Gujarat Times Final001

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AMSOM & CO LTD. ESTABLISHED 2010 GUJARATTIMES.COM AHMEDABAD THURSDAY, JANUARY 13, 2011 PAGES 34 PRICE Rs.3

GUJARAT TIMES

AcknowledgementPratik thackar | ANN

AHMEDABAD: This

project report could not have been

prepared, if not for the help and

encouragement from various

people. We are appreciative to the

institute for endowing us with this

opportunity to come up with this

project. We are thankful to our

professor, Mrs. Paragi Shah, to

give constant guidance and support

throughout the project. We would

like to extend our gratitude to the

search engine, Google, to help us

come up with various data for our

analysis. . There are many more

people we would like to thank;

they are the people living in our

society, they helped us with the

questions asked and the answers

given by them were up to the mark,

they were confident with their

answers and patient too.

IndexSr

no

Particulars Page

number

1 ExecutiveSummary

2

2 Project-an

introduction

3

3 Product 4

4 Mission and

vision

4

5 SWOT 5

6 7P 7

7 Research

objective

8

8 Methodology 8

9 Questionnaire 8

10 Analysis 10

11 Conclusion 12


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AMSOM & CO LTD. ESTABLISHED 2010 GUJARATTIMES.COM AHMEDABAD THURSDAY, JANUARY13, 2011 PAGE 2

GUJARAT TIMESExecutive summaryFarnaaz Khan | ANN

Ahmedabad: For many

decades, the broadsheet

dominated the media scene as

the major news provider. Today,

the Newspaper is not only vying

with TV and Radio for a bigger

share of the news dissemination

market but is up against a more

challenging form of news mediai.e. the Internet. Facilitated by

rapid technological penetration

since 1990s, the Internet has

opened

up choices for the readers and

users to access news and

information round the clock at

the click of a mouse. As a result,

peoples media consumption

habits are changing

There is a widespread

belief that the internet, as a new

media form, is replacing thenewspaper for accessing updated

news and views.

Interviews were

conducted with Editors, and

Web Managers of leading

newspapers in the city to elicit

their views about the future of

newspapers and how internet

was shaping the reading habits.

The interviews with Editors

yielded responses and opinions

that negated any perceived

threats to the industry from the

internet.

The prospects of Internet

undercutting the newspapers

significance anytime in the near

future were remote. They

however acknowledged that the

young readers were becoming

very demanding with their

preferences changing in a

mercurial fashion

These findings provide a

suggestive picture that in India

replacement of newspapers by

the internet seems to be more of

a distant prospect. At present the

print media industry faces no

perceptible threat. This threat, if

it exists, will depend upon how

the relative growth of

technology and broadband speedin smaller towns affects the print

medium since both are expected

to grow phenomenally in the

near future.

As per the current scenario, the

spread of literacy seems to have

secured the future of

newspapers. In the northern

regions where literacy rate is

showing an upward trend, it is

believed that the print media

prospects are bright since it is

poised to achieve its optimalpotential growth in these states.

The southern region could

witness a faster growth in the

number of online users of news

due to existing higher literacy

levels and technological

penetration. In Mumbai, the

younger generation could be the

first to move towards the e-

newspapers due to their internet

usage habits and reading

patterns. After Mumbai,

Chennai could be the next cityspawning a generation of e-

newspaper readers.

Gujarat Times, the news agency

that focuses to bring about the

true news without fear or favor,

is a new player that is unique in

its own way, delivering news in

two languages. The prospect of

this type of a news paper is very

bright as the research conducted

suggested. It will help to cover a

larger market in the target region

of Ahmedabad and nearby

regions.

Overall, Newspapers

and this hybrid kind of

newspaper can be seen as

partners in an alliance which

would help each other in

mutually reinforcing their own

readership base. This would not

be at the cost of each other sincea class distinction would be seen

among those who would have

made the transition to hybrid

newspaper without however

giving up the habit of reading its

traditional print edition, and

another section of readers

mushrooming in the mofussil

towns who just made it to the

list of ever burgeoning

newspaper readers.


