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PRINT | ONLINE | FACE TO FACEwww.governmentbusiness.co.uk
Business Information for Local and Central Government
The UK public sector represents the single largest market in the UKAre you in the business foryour share of this vast market?
Next year, government spending will reach £690 billion - 46 per cent of projected GDP
Opportunities
to supply local and
central government
will increase
dramatically
over the next
4 years
Reform in local and central government continues to create opportunities. With over 60 million people now living in the UK, the government will spend an incredible £690 billion on servicing their needs.
n Local Government spending will increase to an estimated £188bn as decision making responsibilities for education, security and transport are devolved. Three year settlements now give local authorities the freedom to plan ahead and provide more flexible resources on housing, transport schemes and support to businesses.
n £74 billion is currently spent on outsourced services with organisations in the private sector, and over the next four years, estimates suggest that this market will reach over £100bn - over 6 per cent of UK GDP.
n Increases in central and local government spending on security and environmental initiatives provide more opportunities for the private sector to share its expertise and create circular economies, and more opportunities for citizens to get directly involved in managing and shaping how local services are delivered.
Despite these spending increases, the constant development of business processes, people skills and technology is enabling thepublic sector to deliver on its promise of efficiency gains. The procurement role in government has been central to this.
Quality, sustainability and value for money are now scrutinised, as procurement hubs and buying consortia are using their collective spending power to secure better, longer term deals. This, in turn, will pass on economies of scale to suppliers and can allow them to plan for sustained growth. Through these successful partnerships, it has been demonstrated that the private sector can continue to offer better value for money in many areas of service provision.
Government Business magazine, and its accompanying website at www.governmenbusiness.co.uk, helps government
specifiers and buyers find out about the latest goods and services, the latest business methods and the latest
procurement practices that combine to help deliver efficiency gains while better serving citizens and
increasing opportunities for all.
Published since 1998 by Public Sector Information, the glossy A4 bi-monthly is a market leading publication for government professionals, exposure through Government Business Magazine can provide opportunities
to accelerate the growth of your business by putting you in front of those who buy and
getting the best return on your advertising spend.
Government Business provides opportunitiesto accelerate the growth of your business
GB assists those whose function is to source goods and services on behalf of the public sector. With a total circulation of 10,345, it is the leading monthly magazine for public sector buyers as it responds rapidly to changes in government policy. This is reflected in content that is highly relevant and up-to-date.
Unlike more niche oriented publishers, Government Business reaches the complete decision making team - chief executives, program managers, heads of department and procurement personnel. Magazines are distributed on a courtesy basis by name and designation, which allows specific targetting dependent of the exact content of each issue. This policy ensures that our advertisers are seen in the right place at the right time by the right people.
We also publish a number of supplements and special publications that are distributed along with Government Business, and to specially selected readers. This helps to balance reader demand for quality led editorial whilst offering targeted advertising platforms for businesses.
Government Business also covers exhibitions, conferences and events that are of particular interest to public sector buyers. Your business presence at this event can be enhanced by inclusion in our previews, which are distributed prior to the event and available free of charge to visitors.
As local authorities and central government departments are also responsible fororganising many seminars, public events, conferences etc., the magazine andwebsite both contain regular features on destinations and venues in the UK.
Companies that have successfully and regularly used the GB brand include:n Toshiba Tec n Assaabloy n Eurovia n Fortnum & Mason n OKIn Shell Petrol n British Psychological Society n Rezidor Hotel Groupn Visit Scotland n Siemens n Consilium
Circulation data
58%
53%
86% of readers identifythe products andservices requiredby their respective departments
have responsibilityfor budgets inexcess of £300,000
are involved inapproving capitalspend
Source : GB Readership Survey, April 2008
61% of decision makers rate business to business publications like GB well ahead of their second choice
Target your marketwith the GovernmentBusiness DatabaseThe GB database contains approximately 24,500 names, job titles, organisation names, postal addresses and contact details of key department heads within the Public Sector. This information forms the base from which Government Business is distributed and is updated regularly.
The job titles and responsibilities range from the Chief Executive and Finance Director, through IT Managers, Heads of Personnel and Human Resources, Facilities Managers, Procurement Managers/Officers, Marketing Managers, Health and Safety Officers, Heads of Environmental Waste and Recycling, Telecommunications Managers, Architects, Specifiers and many more.
The organisations within which they work include Central Government and Local Authorities through to Executive Agencies (MOD, Government Procurement Services, Environment Agency, Highways Agency etc.), the Privatised Utilities, Emergency Services and top Housing Associations.
The database has been used by many private and public sector organisations to target potential buyers using direct mail and telemarketing. As most successful advertising campaigns adopt a mixed media approach, combined with a series of advertisements in Government Business, and internet exposure on www.governmentbusiness.co.uk, the GB database allows organisations to use any mixture of methods they choose to reach their audience.
For more information on our databases please call 020 8532 0055
Government
Business is the
sure way to the
decision makers.
No wasted
circulation
Editorial content is delivered through an ongoing programme of research by our editorial team who write and commission bespoke articlesHigh priority is given to ensure each issue contains essential ‘need to know’ information. Topical contributions are regularly carried from Government Ministers, Public Sector Analysts, Conference Speakers and Industry Experts on a wide range of subjects that are of specific interest to public sector executives. Regular features include:
n HUMAN RESOURCES Including Management Issues, Health & Safety, Employment Legislation, Recruitment Policies.
n FACILITIES/PROJECT MANAGEMENT Incorporating Security, Grounds Maintenance, Energy, Building, Waste Management, Housing, IT.
n BEST VALUE Incorporating the latest in Procurement Policy, Service Level Agreements & Contracts/Tenders.
n SECURITY CCTV, Access Control, Manned Guarding, Terminal Security, Biometrics etc.
n CONFERENCES & EVENTS As the public sector place aproximately 30% of all UK conference and meetings business. Every issue looks at the venues, products and services available to event organisors.
n PUBLIC SECTOR EVENTS Exhibitions and conferences of interest to public sector procurement executives, including Public Sector Expo, LGA, FM Expo, Projectworld… and many more.
n RECYCLING AND WASTE MANAGEMENT Strategy, minimisation, what is new in the market, review of events.
n HOUSING Affordable housing now and in the future.
n URBAN REGENERATION Regular updates on work on the 2012 plans plus other projects being undertaken across the country.
n MARKET RESEARCH With public policy increasingly governed by the entromed public consultation, we keep readers up to date on developments within the industry.
n INFORMATION TECHNOLOGY All the latest developments in public sector IT
This year will also see the launch of the new Disney-Pixar computer-animated fantasy adventure film, Brave, which will bring to life Scotland’s dynamic landscapes and inspire people to visit. In 2012 the Year of Creative Scotland will put the spotlight firmly on Scottish cultural and creative vibrancy as well as its tradition of innovation with themed events and fantastic festivals. Looking forward, the Year of Natural Scotland in 2013 will place a focus on the country’s outstanding beauty and built heritage, with Year of Homecoming 2014 bringing all the themes together in a year of national pride. Glasgow’s 2014 Commonwealth Games is not only stimulating increased infrastructure investment, but will also put Scotland on the global map, while the 2014 Ryder Cup,
being hosted at Gleneagles, will also help promote Scotland’s 550 golf courses. There is a staggering £2bn of capital investment in new tourism product rolling out right now
including the Victoria & Albert (V&A) at Dundee, the Scottish Hydro Arena in Glasgow, opening in 2014, the new Riverside Museum in Glasgow, the National Museum of Scotland and the Scottish National Portrait Gallery. Other developments currently underway include a new extension to the Edinburgh International Conference Centre in Edinburgh, adding a further 2000m2 of function space. Through the installation of an upscale version of stage lifting technology, it will be possible to create raised catwalks, raked seating platforms and arena configurations in a fraction of the build time required in more conventional halls. Edinburgh’s Assembly Rooms, another well-loved venue, will re-open this summer following an 18-month refurbishment. Not only does research from VisitBritain put both Edinburgh and Glasgow in the top three European cities
offering good value for money for association conferences, but many Scottish venues are offering shared risk packages, reducing uncertainties around exchange rates, which is proving attractive to many European planners. New flights into and out of Scotland are coming on stream all the time, most recently from Scandinavia, France, Greece and Germany. Once people land, it’s very easy to quickly travel around. Scotland is a vibrant, cultured, contemporary business destination with much to offer delegates from all industries. From amazing purpose-built convention centres in stylish cities, to remote, exclusive-use castles, there are venues to suit every event. EXPERTISEThe major cities all boast premium conference
centres ideal for government and association events but even the more rural areas have facilities with large event hosting expertise. In Fife, within easy reach of Edinburgh Airport and the capital itself, is Carnegie
Conference Centre, a purpose-built meetings and events facility in Dunfermline. It provides conferencing facilities for up
to 250 delegates, with 25 meeting and break-out rooms, and a video conference suite. E
VISIT SCOTLAND
Conferences & Events
Scotland gets creative with conferences and events
It has fired imagination, encouraged invention and inspired
creation for generations, and over the next three years Scotland
has a series of themed years and world-class events planned.
The ‘Winning Years’ will provide an unrivalled opportunity to
capitalise on the huge events coming to or impacting the country.
BUSINESS INFORMATION FOR LOCAL AND CENTRAL GOVERNMENT – www.governmentbusiness.co.uk
73
Volume 19.1 | GOVERNMENT BUSINESS MAGAZINE
Written by M
anj Kalar, technical manager for Central G
overnment, CIPFA
Good financial management is key at a
national level as well as at an organisational
level, as shown by the crisis in the Eurozone
that has sent shock waves across the
developed world. Never before has the level of
sovereign debt been under such scrutiny. Ian
Ball, head of the International Federation of
Accountants, stated that the crisis is a result of
the “woeful accounting, auditing, and financial
management practices by governments”.
“The problem is that governments do not
have enough capital. But it is worse than that
– most governments do not even know what
their capital is, because their archaic budgetary
and accounting practices do not actually
know what their balance sheets look like.”
In the UK we do have a general government
balance sheet, which puts us significantly in
advance of not only our European neighbours
but the world, too. The recent publication of
the first ever Whole of Government Account
marks a significant achievement for the UK
and the beginning of the step change required in the development of policy based on long
term fiscal sustainability. HM Treasury is to
be congratulated on the publication and
thoroughly deserved the recent award for
the best contribution to the profession
presented to it at the Government Finance
Professionalism annual conference.
The UK Whole of Government Accounts
is the widest consolidation in scope in the
world, having the broadest definition of
general government, including local as well as
central government. Only Australia and New
Zealand have attempted something similar
but they do not include local government.
For the first time we have a complete
picture of public sector assets and liabilities
(including contingent liabilities), and a
consolidated set of accounts that has been
subject to audit review. The WGA does have
a qualified audit opinion, so the data does
have limitations, but we are world leaders in
preparing and publishing the information.
One qualification covers the boundary of
what is considered ‘general government’
Almost 1500 bodies from central government,
local government, health and public
corporations are included as part of the
consolidation. However, the Bank of England
is not included in the WGA boundary.
Plans are in place to
consolidate this fully. Also the support
government has given to high street banks
including Northern Rock, Lloyds Banking
Group, Royal Bank of Scotland Group
and Bradford and Bingley is shown as an
investment (even though in the case of
Northern Rock we, the state, owned 88
per cent of the shares). The ‘temporary’
nature of the support was cited as the
reason for this treatment. Given the sale
of Northern Rock to the Virgin Group, this
appears to be the correct assumption.
