newspaper industry and its
Westernizationor
mondialisation as French would
call itgo hand in hand. India's
press is a metaphor for itsadvancement in the globalized
world.
Media industry in India
is among the fastest growing
industries of the present Indian
economy. The media industry
has benefited a lot from the
Indian current economic growth
coupled by the rising earnings
levels in India. The media
industry is presently in a critical
stage of revolution. Since 2006,
the media industry has enjoyed agood time in terms of growth
and development as it has been
characterized by realignment,
consolidation and expansion in
many sectors of the media
industry. In addition, the media
industry is anticipated to grow
up faster than GDP growth of
India and subsequently more
spending is being expected in the media industry.
The printing press preceded the advent of printed news in India
by about 100 years. It was in 1674 that the first printing apparatus was
established in Bombay followed by Madras in 1772. India's first
newspaper, Calcutta General Advertise, also known as the Hicky's Bengal
Gazette was established in January 1780, and the first Hindi daily,
Samachar Sudha Varshan , began in 1854. The evolution of the Indian
media since has been fraught with developmental difficulties; illiteracy,
colonial constraints and repression, poverty, and apathy thwart interest in
news and media. Within this framework, it is instructive to examine
India's press in two broad analytical sections: pre-colonial times and the
colonial, independent press (which may, again be classified into two:
preceding and following the Emergency rule imposed by Indira Gandhi's
government in 1975). The post-Emergency phase, which continues at the
present, may be the third independent phase of India's newspaper
revolution (Jeffrey).
Brief History
The first major newspaper in IndiaThe Bengal Gazettewas
started in 1780 under the British Raj. Other newspapers such as The India
Gazette, The Calcutta Gazette, The Madras Courier(1785), The Bombay
Herald(1789) etc. soon followed. These newspapers carried news of the
areas under the British rule. The Times of Indiawas founded in 1838 as
The Bombay Times and Journal of Commerce by Bennett, Coleman and
Company, a colonial enterprise now owned by an Indian conglomerate.
The Times Group publishes The Economic Times (launched in 1961),Navbharat Times (Hindi language), and theMaharashtra Times (Marathi
language). During the 1950s 214 daily newspapers were published in the
country. Out of these, 44 were English language dailies while the rest were
published in various regional languages. This number rose to 2,856 dailies
in 1990 with 209 English dailies.
The total number of newspapers published in the country reached
35,595 newspapers by 1993 (3,805 dailies). The country consumed 99
million newspaper copies as of 2007making it the second largest market
in the world for newspapers.
Media industry in India remains among the fastest growing
industries of the present Indian economy, industry has benefited a lot from
the Indian rapid economic growth coupled by the rising earnings levels in
India. Good laws and liberations of the market are other factors whichhave enhanced the print media industry, though there is high competition
in the industry there is room for new players and expansion of the current
players. The television and the print media are the biggest segments of the
industry. Of late FDI in India is a rise and the country is positioned has a
major market global for the print media industry.
http://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/Navbharat_Timeshttp://en.wikipedia.org/wiki/Navbharat_Timeshttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Navbharat_Timeshttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/British_Raj8/4/2019 Gujarat Times Final001
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GUJARAT TIMES
Product of thecompany
Mittal Mistry| ANN
Ahmedabad: The core product
of the company is Gujarat
Times. It is a hybrid newspaperwhich will have two languages
in one newspaper i.e. English
and Gujarati. It is first of itskind and will be circulated in
and around Ahmedabaddistrict.
The company has following
boards of directors:
Mittal Mistry , CEO
Farnaaz Khan, ChairpersonAbhishek Barot
Rahul Lalchandani
Pratik ThakerJanak Odedra
The printing press issituated and based in
Ahmedabad.
The bankers of the
company are SBI and HDFC.
MISSION:Pratik Thaker| ANN
Ahmedabad: To provide accurate news to
the customers at a fair value and to bring
about a revolution in the society through the
medium of news, and at the same time to
take care of the environment.