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GUJARAT TIMES

ProjectIntroduction about

the industryAbhishek Barot| ANN

Ahmedabad: India is theworld's largest democracy. Its

mass media culture, a system

that has evolved over centuries,

is comprised of a complexframework. Modernization has

transformed this into a

communications network that

sustains the pulse of a

democracy of about 1.1 billion

people. India's newspaper

evolution is nearly unmatched in

world press history. India's

newspaper industry and its

Westernizationor

mondialisation as French would

call itgo hand in hand. India's

press is a metaphor for itsadvancement in the globalized

world.

Media industry in India

is among the fastest growing

industries of the present Indian

economy. The media industry

has benefited a lot from the

Indian current economic growth

coupled by the rising earnings

levels in India. The media

industry is presently in a critical

stage of revolution. Since 2006,

the media industry has enjoyed agood time in terms of growth

and development as it has been

characterized by realignment,

consolidation and expansion in

many sectors of the media

industry. In addition, the media

industry is anticipated to grow

up faster than GDP growth of

India and subsequently more

spending is being expected in the media industry.

The printing press preceded the advent of printed news in India

by about 100 years. It was in 1674 that the first printing apparatus was

established in Bombay followed by Madras in 1772. India's first

newspaper, Calcutta General Advertise, also known as the Hicky's Bengal

Gazette was established in January 1780, and the first Hindi daily,

Samachar Sudha Varshan , began in 1854. The evolution of the Indian

media since has been fraught with developmental difficulties; illiteracy,

colonial constraints and repression, poverty, and apathy thwart interest in

news and media. Within this framework, it is instructive to examine

India's press in two broad analytical sections: pre-colonial times and the

colonial, independent press (which may, again be classified into two:

preceding and following the Emergency rule imposed by Indira Gandhi's

government in 1975). The post-Emergency phase, which continues at the

present, may be the third independent phase of India's newspaper

revolution (Jeffrey).

Brief History

The first major newspaper in IndiaThe Bengal Gazettewas

started in 1780 under the British Raj. Other newspapers such as The India

Gazette, The Calcutta Gazette, The Madras Courier(1785), The Bombay

Herald(1789) etc. soon followed. These newspapers carried news of the

areas under the British rule. The Times of Indiawas founded in 1838 as

The Bombay Times and Journal of Commerce by Bennett, Coleman and

Company, a colonial enterprise now owned by an Indian conglomerate.

The Times Group publishes The Economic Times (launched in 1961),Navbharat Times (Hindi language), and theMaharashtra Times (Marathi

language). During the 1950s 214 daily newspapers were published in the

country. Out of these, 44 were English language dailies while the rest were

published in various regional languages. This number rose to 2,856 dailies

in 1990 with 209 English dailies.

The total number of newspapers published in the country reached

35,595 newspapers by 1993 (3,805 dailies). The country consumed 99

million newspaper copies as of 2007making it the second largest market

in the world for newspapers.

Media industry in India remains among the fastest growing

industries of the present Indian economy, industry has benefited a lot from

the Indian rapid economic growth coupled by the rising earnings levels in

India. Good laws and liberations of the market are other factors whichhave enhanced the print media industry, though there is high competition

in the industry there is room for new players and expansion of the current

players. The television and the print media are the biggest segments of the

industry. Of late FDI in India is a rise and the country is positioned has a

major market global for the print media industry.
http://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/Navbharat_Timeshttp://en.wikipedia.org/wiki/Navbharat_Timeshttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Navbharat_Timeshttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/British_Raj


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GUJARAT TIMES

Product of thecompany

Mittal Mistry| ANN

Ahmedabad: The core product

of the company is Gujarat

Times. It is a hybrid newspaperwhich will have two languages

in one newspaper i.e. English

and Gujarati. It is first of itskind and will be circulated in

and around Ahmedabaddistrict.

The company has following

boards of directors:

Mittal Mistry , CEO

Farnaaz Khan, ChairpersonAbhishek Barot

Rahul Lalchandani

Pratik ThakerJanak Odedra

The printing press issituated and based in

Ahmedabad.

