1. [NOT PROVIDED] How Marketers Can Deal With itSMX Israel 2014
By: Kalman Labovitz
2. OverviewWhat was lost?ToolsMethodsNot all Data = 3. What is
lost? Does it Matter? Long tail almost no information Does it
really make a difference? Well, how did you optimize before?
template level? Page Level? Did you really target by building
individual pages? If so, then you are almost out of luck 4. Head
and Middle keywords There is data, but it is segmented Need to
build systems to aggregate data Excel (by far the easiest) Whats
the ROI? Stick with basics? 5. Tools Google Webmaster Tools Bing
Webmaster Tools Other languages? Yandex Webmaster Tools AdWords
Data (for long tail) 6. Method #1 Queries Filter for
brand/non-brand 7. Method #1 (cont.) Look at URLs driving traffic
per keyword Tip: Keep track of landing pages Good sign of internal
competition You can create a central DB of landing pages to
keywords 8. Methods #1 (cont.) Landing Pages What keywords are
driving traffic Define Head, middle, and tail terms Can be done in
GWT and BWT BWT is a hidden treasure 9. Method #2 AdWords (not just
Google) Keyword planner Do you need to spend money? Broad Match
modifier Look for trends Common search keyword (widget +promo +buy
+cheap, etc.) 10. Cross data not equal GA and GWT Data not equal
Fixed, but... There is a filter in GWT? But not in GA 11. Latest
Updates GWT now shows real numbers Bing now supports SSL Yahoo now
defaults to SSL 12. Contact Me Email: [email protected] Twitter:
@ffemtkl LinkedIn: il.linkedin.com/in/kalmanlabovitz/ Company
Website: www.rankabove.com