WGA goes some way to addressing the
concern that governments do not know
what their balance sheet looks like. Although
WGA may at first look like uncomfortable
reading, as it shows the public sector has
net liabilities that will need to be funded
in the future, we need to remember that
governments can guarantee future revenue
flows through the right to levy taxation – an
option not available to the private sector.THE HIGHLIGHTS?Broadly, these remain the same as the
unaudited version of WGA that was published
earlier this year to accompany the first Office
for Budget Responsibility’s report on long
term fiscal sustainability. Government
holds significant value of assets, but surprisingly the value of property
plant and equipment held by local government E
FINANCIAL MANAGEMENT
Money M
atters
HANGING IN THE BALANCE
Failing to strengthen financial
management in government is
not an option says Manj Kalar,
technical manager for Central
Government, CIPFA
BUSINESS INFORMATION FOR LOCAL AND CENTRAL GOVERNMENT – www.governmentbusiness.co.uk
15
Volume 19.1 | GOVERNMENT BUSINESS MAGAZINE
In January this year, the DfT produced its
‘Devolving local major transport schemes’
paper to take forward discussion about a
new system for prioritising and funding
local major schemes after the end of the
current Spending Review period. It brings
together into one paper a discussion
on the structure, sizing, configuration,
governance and accountability arrangements
for a new system beyond 2014-15.
Initial informal consultation with a
range of local authorities and Local
Enterprise Partnerships in England (outside
of London) has helped shape the paper
and identify important issues, which are
subject to a range of different views.
The current system for prioritising major
schemes is a competitive process, put
in place in October 2010 to deliver an
affordable programme of schemes left over
from the previous Government’s Regional
Funding Allocation. As local major transport
schemes can take on average four years
to move from business case to the start of
construction, it is vital that the Government
considers this change now, in order that
schemes be ready for delivery after 2015.
READ THE FULL CONSULTATION
DOCUMENT - tinyurl.com/6rj5tbb
The paper sets out the context, rationale
and objectives for forming local transport
bodies. It also considers the options for
distributing funding, facilitating strategic
investment and the role of Local Enterprise
Partnerships in decision making.
Responses were invited from local
authorities, Local Enterprise Partnerships and
representative groups, with the consultation
period closing on April 2nd. Following receipt
of responses, the Government is due to
produce a summary report setting out the next
steps. The following professional organisations,
included as part of the consultation,
considered various aspects of the consultation.
LOCAL GOVERNMENT ASSOCIATION
The Local Government Association (LGA)
is calling on the DfT to rethink its plans
to fund 38 Local Enterprise Partnership
areas outside London, suggesting
that the cash should instead go to
individual local transport authorities.
The LGA’s response describes the
Department’s proposals as “a step in the
right direction” but says allocating funding
to LEP areas will add an unnecessary layer
of complexity. Funds should be devolved to
individual councils and councils should be free
to decide how they engage with each other
and with other bodies to use those funds”.
“Where individual councils cannot afford
schemes that bring strategic benefit to a
particular area they will have an incentive
to come together and to form partnerships
with others to deliver those schemes on a
case-by-case basis, creating flexible and
temporary coalitions of the willing.”
The LGA believes decisions on transport
priorities should be taken by ‘councillors alone’
because they are democratically accountable.
It also rejects the DfT’s view that LEPs
should have a ‘central and influential role’
in priority setting. The statement read: “There
is no democratic justification in according
the views of those represented on LEPs
greater weight than other stakeholders.”
The LGA response includes advice from
TAG (local government Technical Advisors
Group). It accepts that the devolution of
the funding pot could mean some costlier
schemes are not built, but states: “Evidence
produced by Pteg and supported by TAG
suggests that smaller-scale schemes tend to
deliver better value for money in any case.”