The bankers of the

company are SBI and HDFC.

MISSION:Pratik Thaker| ANN

Ahmedabad: To provide accurate news to

the customers at a fair value and to bring

about a revolution in the society through the

medium of news, and at the same time to

take care of the environment.

VISION:Pratik Thaker| ANN

To expand the customer base and to cover

a larger audience and include more factual

news to enhance the customer knowledge.


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GUJARAT TIMES

SWOT

Janak Odedra | ANN

Ahmedabad:

Strengths

The media industry is astrong and well developed

industry which is currently

growing at high rate; this aspect

gives the industry a lot of

strength. With the increase in

the level of education and media

industry has a well educated and

skilled workforce with

innovative ideas and technology

which is an added positive

aspect of the industry. The

competitiveness of the media

industry has enabled the

industry to grow technically

both vertically and horizontally,

which is another positive aspect

in the industry. Ahmedabad also

offers strategic location and

market in terms of its high

population which is a boost to

the industry. No direct

competition as this form of

newspaper as it will be first ofits kind.

1. It will be able to covera larger market as it

will have to two

languages in one.

2. The cost of productionwill be low due to mass

production.

3. It will attract moreadvertisement as it will

be targeted towards a

larger audience.

4. The distributionchannel is something

that has been

extensively worked

upon.

Weakness

Among the weakness in the

industry, a current weakness

may be inability to adhere to

ethical standards in the industry

which has lead to lawsuits filed

against some media industries.

The industry also has been slow

in its growth only picking up in

the recent past, thus its

innovation and marketing

strategies may be not

competitive on the global arena.

1. There are alreadyestablished players in

the market, an indirect

competition.

2. This kind of productcannot be patented.

3. There is a questionmark over the

acceptability of theproduct.

4. The cost of project andthe risk is relatively

higher.

Opportunity

According to the industry

experts the industry still has

room to expand within

Ahmedabad as the market is

wide. Media services are being

sought with many organizations

and thus this offers the industry

to increase its market share. Thehigh technological innovation

which is happening everyday

also presents a good opportunity

for the media industry to utilize

the latest technology in

expanding its product mix or

improving existing ones hence

reaching or increasing its

market.

1. This kind of newspaperdoesnt exist, bigopportunity to make it

big in small time.

2. The return is high inthis industry.

3. A good network ofreporters and a highly

efficient team will

capture the eye balls in

quick time.

Threats

Though Ahmedabad can be

said to be stable political, the

city is known for frequent

changes in government

administration and instability in


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GUJARAT TIMESsome regions or sectors, this

issue negatively affects the

media and it is threat to the

media. Also government

legislations in city are known to

some extend as hindering the

growth of industry especially for

foreign companies.

1. Again, the acceptabilityor the absence of it is a

huge threat to the firm.

2. This is a new firm withrelatively less

experience in the

industry.

3. The entry is notrestricted in the

industry.

To understand SWOT of the

company, it will be a good idea

to do a PESTEL analysis of the

Industry.

PESTLE stands for: political,economic, social/cultural,

technological, legal,

environmental.

Political

Over the past year the media

industry has continued to

witness increased growth rate.

There is a rise in political

interest because of the

recognition of the media

industry as major contributor in

the GDP and has an economic

importance to the overalleconomic growth of the country.

Policy stage, changes of

administration, or political

principles have changed along

the media industry making it to

be freer than before.

Economic

In the past few years the

media industry has witnessed an

improved growth in the industry,

this is attributed to Indias

positive economic growth in

recent years. The industry is

expected to grow by 16% in the

current year. Improved

competition in other sectors also

boots the media industry as

these sectors services of the

media industry such as

promotion.

Social aspect

Media plays a big role in

forming the information

dissemination to the people of

India, which of late, due to

globalization has developed a

high interest for information.

The impact of intense media

attention has brought about a

more revolution in the social

aspect and created a society

which is more enlightened and

which appreciates the industry.Even though the Indians are

known to be conservative and

traditional their attitude towards

the media industry is very

positive. (Johnson, 2001)

Technological advances

Modern information,

technological advancement in

media is making the industry

players adapt faster to the new

environments they are

participating in. Thetechnological advancement

taking place in the industry is

high and this calls for an

increased spending and research

so as to be innovative in the

industry.

