Getting the message out there

Getting the message out there

Melanie Barrand & Adam TuncayVLE Service

31,000+ unique logins/month

40,000 staff and students

20,000,000 sessions/year

VLE Service

• Communication• Online support

materials

First comms strategy

@

low traffic low impact

less time

no money

@New comms strategy

Publicise

Wide publicity • Staff email; website• L&T publications• Display Screens• Campus login alerts • Student Portal• VLE

What people wanted• More demos with audio/captions• Shorter guides• Links to examples in teaching

Examples

Quick guides

Upgrade specific

Upgrade specific

Publicise

Impact• 50 support calls during upgrade• High traffic to self-service

materials• Using multiple methods

widened the reading audience.• Positioning of promotion

important

“Well done to you and your colleagues for this innovative idea.  I am confident that academic colleagues will find this extremely useful when developing or even reviewing their modules”

Academic, Medicine and Healthcare

“From our point of view comms were great and it was a successful project”

Helpdesk Service Leader

Blog readership2010 2011

October 319 9445November

277 377

December

219 249

Website stats2010 2011

October 5,197 10,610November 4,407 8,615December 3,954 7,439

Unique visitors

2010 2011October 15,266 38,043November 12,663 25,485December 9,352 19,320

Unique page views

Not many people complained

Thank you, any questions?m.l.barrand@leeds.ac.uka.tuncay@leeds.ac.uk