The LGA also opposes the DfT’s suggestion
that local transport bodies should still have
to follow the DfT’s business case model
and WebTAG appraisal guidance. “For
devolution to be meaningful LTBs must
not be forced into using a single centrally-
determined system of evaluation,” it says. E
READ THE LGA’S FULL RESPONSE
HERE - tinyurl.com/caqeazw
LOCAL TRANSPORT FUNDING
DEVOLVING LOCAL MAJOR
TRANSPORT SCHEMES
The DfT’s proposal to give local communities control for decisions affecting local transport is
a radical change, and has generated a diverse range of views from stakeholders. It proposes
devising a new system - devolving capital funding for local major transport schemes to
democratically accountable local transport bodies. Government Business looks at some of the
already published responses to the consultation, which ended at the beginning of April this year.
Transport
BUSINESS INFORMATION FOR LOCAL AND CENTRAL GOVERNMENT – www.governmentbusiness.co.uk
45
Volume 19.2 | GOVERNMENT BUSINESS MAGAZINE
“In any market, as in any poker game, there is a fool. The astute investor Warren Buffet is fond of saying that any player unaware of the fool in the market probably is the fool in the market,” writes Michael Lewis in his book ‘Liar’s Poker’. Housing associations and other social landlords are uniquely positioned to benefit from government incentives for the production of renewable energy, the Feed-in Tariff (FIT) and the proposed Renewable Heat Incentive (RHI). The renewable energy market is currently experiencing something of a gold rush and many social landlords are being besieged by companies offering to finance and install renewable technologies such as solar photovoltaic (PV) panels or heat pumps across their estates. In order to ensure that they do not end up playing the role of Warren Buffett’s fool, finance directors should consider whether any deal they are being offered provides the maximum value for their own company. In particular, they should consider whether “PV for free” deals – which transfer the lion’s share of profits, as well as many of the risks, to third parties – are the best available in the market and best meet the needs of their organisations.WHY SOCIAL HOUSING IS WELL POSITIONED TO BENEFITThe social housing sector is in a strong position to take advantage of the FIT and RHI. It has control of large property portfolios, allowing landlords to capture economies of scale in deployment. Landlords with in-house maintenance operations can also reduce costs further by training their own staff to fit and maintain equipment, although
compliance with the Micro-generation Certification Scheme (MCS) is required. The size of the housing stock they own means that many housing associations have strong balance sheets and so have very low costs of capital. At the same time, they are able to claim the highest generation tariff rate of 41.3p per kWh for solar PV panels that are installed on individual dwellings, instead of receiving lower rates of 36p or 29p that would be received for larger installations. Finally, the sector’s strong commitment to reducing fuel poverty and its carbon footprint gives it a direct driver for deploying renewable energy throughout portfolios.AN EMERGING MARKETThe renewable energy market in the UK is quite immature compared to the market in countries such as Germany and Spain which have had FIT policies for years, but it is now growing fast. The market has many of the typical features of an immature market in its “gold-rush” stage, easily recognisable to anybody who, for example, witnessed the initial stages of the carbon offsetting market. Some industry analysts are predicting that the annual deployment of solar PV in the UK will increase a hundred-fold within the next five years. In the City of London, people who knew nothing about renewable energy 12 months ago are promising investors market-beating returns based on the FIT. New companies offering to sell renewable energy equipment to consumers are popping up, backed by private equity finance. Even retailers like M&S, Tesco and Sainsbury are getting in on the act. Social landlords should be careful about
selecting the right partners in this market, bearing two primary things in mind. First, making money from renewables requires a long-term commitment. The equipment needs to generate energy for 20-25 years to earn the targeted level of returns. Installed incorrectly, PV panels will generate far less electricity than expected and they can be a fire risk if not correctly mounted and ventilated. Also, there are policy risks in this area since governments, both here and abroad, have the power, which they sometimes use, to remove environmental policies or reduce incentives. Social landlords need to feel secure that their partners can be trusted to install and maintain equipment for 20-25 years without damaging their property and that they have the financial strength to survive reversals in government policy. This is particularly important in light of recent high profile cases of financial distress of social housing contractors.PV FOR FREEMuch of the running in the renewable energy market is being made by companies offering “PV for free”. In this approach, the social housing provider does not pay for the installation. Instead a third-party provides the finance to a separate company that owns and operates the solar panels. Tenants are then frequently given the electricity generated by the panel for free while the generation and export tariff is paid to the company that owns and operates the panels and hence back through to the investors. This model has a few advantages. Obviously, it does not require the RSL to provide much of its own financial resources, although E
ENERGY
Considering energy in social housingindustry analysts are predicting that the annual deployment of solar PV in the UK will increase
a hundred-fold within the next five years. Robert Rabinowitz PhD, director of Environmental
Markets, BRE, advises on how to choose the right business model for renewables in social housing
Energy
BUSINESS INFORMATION FOR LOCAL AND CENTRAL GOVERNMENT – www.governmentbusiness.co.uk
19 Volume 19.2 | GOVERNMENT BUSINESS MAGAZINE
www.governmentbusiness.co.ukcombines with GB magazine to providereal mixed media impact
News and Features - The site features regularly updated news and features that are relevant to the target audience.