VISION:Pratik Thaker| ANN
To expand the customer base and to cover
a larger audience and include more factual
news to enhance the customer knowledge.
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GUJARAT TIMES
SWOT
Janak Odedra | ANN
Ahmedabad:
Strengths
The media industry is astrong and well developed
industry which is currently
growing at high rate; this aspect
gives the industry a lot of
strength. With the increase in
the level of education and media
industry has a well educated and
skilled workforce with
innovative ideas and technology
which is an added positive
aspect of the industry. The
competitiveness of the media
industry has enabled the
industry to grow technically
both vertically and horizontally,
which is another positive aspect
in the industry. Ahmedabad also
offers strategic location and
market in terms of its high
population which is a boost to
the industry. No direct
competition as this form of
newspaper as it will be first ofits kind.
1. It will be able to covera larger market as it
will have to two
languages in one.
2. The cost of productionwill be low due to mass
production.
3. It will attract moreadvertisement as it will
be targeted towards a
larger audience.
4. The distributionchannel is something
that has been
extensively worked
upon.
Weakness
Among the weakness in the
industry, a current weakness
may be inability to adhere to
ethical standards in the industry
which has lead to lawsuits filed
against some media industries.
The industry also has been slow
in its growth only picking up in
the recent past, thus its
innovation and marketing
strategies may be not
competitive on the global arena.
1. There are alreadyestablished players in
the market, an indirect
competition.
2. This kind of productcannot be patented.
3. There is a questionmark over the
acceptability of theproduct.
4. The cost of project andthe risk is relatively
higher.
Opportunity
According to the industry
experts the industry still has
room to expand within
Ahmedabad as the market is
wide. Media services are being
sought with many organizations
and thus this offers the industry
to increase its market share. Thehigh technological innovation
which is happening everyday
also presents a good opportunity
for the media industry to utilize
the latest technology in
expanding its product mix or
improving existing ones hence
reaching or increasing its
market.
1. This kind of newspaperdoesnt exist, bigopportunity to make it
big in small time.
2. The return is high inthis industry.
3. A good network ofreporters and a highly
efficient team will
capture the eye balls in
quick time.
Threats
Though Ahmedabad can be
said to be stable political, the
city is known for frequent
changes in government
administration and instability in
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GUJARAT TIMESsome regions or sectors, this
issue negatively affects the
media and it is threat to the
media. Also government
legislations in city are known to
some extend as hindering the
growth of industry especially for
foreign companies.
1. Again, the acceptabilityor the absence of it is a
huge threat to the firm.
2. This is a new firm withrelatively less
experience in the
industry.
3. The entry is notrestricted in the
industry.
To understand SWOT of the
company, it will be a good idea
to do a PESTEL analysis of the
Industry.
PESTLE stands for: political,economic, social/cultural,
technological, legal,
environmental.
Political
Over the past year the media
industry has continued to
witness increased growth rate.
There is a rise in political
interest because of the
recognition of the media
industry as major contributor in
the GDP and has an economic
importance to the overalleconomic growth of the country.
Policy stage, changes of
administration, or political
principles have changed along
the media industry making it to
be freer than before.
Economic
In the past few years the
media industry has witnessed an
improved growth in the industry,
this is attributed to Indias
positive economic growth in
recent years. The industry is
expected to grow by 16% in the
current year. Improved
competition in other sectors also
boots the media industry as
these sectors services of the
media industry such as
promotion.
Social aspect
Media plays a big role in
forming the information
dissemination to the people of
India, which of late, due to
globalization has developed a
high interest for information.
The impact of intense media
attention has brought about a
more revolution in the social
aspect and created a society
which is more enlightened and
which appreciates the industry.Even though the Indians are
known to be conservative and
traditional their attitude towards
the media industry is very
positive. (Johnson, 2001)
Technological advances
Modern information,
technological advancement in
media is making the industry
players adapt faster to the new
environments they are
participating in. Thetechnological advancement
taking place in the industry is
high and this calls for an
increased spending and research
so as to be innovative in the
industry.
