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© copyright Workshop ‘Mobility Management: Solving problems or hospitality?’ ECOMM 2012 Frankfurt, 13 th of June

ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon [email protected] Advier B.V. Tilly Broersen - [email protected] Minze Walvius - [email protected] Contact

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Page 1: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Workshop

‘Mobility Management: Solving problems or hospitality?’

ECOMM 2012

Frankfurt, 13th of June

Page 2: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Agenda

1. Introduction Spant!

2. Interactive session 1

3. Location accessibility

4. Measures at Spant!

5. Interactive session 2

6. Conclusions

Page 3: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Page 4: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Spant!

� Theatre

� Conference location

� More than 100.000 visitors a year

� Location of successful TV programs(like ‘the Voice of Holland’)

Page 5: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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� Since 2009 sustainability is put on the agenda

� 2009-2010: Sustainable food & drinks

� 2010-2011: Green Key

� 2011-2012: Sustainable transport

Sustainability Spant

Page 6: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Beside the regular assortment, astandard sustainable assortment offood & drinks.

for example:130.000 cups of 100% biological coffee and tea a year

2009-2010: Sustainable food & drinks

Page 7: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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2010-2011:The Green Key

Green Key is presently the largest global

eco-label for accommodation. The Green

Key is awarded to over 1800

establishments in 29 countries worldwide.

Green Key aims to:

� raise the awareness of leisureestablishment staff and clients,

� increase the use of sustainablemethods of operation and technology,

� run ecologically sound and responsiblebusinesses, and thereby

� reduce resource, energy usage

Page 8: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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2011-2012:Sustainable transport

Page 9: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Workshop 1

1. Brainstorm over the “human logisitics”ECOMM 2013. Based on the experience of ECOMM 2012 and 2011

� How was your experience

� What could be done better

� What would be the advice for ECOMM 2012

� ...

Page 10: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Workshop 1

1. Brainstorm over the “human logisitics”ECOMM 2013. Based on the experience of ECOMM 2012 and 2011

� How was your experience

� What could be done better

� What would be the advice for ECOMM 2012

� ...

� What is the core business of ECOMM, SPANT?

Page 11: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Sustainable transport as port of Hospitality

Hospitality

≈ experience of visitor in a building

The experience is determined by behaviour, product / service and the surrounding of the location of company.

For example; a company is situated far away from

a train and bus station. The company offers a

shuttle bus service for their visitors

(product/service) to pick them up from the station

to the location. Visitors are happy with the

service (experience), they have an alternative for

their car.

Page 12: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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2011-2012:Sustainable Transport

Next stept of sustainability for Spant:

Sustainable Transport.

Goals:

• Increasing hospitality for visitors withmobility management measures

• In line with the needs of the customer(conference organizers)

• low budget - big influence

Page 13: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Measures at Spant!

Quick wins:

� Real-time traffic information (car and public transport)

� Spant! – Umbrella

� Working space in Spant! “Early bird arrangement, ….”

� Suggestions for conference booking agencies about transport to and from station “banqueting book”

� Electric charging post for e-bike

Page 14: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Page 15: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Mobility Management Measures (2)

Cooperation with municipality of Bussum:

� Electric charging post for electric cars

� (sustainable) covered bicycle parking for visitors

� Signage to Spant, with cooperation with artists

� Transport to and from station

Page 16: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Page 17: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Workshop 2

1. Organize groups of 4/5 people

2. The themes to choose from..

1. Soccer game Polen - Russia during Europian championship 2012

2. Holiday resort

3. Beach day in the Netherlands

4. Conference hotel of ECOMM 2012

5. City with 100.000 residents

6. Shopping area

Suggestion

Page 18: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Interactive session 2

Advice in 5 steps!!

For each step you’ve got 10 minutes.

Afterwards you will present you advice and ideas.

Page 19: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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1. Define the core business: what is the primary process/ where does the money spend on?

2. What are the restrictions and KENMKERKEN you have to deal with.

3. What are the added values for your organisation!!

4. What measures can you implement

5. Where do you come across local government

6. What would you advice!!

Page 20: ECOMM2012 Solving problems or hospitality DEF · Paul Haigthon -PH@spant.org Advier B.V. Tilly Broersen - Tilly.Broersen@advier.nl Minze Walvius - Minze.Walvius@advier.nl Contact

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Spant!

Paul Haigthon - [email protected]

Advier B.V.

Tilly Broersen - [email protected]

Minze Walvius - [email protected]

www.spant.org

www.advier.nl

Contact