Google Analytics for PPC: SMX Israel 2013

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Google Analytics for PPC

January 6, 2013, JerusalemBy: Menucha Zimmerman

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What’s The Difference?

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ContextPutting the right context in place

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Context for Google Analytics:

Mass of DataSegmentation

Custom Reports

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MASS OF DATA

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First View in Google Analytics

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Google Analytics is a Data Puke

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First View in Google Analytics

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SEGMENTATION

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Dimensions vs. Metrics

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CUSTOM REPORTS

They’re like Standard Reporting…just better.

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Custom Reports

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Standard Report

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Three Favorite Custom Reports:

1. Organic Keyword Revenue2. PPC Matched Search Query3. AdWords Campaign Performance

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Organic Keyword Revenue

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PPC Matched Query Report

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AdWords Campaign Performance

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Context for Google Analytics:

1. Understand2. Segment3. Analyze

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Fav PPC Custom Reports

• Organic Keyword Revenue– http://illum.in/UfAHou

• PPC Matched Search Query– http://illum.in/Ux2fs7

• AdWords Campaign Performance– http://illum.in/Ucq0EG

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THANKS!

IllumineaMenucha@illuminea.comhttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentations