Growing a Network Grassroots Jerilyn Stowe Vice President of Marketing and Communications United Way...

Growing a

NetworkGrassroots

Jerilyn StoweVice President of Marketing and CommunicationsUnited Way of Salt Laketel 801.736.7709 jerilyn@uw.org

STRATEGY

Educate # of clicks/web page visits

Grow # of new leads

Mobilize # of online actions

Engage # of interactions with UWSL

New Donors, Advocates & Volunteers

Tactics

Website & SEO Neighborhood

Blog Meetings

Email Constituent Mapping

Action Alerts Phone Calls & Letters

Social Media Citizen Lobbying

Story Banking Digital Marketing

Change.org is the world’s largest petition platform,empowering people everywhere to create the change they want to see. Pledges invite Change.org users to

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