Legal environmentThe media industry in India
is hot highly regulated as such,
but there are laws and
regulations which are enforced
for the industry to comply with.
However, in the recent past the
government has come to lessen
the laws so as not to hinder
competition in the face of
increasing global challenges
from the external markets.
Legislations such as anti-piracy
laws have been enacted and thegovernment tries to enforce that
fully even though it is difficult
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GUJARAT TIMESRahul lalchandani | ANN
7PsPRICE:
The price will be very
competitive keeping in mind the
competitors price. (Rs. 3)
PRODUCT:
News through the medium of
tabloid.
Gujarat Times comes with
several specific supplements,
such entertainment times, sports
times along with special edition
from the editors in the Sunday
daily. It also gives following
supplements:
GT Wellness (Sunday) solutions to healthissues and guidance to
better living
GT Education(Mondays)
Womentimes (Wednesdays)
Concentrates on
women's interest areas
GT MOVIES (Fridays) Focus on latest
happenings/events in
movie world.
PROCESS:
The process of producing a daily
edition of a large city newspaper
begins with a meeting of the
paper's editors, who determine
the amount of editorial copy in
an issue based on the advertising
space that has already been sold.
A specific number of pages are
agreed upon, and the editorial
assignments are made to the
various departments. The
section of national and
international news, generally the
first part of the paper, iscompiled from correspondents
who send in their stories
electronically, usually via
computer modem, to their
editor's computer. There, the
editor checks the stories,
sometimes rewriting them or
increasing or decreasing their
length. We are an organization
that employs reporters in various
part of district to compile stories
and items quickly for
dissemination over telephone
wires.
Research process Registration process Reporting process Printing process Delivery process Re Cycle Process Feedback process
PLACE:
Ahmadabad district (Available
all over Ahmedabad, also in
website form which allows it to
penetrate in remote village and
outside district.)
PEOPLE:
Well trainedjournalists, efficient
staff, and trained
distributor.
Media people at large
Journalists
Administrative Staff
Advertisers
Sponsors
Brokers
PROMOTION:
Advertisement Hording Gifts through coupons Event organisation Advertisement in local
bus transport system
C.S.R( taking back thenewspaper for re cycle
process)
Word- of-mouth Various social related
Campaigns.
Physical environment:
News paper is theultimate physical
environment of the
service as it is
delivered customers
home.
Main corporate officeand regional branches
are well maintained and
fully equipped
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GUJARAT TIMES
ResearchobjectiveMittal Mistry | ANN
Ahmedabad: The main
intention of conducting thesurvey is to know the
acceptability of the hybrid
newspaper and to study the
reading pattern of the target
customers and learn about their
behavioral aspects.
Questionnaire
Personal information
Name :Age :
Sex :
Address:
Income bracket
[] Below 5000
[] 5000-10000
[] 10000-20000
[] 20000 or above
Preference:
1. Which papers do you
subscribe?
[ ] Times of India
[ ] Indian express
[ ] Gujarat Samachar
[ ] Divya Bhaskar
[ ] Any other
2. Reasons for preference
[ ] Price
[ ] Favorite content
[ ] Attractive display
[ ] Favorite adds on
[ ] Reliability content
3. Which sections do you like
the most?
[] Political
[ ] Global
[ ] Sports
[ ] Business
[ ] Entertainment[ ] Editorial
[ ] Regional
4. At what time do you prefer to
read the news?
[ ] Morning
[ ] Afternoon
[ ] Evening
5. Are you happy with the
distribution channel of thenewspaper?
[ ] Yes
[ ] No
[ ] Sometimes
6. Do you prefer any other
sources of news?
[ ] Radio
[ ] Internet
[ ] Television
[ ] Other sources
7. What should be an ideal sizeof a newspaper?
[ ] 15-20 pages
[ ] 20-25 pages
[ ] 25-30 pages
[ ] 30-35 pages
8. Which kind of subscriptions
do you prefer?
