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GET READY FOR THE NEXT
LEVEL SOCIAL NETWORK
Global Senior Director of Social Media, OTA
Partnerships and Innovation Projects
EXPAND YOUR HORIZONS IN SOCIAL
Consider the Possibilities
WHAT’S NEXT?
PINTEREST?
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Consider the Possibilities
01 Pinterest
02 Vine
03 Instagram
04 Klout & Kred
WHAT’S NEXT?
PINTEREST?
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Some Pinterestng Stats
500,000 Business Accunts
2.5 Billion Page Views
Brand with Most Followers=Nordstroms (4.4 Million)
Average Spend on $140-$180
Number of Employees=80
http://expandedramblings.com/index.php/pinterest-stats/
http://www.richrelevance.com/blog/2013/04/direct-marketing-news-infographic-the-rising-king-of-
social-sales/
Some Great Stats from
Craig Smith, DMR
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What If?
Experential
Categorial
Visual
Limited Text
Link off to the Services We Want to Sell
We looked at Pinterest as the next Booking Engine Alternative?
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„Pinteresque“ Purchases?
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In a „Pinteseque“ World
Develop Booking Paths for
Target Audiences,not Masses
Tailor Product to Visual
Dreamers
Make Booking an Experience
Give the Consumer the „Clear
Picture“
Hold the Fine Print to the End
WHAT’S NEXT?
VINE…CONTINUED?
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Get on theVine...
Launched January 2013
6 Second Video Clip
Endless Loop
Sharing Moments
Revival of Animated Gifs
Works Ony Inside Vine
Integrated with Twitter
Dependent on Twitter
Support
Relies on Creativity of User
Taking Video to the Next Level
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Overline:
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Why Use Vine?
It‘s a Marketing
Differentiator
It‘s Niche (for the
Moment)
It Attracts the Tech
Clientele
It Builds
Transparency
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What Can We Use it For?
Engage w/Clients via
Send Welcome
Messages
Advertise on-Property
Specials
Show off Your Cuisine
WHAT’S NEXT?
INSTAGRAM?
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Our Future Customer on Instagram?
“ None of my friends are on other sites anymore…they’re all on Instagram”
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Who‘s Using Instagram
Some 13% of Internet users are taking
and sharing pictures with Instagram.
African-Americans (23%) and Hispanics
(18%) whites (11%) use Instagram.
Urban-dwellers (17%) are more likely
than both suburban (11%) and rural
residents (11%) to use Instagram.
Women are more likely than men to use
the site (16% vs. 10%), as are those
under age 50.
Read more: http://www.marketingprofs.com/charts/2013/10139/social-
network-demographics-twitter-pinterest-instagram-facebook#ixzz2fH2qknzN
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Free Stay for Users with 10,000 Plus Followers-Instagram
"There has always been a strong, intrinsic link between travel and photography,” “But the advent of social media and Instagram has made photo-sharing an even bigger part of the traveler's experience. People not only want to visit and stay in beautiful places, they also want to capture and share it with their friends and networks as it happens."
Paul Fischman, CEO, 8Hotels
http://www.telegraph.co.uk/travel/travelnews/10283906/Instagram-hotel-gives-away-free-nights.html
1888 Hotel in Sydney
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Instagram-Build Community
6 mobile photographers share their
work under the theme “design” –
images of architecture, patterns, and
street art
Instagrammers instantly entered by
tagging their photos #wdesign for a
chance to win a grand prize that
includes a two night stay at the hotel.
W Hotel Hosts 1st NYC New York Instagram Contest
http://www.psfk.com/2012/04/w-hotel-instagram-exhibition.html
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Klout vs Kred
Scores are indicative of relative social
engagement
Hospitality companies should
Recognize their meaning
Know how to access it
Creatively market to them to
improve their brand
Whatever you think about it…
http://www.boastingbiz.com/blog/social-media-marketing/klout-vs-kred/
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Klout Klub at the Palms Hotel and Casino
High-ranking social media
influencers access additional
amenities during their stay in
hopes that they will share
these positive experiences
with their online networks
http://www.psfk.com/2011/08/special-treatment-based-on-a-guest%E2%80%99s-social-influence.html
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THANK YOU!
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