Goudse Poort: A succefull example of integrating Mobility management into the development of a...

Goudse Poort: A succefull example of integrating Mobility

management into the development of a

business area Bas WitteMOTION Mobility

Minze WalviusAdvier

Content

Embedding MMin development

What worked and didn’t work

Different target groups

Measures takenOPTIMUM2 and Goudse Poort

Goudse PoortNow

Goudse

PoortIn the future

Embedding MM in

development

Being there from the start

Continuous presure

Structure planImage quality plan

Strategy planLand-use plan

Market accessibility

Target Groups

Property developer

Businesses

Property owner

Other governement

Local government

Offer of public

transport

Measures taken

www.goudsepoort.nl

Worked:Being there

From scratchTill the end

Didn’t work:Cycling,

governmental procedures, existing

data, and a lot more..

Didn’t work:Planning

Worked:Marketing, marketing

and marketing

What worked and what didn’t

BUT

Questions or remarks??

Thank you!

Bas Witte: motion@planet.nl

Minze Walvius: Minze.walvius@Advier.nl