Legal environmentThe media industry in India

is hot highly regulated as such,

but there are laws and

regulations which are enforced

for the industry to comply with.

However, in the recent past the

government has come to lessen

the laws so as not to hinder

competition in the face of

increasing global challenges

from the external markets.

Legislations such as anti-piracy

laws have been enacted and thegovernment tries to enforce that

fully even though it is difficult


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GUJARAT TIMESRahul lalchandani | ANN

7PsPRICE:

The price will be very

competitive keeping in mind the

competitors price. (Rs. 3)

PRODUCT:

News through the medium of

tabloid.

Gujarat Times comes with

several specific supplements,

such entertainment times, sports

times along with special edition

from the editors in the Sunday

daily. It also gives following

supplements:

GT Wellness (Sunday) solutions to healthissues and guidance to

better living

GT Education(Mondays)

Womentimes (Wednesdays)

Concentrates on

women's interest areas

GT MOVIES (Fridays) Focus on latest

happenings/events in

movie world.

PROCESS:

The process of producing a daily

edition of a large city newspaper

begins with a meeting of the

paper's editors, who determine

the amount of editorial copy in

an issue based on the advertising

space that has already been sold.

A specific number of pages are

agreed upon, and the editorial

assignments are made to the

various departments. The

section of national and

international news, generally the

first part of the paper, iscompiled from correspondents

who send in their stories

electronically, usually via

computer modem, to their

editor's computer. There, the

editor checks the stories,

sometimes rewriting them or

increasing or decreasing their

length. We are an organization

that employs reporters in various

part of district to compile stories

and items quickly for

dissemination over telephone

wires.

Research process Registration process Reporting process Printing process Delivery process Re Cycle Process Feedback process

PLACE:

Ahmadabad district (Available

all over Ahmedabad, also in

website form which allows it to

penetrate in remote village and

outside district.)

PEOPLE:

Well trainedjournalists, efficient

staff, and trained

distributor.

Media people at large

Journalists

Administrative Staff

Advertisers

Sponsors

Brokers

PROMOTION:

Advertisement Hording Gifts through coupons Event organisation Advertisement in local

bus transport system

C.S.R( taking back thenewspaper for re cycle

process)

Word- of-mouth Various social related

Campaigns.

Physical environment:

News paper is theultimate physical

environment of the

service as it is

delivered customers

home.

Main corporate officeand regional branches

are well maintained and

fully equipped


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AMSOM & CO LTD. ESTABLISHED 2010 GUJARATTIMES.COM AHMEDABAD THURSDAY, JANUARY 13, 2011 PAGE 8

GUJARAT TIMES

ResearchobjectiveMittal Mistry | ANN

Ahmedabad: The main

intention of conducting thesurvey is to know the

acceptability of the hybrid

newspaper and to study the

reading pattern of the target

customers and learn about their

behavioral aspects.

Questionnaire

Personal information

Name :Age :

Sex :

Address:

Income bracket

[] Below 5000

[] 5000-10000

[] 10000-20000

[] 20000 or above

Preference:

1. Which papers do you

subscribe?

[ ] Times of India

[ ] Indian express

[ ] Gujarat Samachar

[ ] Divya Bhaskar

[ ] Any other

2. Reasons for preference

[ ] Price

[ ] Favorite content

[ ] Attractive display

[ ] Favorite adds on

[ ] Reliability content

3. Which sections do you like

the most?

[] Political

[ ] Global

[ ] Sports

[ ] Business

[ ] Entertainment[ ] Editorial

[ ] Regional

4. At what time do you prefer to

read the news?

[ ] Morning

[ ] Afternoon

[ ] Evening

5. Are you happy with the

distribution channel of thenewspaper?

[ ] Yes

[ ] No

[ ] Sometimes

6. Do you prefer any other

sources of news?

