Grocery Mapper

Hi.

Let me tell you a story.

All stories havea main character.

We’ll call him Phil

Phil...goes grocery shopping

Phil

While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel

While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel

While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

Has this ever happened to you?

Isn’t there a better way to shop?

CANT WE SAVE PHIL FROM FRUSTRATION!?!?!

CANT WE SAVE PHIL FROM FRUSTRATION!?!?!

SEE HOWFRUSTRATEDHE IS!!!!!!!!!!!!!!!!!!

Yes.

Introducing...

Changing The Way To Grocery ShopGROCERYMAPPER.COM OVERVIEW

Overview 24

“Old” Way vs. “New” Way

The Genesis

Use Cases

Design Concept & Process

Visual Mock-ups

Competitive Analysis

Conclusions

A new way to shop efficiently

System Life Cycle The “OLD” Way 26

Write ListHead toGrocery Store

Checkout& Pay

System Life Cycle The “OLD” Way 27

ahhhhh!!!SH@T!!!Kids call

Spouse calls

Write ListHead toGrocery Store

Checkout& Pay

Ask for input

Find Time

Shop Browse Aisle

Ask For Help

Redirected

Redirected

Locate items

Run Errand

Spend 2 hours

ANNOYED

FRUSTRATED

Old lady + Cart

F@%K

Kids call

Kids call Browse AisleBrowse Aisle

!!!

!!!ShopShop

Shop

System Life Cycle 28

Log into website

PrepareGrocery list

Head to Grocery store

At store, check in at kiosk

Print coupons

Shop with list onmobile device

ShopCheck out, pay& scan card

Sign up for Account

ChoosePay Now

Choose Payat Store

Choose Pull &Pick Up

Choose BrowseStore

GroceriesDelivered

Choose Timefor Deliver

List ActivatedList Moved toHistory

List Created

The “NEW” Way

The GenesisCONCEPTUAL OVERVIEW

The Genesis 30

The Genesis 31

Use CasesWHO AND WHY WOULD ANYONE USE THIS SITE?

Luisa Martinez

Young Immigrant

Susan Kirkpatrick

Happy Homemaker

Use Cases 33

Zach Hamilton

Young Professional

Pam Byer

Soccer Mom

Rick Johnson

Student

Luisa Martinez

Young Immigrant

Susan Kirkpatrick

Happy Homemaker

Use Cases 34

Zach Hamilton

Young Professional

Pam Byer

Soccer Mom

Rick Johnson

Student

Luisa Martinez

Young Immigrant

Susan Kirkpatrick

Happy Homemaker

Use Cases 35

Zach Hamilton

Young Professional

Pam Byer

Soccer Mom

Rick Johnson

Student

Luisa Martinez

Young Immigrant

Susan Kirkpatrick

Happy Homemaker

Use Cases 36

Zach Hamilton

Young Professional

Pam Byer

Soccer Mom

Rick Johnson

Student

Luisa Martinez

Young Immigrant

Susan Kirkpatrick

Happy Homemaker

Use Cases 37

Zach Hamilton

Young Professional

Pam Byer

Soccer Mom

Rick Johnson

Student

Luisa Martinez

Young Immigrant

Susan Kirkpatrick

Happy Homemaker

Use Cases 38

Zach Hamilton

Young Professional

Pam Byer

Soccer Mom

Rick Johnson

Student

Luisa Martinez

Hard working young immigrant, cost-conscious, fluent in Spanish and learning English

Tengo que encontrar comida rápida en el supermercado, porque trabajo mucho. (I need to find food quickly at the supermarket, because I work a lot.)

Susan Kirkpatrick

Happy homemaker and shopping aficionado

I love to shop!. Most foods that I buy are organic, and I prefer to buy environmentally friendly products. I just moved to a new community and would like to try local recipes, but I don’t know where to look.

Use Cases 39

Pam Byer

The Cost-conscious, Coupon Cutting Mom with Kids

Because of my job and family, I can’t let grocerying take up much of my time. If only there was something that help speed up going shopping!

Zach Hamilton

The Young ProfessionalOn the Go

Listen, I go from my trainer, to my job, to YP meetings and don’t get home until 9:00 every night. I’m a social person. What can I say, I just don’t make time to get to the store so when I go, I like to be in and out.

Use Cases 40

Design ConceptA LOOK INTO THE DESIGN OF GROCERYMAPPER.COM

Design Concept Process Overview 42

Code TestingUser Testing

Identity

Proposal

Concept Brainstorming

User AnalysisSystemLife-cycle

Site Info.Architecture

DesignConcept

WireframesVisualMock-ups

Programming Implementation Maintenance

Site Features 44

Get Your GroceriesDelivery

Pick Up

Browse the Store

Create ListsType them

Search

By Category

Apply CouponsCouponRetreiver

Share RecipesKitchen Forum

Update ListsHoneyDo Updates

Site Features 45

Get Your GroceriesDelivery

Pick Up

Browse the Store

Create ListsType them

Search

By Category

Apply CouponsCouponRetreiver

Share RecipesKitchen Forum

Update ListsHoneyDo Updates Map Your

groceries!

Wireframe Concept 46

Visual Mock-Up 47

Visual Mock-Up Create A New List 48

Visual Mock-Up Main Navigation 49

Visual Mock-Up List Structure 50

Visual Mock-Up Menus, Basket, Suggestions 51

Visual Mock-Up Browse Store By Aisle 52

Visual Mock-Up Browse Store By Aisle 53

Visual Mock-Up Browse Store By Aisle 54

Visual Mock-Up Browse Store By Category 55

Visual Mock-Up Browse Store By Category 56

Visual Mock-Up Browse Store By Category 57

Visual Mock-Up Browse Store By Category 58

Visual Mock-Up Browse Store By Category 59

Additional Features Planned 60

CouponRetriever©

Text Alerts

ShoppingCircle©

PurchaseReady©

Delivery Service

Etc...

The CompetitionALL THE FOLKS WE BEAT BY A LANDSLIDE

Competitors 62 Aisle By Aisle

Competitors 63 Aisle By Aisle

Conclusions 64

GROCERYMAPPER.com is NOT:

A software application to purchase

A simple grocery list making tool

A grocery delivery service

GROCERYMAPPER.com is:

Comprehensive / Interactively selecting, purchasing, retrieving, and delivering

A competitive advantage tool for large grocery chains

Free to consumers

ConclusionsWELL, THIS IS WHERE WE ENDED UP

Conclusions 66

Advantages to shopping with GroceryMapper.com

Shop with pieces of time versus blocks of time.

Pick up/ Delivery options

Fast and efficient

Convenient and easy to use

Never feel lost in a grocery store again

Thank You

I’m now a GroceryMapper!!!