Case Studies - This facility allows advertisers to detail Government Contracts they have completed. Advertisers are encouraged to supply up to 800 words of copy and an image/logo. This is the ideal location to do a little “Flag Waving”.
Product Profiles - an online version of the magazine’s highly regarded Products & Services section is offered free to selected advertisers. This is the ideal medium to create a word picture using 200 words of copy plus a logo or photograph.
Advertising Opportunities - Government Business can incorporate a wide variety of web advertising formats, including banners, skyscrapers and inset feature panels. Standard sizes are:
Banners: 468 x 60 pixels Skyscrapers: 120 x 600 pixelsMPU: 300 x 250 pixels Button Panels: 120 x 90 pixels
Special web campaigns can be devised that link graphic panels into specific editorial content to ensure that site visitors can get detailed information about the products and services of advertisers at the click of button. Rates for bespoke web advertising packages on application.
http://www.governmentbusiness.co.uk
This year will also see the launch of the new Disney-Pixar computer-animated fantasy adventure film, Brave, which will bring to life Scotland’s dynamic landscapes and inspire people to visit. In 2012 the Year of Creative Scotland will put the spotlight firmly on Scottish cultural and creative vibrancy as well as its tradition of innovation with themed events and fantastic festivals. Looking forward, the Year of Natural Scotland in 2013 will place a focus on the country’s outstanding beauty and built heritage, with Year of Homecoming 2014 bringing all the themes together in a year of national pride. Glasgow’s 2014 Commonwealth Games is not only stimulating increased infrastructure investment, but will also put Scotland on the global map, while the 2014 Ryder Cup,
being hosted at Gleneagles, will also help promote Scotland’s 550 golf courses. There is a staggering £2bn of capital investment in new tourism product rolling out right now
including the Victoria & Albert (V&A) at Dundee, the Scottish Hydro Arena in Glasgow, opening in 2014, the new Riverside Museum in Glasgow, the National Museum of Scotland and the Scottish National Portrait Gallery. Other developments currently underway include a new extension to the Edinburgh International Conference Centre in Edinburgh, adding a further 2000m2 of function space. Through the installation of an upscale version of stage lifting technology, it will be possible to create raised catwalks, raked seating platforms and arena configurations in a fraction of the build time required in more conventional halls. Edinburgh’s Assembly Rooms, another well-loved venue, will re-open this summer following an 18-month refurbishment. Not only does research from VisitBritain put both Edinburgh and Glasgow in the top three European cities
offering good value for money for association conferences, but many Scottish venues are offering shared risk packages, reducing uncertainties around exchange rates, which is proving attractive to many European planners. New flights into and out of Scotland are coming on stream all the time, most recently from Scandinavia, France, Greece and Germany. Once people land, it’s very easy to quickly travel around. Scotland is a vibrant, cultured, contemporary business destination with much to offer delegates from all industries. From amazing purpose-built convention centres in stylish cities, to remote, exclusive-use castles, there are venues to suit every event. EXPERTISEThe major cities all boast premium conference
centres ideal for government and association events but even the more rural areas have facilities with large event hosting expertise. In Fife, within easy reach of Edinburgh Airport and the capital itself, is Carnegie
Conference Centre, a purpose-built meetings and events facility in Dunfermline. It provides conferencing facilities for up
to 250 delegates, with 25 meeting and break-out rooms, and a video conference suite. E
VISIT SCOTLAND
Conferences & Events
Scotland gets creative with conferences and events
It has fired imagination, encouraged invention and inspired
creation for generations, and over the next three years Scotland
has a series of themed years and world-class events planned.
