Goldman Strategic Capes

Growing the bottom line withGrowing the bottom line withstrategic communication solutionsstrategic communication solutions

that drive employee successthat drive employee successand strengthen customer loyaltyand strengthen customer loyalty

AlleAlle n B. Goldmann B. Goldman

The Big PictureThe Big Picture•• Creative, strategic and tactical thinkerCreative, strategic and tactical thinker•• Objectives-focusedObjectives-focused•• Results-drivenResults-driven•• Solutions toolbox:Solutions toolbox:

AlleAlle n B. Goldmann B. Goldman

- E- Eventsvents- Exhibits- Exhibits

- Media- Media- Meetings- Meetings

Core CapabilitiesCore Capabilities•• Producer:Producer:

- B2B meetings & events- B2B meetings & events- B2B & B2C interactive exhibits- B2B & B2C interactive exhibits

•• Producer/Writer/Director:Producer/Writer/Director:- Video, film, print & web-based content- Video, film, print & web-based content

•• Project ManagementProject Management•• Business LeadershipBusiness Leadership

AlleAlle n B. Goldmann B. Goldman

Communication Strategies SkillsCommunication Strategies Skills•• Proposal development & productionProposal development & production•• Project objectives development & executionProject objectives development & execution•• Budget & Timeline development & managementBudget & Timeline development & management•• Executive speech coachingExecutive speech coaching•• Sales & Marketing campaign development,Sales & Marketing campaign development,

production & implementationproduction & implementation

AlleAlle n B. Goldmann B. Goldman

Business Leadership SkillsBusiness Leadership Skills•• Sales & Marketing campaign development,Sales & Marketing campaign development,

production & implementationproduction & implementation•• New business developmentNew business development•• Account management/client servicesAccount management/client services•• Personnel hiring, development & managementPersonnel hiring, development & management•• Facilities managementFacilities management

AlleAlle n B. Goldmann B. Goldman

Skills ApplicationSkills Application•• Marketing & AdvertisingMarketing & Advertising•• Experiential MarketingExperiential Marketing•• Public RelationsPublic Relations•• BrandingBranding•• Customer LoyaltyCustomer Loyalty•• Corporate CommunicationsCorporate Communications•• Employee Motivation, Entertainment & EducationEmployee Motivation, Entertainment & Education•• Production (Media, Meetings, Events & Exhibits)Production (Media, Meetings, Events & Exhibits)

AlleAlle n B. Goldmann B. Goldman

Places IPlaces I’’ve Beenve Been

AlleAlle n B. Goldmann B. Goldman

WorldWorld’’s largest corporate travel & performance improvement companys largest corporate travel & performance improvement company

Medcom Medcom ad agencyad agency Media, meetings & exhibits productionMedia, meetings & exhibits production

PortfolioPortfolio

J&J Band-AidsJ&J Band-Aids

Wyeth Protonix Wyeth Protonix IVIV

Pfizer Kinetic SculpturePfizer Kinetic SculptureBiotechnologyBiotechnology

Industry OrganizationIndustry Organization

White CastleWhite Castle

Video clips are available upon requestVideo clips are available upon request

AlleAlle n B. Goldmann B. Goldman

Pharmaceutical Rx productPharmaceutical Rx productline extension launch meetingline extension launch meeting

Foodservice industryFoodservice industryawards eventawards event

Product branding withProduct branding witheducational contenteducational content

distributed to 100,000distributed to 100,000primary school childrenprimary school children

Pharma Pharma industryindustrymultimedia trade showmultimedia trade show

exhibitexhibit

Keynote address toKeynote address to24,000 conference24,000 conference

attendeesattendees

allentheg@msnallentheg@msn.com.com

AlleAlle n B. Goldmann B. Goldman

Growing the bottom line withGrowing the bottom line withstrategic communication solutionsstrategic communication solutions

that drive employee successthat drive employee successand strengthen customer loyaltyand strengthen customer loyalty