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Global Entertainment andMedia Outlook 2013-2017
Agility to Innovate with a Focuson Customer Insights
November 13th, 2013
www.pwc.com/outlook
PwC LLP
Internet access spending
Internet advertising
TV subscriptions and license fees
Television advertising
Filmed entertainment
Video games
Music
Consumer magazine publishing
Newspaper publishing
Radio
Out-of-home advertising
Consumer and educational bookpublishing
Business-to-business
www.pwc.com/outlook
Consumer/end-user &advertisingspending
5 year historic& 5 yearforecast data
50 countries
13 segments
Where is thebig pictureheading?
PwC LLP
Divergence inthe GlobalVillage
PwC LLP
Plotting global markets based on growth andmarket size reveals two different insights
3.0% | $1,011 9.5% | $3512017
market size($US mn)
Mature Next Wave
Up &Comers
SlowGrowing
Examples:GermanyJapanUKUS
Examples:GreecePolandSwedenNew ZealandIreland
Examples:BRIC
ArgentinaIndonesia
Examples:Colombia
KenyaPhilippines
ThailandTurkey
$114
MarketSize
2.6% 10.2% | $101
2013 – 2017 CAGR
$ 1,384,554
3.7%CAGR
Market Size $ 477,648
11.6%
11.2%
$ 136,214
3.1%
$154,057
Entertainment & Media Market
PwC LLP
What drives advertiserand consumer spendingglobally and in Ireland?
PwC LLP
59
81
130
194
220
221
228
290
316
347
654
714
1,303
Consumer magazines
Out-of-home
Radio
Consumer and educational books
Music
TV advertising
Filmed entertainment
Video games
B2B
Internet advertising
Newspaper publishing
TV subscriptions and license fees
Internet access
Internet spending will drive future growth
Ireland forecasted 2017 total E&M spend by segment
€3.9bn €4.6bn
2013 2017
4.2%growth
€m
PwC LLP
-3.4%
-3.3%
-1.1%
0.2%
0.8%
2.6%
2.7%
3.1%
3.7%
4.2%
5.7%
6.0%
13.1%
14.4%
Filmed entertainment
Newspaper publishing
Consumer & educational books
Radio
Consumer magazines
TV subscriptions & license fees
Music
Out-of-home
B2B
Total
TV advertising
Video games
Internet access
Internet advertising
Internet spending will drive future growth
Ireland’s growth in aggregate E&M spend (2013 – 2017 CAGR)
€3.9bn €4.6bn
2013 2017
4.2%growth
PwC LLP
Ireland’s growth in internet subscribers will driveadvertiser and consumer spending of €4.6bn by2017. . .
385
439
CAGR:3.8%
2013
2017
Mobile Internet Access
416
865
CAGR:20.5%
2013
2017
801
1,303
CAGR:13.1%
2013
2017
Fixed Internet AccessFixed + Mobile Internet
Access
€m
€m
PwC LLP
The growth in connected devices is fuellingexpanded Internet usage
2012 2013 2014 2015 2016 2017
Tablet
Smartphone
Portable PC
Desktop PC
Worldwide Shipments of Connected Devices
23%
2012 – 2017CAGR
16%
1%
-4%
Source: IDC, Global Wireless Insight Package - PwC
Where arethe tippingpoints andsegmentvariations?
PwC LLP
59
81
130
194
220
221
228
290
316
347
654
714
1,303
Consumer magazines
Out-of-home
Radio
Consumer and educational books
Music
TV advertising
Filmed entertainment
Video games
B2B
Internet advertising
Newspaper publishing
TV subscriptions and license fees
Internet access
Internet spending will drive future growth
Ireland forecasted 2017 total E&M spend by segment
€3.9bn €4.6bn
2013 2017
4.2%growth
€m
PwC LLP
175
213
386
39
71
9817
2013
Television
Internet advertising
Newspaper
Consumer magazines
Out-of-home
Radio
Other
Internet advertising will surpass Television andNewspaper to attract the majority of ad spend
221
347330
39
82
10327
2017
€1.1bn
Internet moves from second to firstplace
2013 total of €1bn rising to €1.1bn but significant shift in mix
Ireland advertising spend by ownership (share of total spend)
€1bn
Consumerinsights are theheart ofinnovation
PwC LLP
Mining consumer insights and developing an agilebusiness model are key industry trends in E&M
http://www.youtube.com/watch?v=_hL1bvdbayg
Video: Trends impacting the E&M Sector
PwC LLP
Companies' ability to drive digital growth dependson innovation focused on the consumer and . . .
drivingdigitalgrowth
Consumer appetite fordigital services will driveglobal E&M growth
Leveraging richer,deeper data betweenadvertisers andconsumers
Evolution ofbusiness models to
incorporate thecuration of
communities
PwC LLP
. . . employing an agile business model
Content creators areincreasingly building directrelationships with consumers
Contentdistributors areincreasinglylooking to createtheir own content
Advertisers arelooking beyondthe traditionalagency model
drivingdigitalgrowth
PwC LLP
Find your own Outlook storyonline...
See the detail foryour sectors andgeographies atwww.pwc.com/outlook
www.pwc.com/outlook
© 2013 PwC. All rights reserved. Not for further distribution without the permission of PwC.“PwC” refers to the network of myear ember firms of PricewaterhouseCoopers InternationalLimited (PwCIL), or, as the context requires, individual member firms of the PwC network.Each member firm is a separate legal entity and does not act as agent of PwCIL or any othermember firm. PwCIL does not provide any services to clients. PwCIL is not responsible orliable for the acts or omissions of any of its member firms nor can it control the exercise of theirprofessional judgment or bind them in any way. No member firm is responsible or liable for theacts or omissions of any other member firm nor can it control the exercise of another memberfirm’s professional judgment or bind another member firm or PwCIL in any way.
PwC LLP
Extra Slides
PwC LLP
Breakdown of segments
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