The ‘Winning Years’ will provide an unrivalled opportunity to
capitalise on the huge events coming to or impacting the country.
BUSINESS INFORMATION FOR LOCAL AND CENTRAL GOVERNMENT – www.governmentbusiness.co.uk
73
Volume 19.1 | GOVERNMENT BUSINESS MAGAZINE
Government Business provides a cost effectiveway to reach key public sector decision makers
EDITORDanny Wright 020 8532 5746 editorial@psigroupltd.co.uk
PRODUCTION Jacqueline Lawford 020 8532 5709 production@governmentbusinessuk.com
PUBLISHER Kelly Scott 020 8532 5731 kelly.scott@psigroupltd.co.uk
GROUP PUBLISHER Barry Doyle 020 8532 5727 barry.doyle@psigroupltd.co.uk
For more information please call GBon 020 8532 0055 or visit the websitewww.governmentbusiness.co.ukPublic Sector Information Limited, 226 High Road, Loughton Essex IG10 1ET. Tel 020 8532 0055 Fax 020 8532 0066
POSITION RATE
Outside Back Cover £3,235
Inside Front / Back £3,059
Double Page Spread £4,705
Full Page £2,935
Half Page £1,995
Quarter Page £1,170
Product Profile (200 words) £470
SPECIAL DISCOUNTS 25-30% off for series bookings
AGENCY COMMISSION 10% to recognised agencies
SPONSORSHIP PACKAGES Standard Package – £11, 500 Section Sponsorship – £3,995 Details upon request
COMPANY CASE STUDY Full page advertisement plus Full page editorial – Standard rates plus 15%
The Government Business website provides an instant way to reach key public sector personnel
PACKAGE DETAILS - The packageslisted opposite include an 800word company profile that detailsthe services of the advertiser, andincludes full contactdetails/hyperlink/ directoryinclusion. Company profiles arepositioned to appear onappropriate sections related tothe business nature of theadvertiser. For youradvertisements to appear on thefront page of the site, there is apremium of £500 per month.
COPY TYPES - Flash, gif or jpg. Ifhosted on our servers, file sizesmust not exceed 300KB.
CUSTOM CODE - Custom code,such as provided by webadvertising services such asDoubleclick, is accepted only aftertesting. Examples must besupplied three days prior to thecommencement of the campaign.
For more information please call GBon 020 8532 0055 or visit the websitewww.governmentbusiness.co.ukPublic Sector Information Limited, 226 High Road, Loughton Essex IG10 1ET. Tel 020 8532 0055 Fax 020 8532 0066
POSITION (sizes are in pixels) RATE (PCM)
720 x 90 Leaderboard £2,995
468 x 600 full horizontal banner £2,935
300 x 250 MPU £2,495
120 x 600 Skyscaper £2,347
120 x 90 Button £1,170
SPECIAL DISCOUNTS 25-30% off for series bookings
AGENCY COMMISSION 10% to recognised agencies
SPONSORSHIP PACKAGES Standard Package – £11, 500 Section Sponsorship – £3,995 Details upon request
COMPANY CASE STUDYEditorial feature containing 800 words of copy plus image or logo - £1,395
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