[ ] Daily
[ ] Weekly
[ ] Monthly
[ ] Half yearly
[ ] Yearly
9. Are you attracted towards the
additional gifts offered by the
local newspaper?
[ ] Yes
[ ] No
[ ] Sometimes
10. Would you prefer reading amulti language newspaper?
[ ] Yes
[ ] No
[ ] Cant say
11. Do you consider newspaper
as a part of social service?
[ ] Yes
[ ] No
[ ] Cant say
MethodologySources of data:
The two sources of collecting
data are primary data and
secondary data.
Primary data:
Data collected directly from the
respondents.
Secondary data:
Data collected from the internet,
Media etc
Data collection:Data is collected through
structured questionnaire which
included relevant questions
related to the study. The
questionnaire method was used
to obtain primary data. There are
open ended in nature.
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GUJARAT TIMES
The research has been conducted in Gujarat and was
mainly targeted in the major eight cities of the state
viz. Ahmedabad, Surat, Rajkot, Vadodara, Jamnagar,
Anand, Bhuj, Nadiad.
The respondents were chosen on a stratified random
sampling method. The questionnaire were send
through mails to various groups, some were met in
person at public junction and were asked the question
orally. The size of the sample was 2000 respondents.
The respondents were taken in the age bracket of 18-
40. They were usually male as they are the one who
are the decision maker and influencer in the p
The secondary data was collected for the media
industry and its current economic position in the
market from the government websites which gave
publicly available data of the industry. The
information like the growth in the past five years, the
rise in the income in the past decade, the competitors
rise and fall, the intensification of the internet
technology in the state were taken into consideration.
Targeted groups:
Businessman.
Professionals.Students.
Housewives.
Limitations of the study:
Every study has one or the other limitations, which
limits the study. The following are the limitations of
the study:
The study will be confined only to Ahmedabad city. Respondents in the sample size may give biased
answers.
The respondents are restricted to 50 only
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GUJARAT TIMES
AnalysisPratik thaker | ANN
Majority of the respondents chosen were of the
opinion that the size of the newspaper should be of
30-35 pages followed by 25 to 30 pages. This means
that the customer would not mind reading a
newspaper with more than 30 pages.
Interestingly 24% of the people wanted to read the
regional news followed by 23% entertainment.
Political news found 12.5% takers. This data help us
to know on what section to give more weightage.
Almost everyone are satisfied with the distribution
channel that is currently prevailing in the market.
However there is a strong 30% that is not satisfied.
This section should also be considered.
As per the acceptability part goes, most of the
respondent are positive about using this kind of a
project.
SIZE OF THE NEWSPAPER
15-20 PAGES
20-25 PAGES
25-30 PAGES
30-35 PAGES
SATISFACTION WITH DISTRIBUTION SERVICE
YES
NO
SOMETIMES
PREFER READING A MULTI LANGUAGE
NEWSPAPER
YES
NO
CANT SAY
CLASSIFICATION AS PER SECTIONS
POLITICAL
GLOBAL
SPORTS
BUSINESS
ENTERTAINMENT
EDITORIAL
REGIONAL
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GUJARAT TIMES
Another interesting aspect found
was that people are more than
ready to pay yearly for
subscription. This is a bit of
shocking, but it would mean
higher revenue for the firm.
Price and content pay the most
important role in the minds of
the customers when they choose
a newspaper. This should be
kept in mind when launching the
newspaper.
There is a growing trend among
the masses to read more online
papers and news. Television also
is a major competitor in this
segment.
TYPE OF SUBSCRIPTION
WEEKLY
MONTHLY
HALF YEARLY
YEARLY
Reasons for Preference
Price
Favourite Content
Attractive Display
Favourite Add-Ons
Reliability Content
Other Sources of News
Radio
Internet
Television
Other Sources
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