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7/30/2019 Graph Analysis for CD digipak
1/15
CD PANEL
7/30/2019 Graph Analysis for CD digipak
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7/30/2019 Graph Analysis for CD digipak
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QUESTION 1
Boys
Girls
Our questionnaire as shown has
a even distribution of males and
females, 5 boys and 5 girls.Having a evenly distributed
audience allows us to gain a fair
judgement without any gender
bias. We will be able to gain a
overall wider understanding for
our product that both genders willgratify from and to equally enjoy (
U&G theory)
7/30/2019 Graph Analysis for CD digipak
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QUESTION 2
0 2 4 6 8 10
41 +
31-40
21-30
16-20
12 to 15
The music video that we will be producing
will be aimed at a teenage audience.
Therefore this subjected our audience whichwe asked to participate in our questionnaire.
This will give us a better and more specific
idea of the demands and expectations our
audience have for our product. Specifying
and targeting our audience ensures that we
will include codes and conventionsdemanded by the age group we aim to
satisfy.
7/30/2019 Graph Analysis for CD digipak
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QUESTION 3
0
2
4
6
8
Design 1Design 2Design 3Design 4
From our 4 different digipaks it was
apparent that design 3 was most
preferred for the front panel. Design
3 was the only design which was incolour, therefore could be a reason
as to why it was preferred. However
this has ensured that we will include
colour within our front panel and
also the other 3 panels. The front
panel of design 3 is a establishing
shot, this allows the audience to
gain a wider understanding of the
genre of album and ideology of the
artist. This however does not leave a
wide gap for enigma for the
audience.
7/30/2019 Graph Analysis for CD digipak
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QUESTION 4
0 1 2 3 4 5
Design 4
Design 3
Design 2
Design 1
Both design 2 and 3 were of equal
preference. Therefore we will try an
incorporate both aspects of the panel.
Design 2 includes a horizontal format of thetrack list and design 3 has a vertical format
for the track list, therefore for our final
product we could possibly have and even
distribution of horizontal and vertical songs
from the track list. Both designs have the
main focal point of the image in the centre of
the frame. This will also be considered for
out final product. Both images also flow with
the context of the other panels. There is a
constant theme throughout both designs and
allows the audience to follow through the
album like it were a story; being an example
of the cultivation theory.
7/30/2019 Graph Analysis for CD digipak
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QUESTION 5
0
1
2
34
5
6
7
8
9
Font1
Font2
Font3
Font4
Font5
Font6
Font7
Font8
Font9
Font10
Font11
Font12
Font13
Font type 8 was chosen as most popular then all
the other fonts. This was also considered most
suitable for our genre and would also represent the
genre best. The font is almost italic and similar to
hand writing. This would give the album a more
personal touch and a greater interaction with artist
and fans therefore is something we wish to include
within out final product
7/30/2019 Graph Analysis for CD digipak
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QUESTION 6
0 2 4 6 8 10 12
Yes
No
As predicted the audience of our
questionnaire all agreed that we
should include a variety of shots forour final piece. Each camera shot
would represent a different aspect
of our genre and artist. This will
allow the audience to have deeper
proximity with the artist as they will
be able to relate through close upsof facial expressions and also gain a
wider knowledge of them as a
individual through long shots and
establishing shots.
7/30/2019 Graph Analysis for CD digipak
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QUESTION 7
0 1 2 3 4 5
Greyscale
Black and White
Technicolour
Sepia
Negative
Monochrome
Primary ColoursBlack and white colour schemes
were not only chosen as most
popular within our questionnairebut also within our research it was
evident for a soft rock genre that
this colour scheme was most
used. There were also subtle
colour schemes within the black
and white one for example ashade of red was present despite
everything else in the frame being
black and white. This is the colour
scheme which we will use in our
final product to represent the light
and dark aspects of the genre andthe artists lifestyle.
7/30/2019 Graph Analysis for CD digipak
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QUESTION 8
0 1 2 3 4 5 6 7 8
Yes
No
Similarly to the previous question and
response it was evident that the audience
prefer a selection of lighting schemes and
colour schemes. In our final product we aim
to satisfy this however we will also keep
some consistency throughout each panel so
that they can combine and come together to
complete a overall story for the audience.
The different lightings used will highlight
different features of each frame and will bemore prominent for the audience, therefore
they will not be bombarded with too many
concepts and ideology's. This way they are
able to construct their own individual profile
of how the artist will be and can then gratify
from this; uses and gratification.
7/30/2019 Graph Analysis for CD digipak
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QUESTION 9
0 2 4 6
Puff
QR code
Competitions
Social networking sites
Bonus/ additional tracks
institute information
Oficial website
iTunes Link
Social networking sites were chosen as the most
successful form of advertising on a cd album.
Therefore this is what we assume our audience
would prefer to see on a album which they would
chose to buy. Facebook and twitter links increases
the media platforms that the album can be
marketed on and therefore broadens the audience.
Developing facebook pages for the artist and also
creating twitter accounts increases the artists
image and could therefore be a new method of
distributing their product. Including these socialnetworking links onto the album allows the
audience to extended their appeal of the artist and
could actively chose to extend their research and
continue to support the artist. The likelihood that if
they liked the album they would be likely to show
interest in other albums and concerts etc.
7/30/2019 Graph Analysis for CD digipak
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QUESTION 10
0 1 2 3 4 5
Design 1
Design 2
Design 3
Design 4
Design 1 included a Getting to know section. This allows the artist to present
themselves to the audience. The audience can identify with their artist and gain a
wider knowledge and insight of their lifestyle. This also increases the proximity
between audience and artist. Through the Uses and Gratification theory the audience
gratifies from being able to identify with the artist and feels like they have developed a
more personal relationship with them, therefore this is something that we will aim toinclude within our cd digipac.
7/30/2019 Graph Analysis for CD digipak
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QUESTION 11
0 1 2 3 4 5 6
Design 1
Design 2
Design 3
Design 4
Design 3 included a close up of the
artist, again similarly to the previous
question it is evident that the
audience prefer a more intense and
more personal relationship with the
artist. This is through close ups of
his face/facial expressions and a
personal touch from the artist, e.g. a
Getting to Know section. Theaudience through Uses and
Gratification are able to establish
themselves like the artist and are
also gratified by their appearance
and all round persona.
7/30/2019 Graph Analysis for CD digipak
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QUESTION 12
0 1 2 3 4 5 6
Design 1
Design 2
Design 3
Design 4
Design 4 includes elements which have
not been overall popular with our
audience however they have established
that these conventions are more
associated with the soft rock genre. For
example the primary image on the front
panel is of a silhouette of the artist, this
opposes to the intimate imagery that was
previously chosen from other panels.
Therefore we will have to challenge thegeneric conventions of a soft rock genre
in order to appeal more to our audience.
However we will still include some
generic conventions from this design to
maintain the expectations of soft rock
fans, for example the artist imagery andlogos of the brand itself.
7/30/2019 Graph Analysis for CD digipak
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QUESTION 13
0 1 2 3 4 5 6
Extreme close-up
Close up
Medium
Medium long shot
Long shotAs it has been established before close
ups and other shots which engage theaudience with the emotions and persona
of the artist are mostly preferred by the
audience. Despite what panel the shot will
be on the audience of our questionnaire
have chosen that a close ups are the most
ideal and most representative for ouralbum. Therefore this has guaranteed that
we will include close ups and ideally will
have these on the front panel as they will
have most impact and engage the majority
of the audience which we wish to aim our
product at.
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