[ ] Radio

[ ] Internet

[ ] Television

[ ] Other sources

7. What should be an ideal sizeof a newspaper?

[ ] 15-20 pages

[ ] 20-25 pages

[ ] 25-30 pages

[ ] 30-35 pages

8. Which kind of subscriptions

do you prefer?

[ ] Daily

[ ] Weekly

[ ] Monthly

[ ] Half yearly

[ ] Yearly

9. Are you attracted towards the

additional gifts offered by the

local newspaper?

[ ] Yes

[ ] No

[ ] Sometimes

10. Would you prefer reading amulti language newspaper?

[ ] Yes

[ ] No

[ ] Cant say

11. Do you consider newspaper

as a part of social service?

[ ] Yes

[ ] No

[ ] Cant say

MethodologySources of data:

The two sources of collecting

data are primary data and

secondary data.

Primary data:

Data collected directly from the

respondents.

Secondary data:

Data collected from the internet,

Media etc

Data collection:Data is collected through

structured questionnaire which

included relevant questions

related to the study. The

questionnaire method was used

to obtain primary data. There are

open ended in nature.


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GUJARAT TIMES

The research has been conducted in Gujarat and was

mainly targeted in the major eight cities of the state

viz. Ahmedabad, Surat, Rajkot, Vadodara, Jamnagar,

Anand, Bhuj, Nadiad.

The respondents were chosen on a stratified random

sampling method. The questionnaire were send

through mails to various groups, some were met in

person at public junction and were asked the question

orally. The size of the sample was 2000 respondents.

The respondents were taken in the age bracket of 18-

40. They were usually male as they are the one who

are the decision maker and influencer in the p

The secondary data was collected for the media

industry and its current economic position in the

market from the government websites which gave

publicly available data of the industry. The

information like the growth in the past five years, the

rise in the income in the past decade, the competitors

rise and fall, the intensification of the internet

technology in the state were taken into consideration.

Targeted groups:

Businessman.

Professionals.Students.

Housewives.

Limitations of the study:

Every study has one or the other limitations, which

limits the study. The following are the limitations of

the study:

The study will be confined only to Ahmedabad city. Respondents in the sample size may give biased

answers.

The respondents are restricted to 50 only


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GUJARAT TIMES

AnalysisPratik thaker | ANN

Majority of the respondents chosen were of the

opinion that the size of the newspaper should be of

30-35 pages followed by 25 to 30 pages. This means

that the customer would not mind reading a

newspaper with more than 30 pages.

Interestingly 24% of the people wanted to read the

regional news followed by 23% entertainment.

Political news found 12.5% takers. This data help us

to know on what section to give more weightage.

Almost everyone are satisfied with the distribution

channel that is currently prevailing in the market.

However there is a strong 30% that is not satisfied.

This section should also be considered.

As per the acceptability part goes, most of the

respondent are positive about using this kind of a

project.

SIZE OF THE NEWSPAPER

15-20 PAGES

20-25 PAGES

25-30 PAGES

30-35 PAGES

SATISFACTION WITH DISTRIBUTION SERVICE

YES

NO

SOMETIMES

PREFER READING A MULTI LANGUAGE

NEWSPAPER

YES

NO

CANT SAY

CLASSIFICATION AS PER SECTIONS

POLITICAL

GLOBAL

SPORTS

BUSINESS

ENTERTAINMENT

EDITORIAL

REGIONAL


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GUJARAT TIMES

Another interesting aspect found

was that people are more than

ready to pay yearly for

subscription. This is a bit of

shocking, but it would mean

higher revenue for the firm.

Price and content pay the most

important role in the minds of

the customers when they choose

a newspaper. This should be

kept in mind when launching the

newspaper.

There is a growing trend among

the masses to read more online

papers and news. Television also

is a major competitor in this

segment.

TYPE OF SUBSCRIPTION

WEEKLY

MONTHLY

HALF YEARLY

YEARLY

Reasons for Preference

Price

Favourite Content

Attractive Display

Favourite Add-Ons

Reliability Content

Other Sources of News

Radio

Internet

Television

Other Sources


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Gujarat Times Final001