GIRLS WHO ROCK Class of 2011 Social Media Campaign

Photo Credit: Emily Tan

Social Media Campaign for GIRLS WHO ROCK

2011

Capabilities

• Blogger and Twitter influencer outreach

•Proficient in social media platforms: Twitter, Facebook, Blogger, Tumblr

•HootSuite for Twitter

•Write press materials/guest blog posts

GIRLS WHO ROCK is an annual crowd-pleasing, change-making concert

supporting girls and education worldwide.

She’s The First is a not-for-profit that sponsors girls’

education in the developing world. We

encourage people, especially Millennials, to creatively fundraise for girls’ sponsorships with their online and offline

social networks.

Top Twitter Influencer of #IWNY

@GIRLSWHOROCKNY is the #2 most influential Twitter handle of Internet Week New York, according to the

Social Media Monitoring and

research company Synthesio.

As a result of my outreach 16 unique Twitter Influencers

tweeted about GIRLS WHO ROCK.

Combined these Twitter accounts reached a

total of 67,039 followers.

Twitter Influencers Promoting GIRLS WHO ROCK

Fundraising Powered by Social Media

GIRLS WHO ROCK more than doubled last years proceeds, raising $15,000+ to date. The money will help sponsor 29 girls at The Arlington Academy of Hope in Uganda.

Photo Captions/Credits: Nina Sky (Marc Hall), JoJo (Kate Lord), Eddy (Emily Tan)

Photo Captions/Credits: KimberlyNichole (Marc Hall), DJ Kiss (Kate Lord), Nikki Jean (Kate Lord)

Photo Captions/Credits: Emcee Toure (Marc Hall), Data the Robot & Heather Knight (Marc Hall), Data (Kate Lord)