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GET READY FOR THE NEXT

LEVEL SOCIAL NETWORK

Global Senior Director of Social Media, OTA

Partnerships and Innovation Projects

EXPAND YOUR HORIZONS IN SOCIAL

Consider the Possibilities

WHAT’S NEXT?

PINTEREST?

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Consider the Possibilities

01 Pinterest

02 Vine

03 Instagram

04 Klout & Kred

WHAT’S NEXT?

PINTEREST?

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Some Pinterestng Stats

500,000 Business Accunts

2.5 Billion Page Views

Brand with Most Followers=Nordstroms (4.4 Million)

Average Spend on $140-$180

Number of Employees=80

http://expandedramblings.com/index.php/pinterest-stats/

http://www.richrelevance.com/blog/2013/04/direct-marketing-news-infographic-the-rising-king-of-

social-sales/

Some Great Stats from

Craig Smith, DMR

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What If?

Experential

Categorial

Visual

Limited Text

Link off to the Services We Want to Sell

We looked at Pinterest as the next Booking Engine Alternative?

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„Pinteresque“ Purchases?

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In a „Pinteseque“ World

Develop Booking Paths for

Target Audiences,not Masses

Tailor Product to Visual

Dreamers

Make Booking an Experience

Give the Consumer the „Clear

Picture“

Hold the Fine Print to the End

WHAT’S NEXT?

VINE…CONTINUED?

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Get on theVine...

Launched January 2013

6 Second Video Clip

Endless Loop

Sharing Moments

Revival of Animated Gifs

Works Ony Inside Vine

Integrated with Twitter

Dependent on Twitter

Support

Relies on Creativity of User

Taking Video to the Next Level

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Overline:

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Why Use Vine?

It‘s a Marketing

Differentiator

It‘s Niche (for the

Moment)

It Attracts the Tech

Clientele

It Builds

Transparency

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What Can We Use it For?

Engage w/Clients via

Twitter

Send Welcome

Messages

Advertise on-Property

Specials

Show off Your Cuisine

WHAT’S NEXT?

INSTAGRAM?

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Our Future Customer on Instagram?

“ None of my friends are on other sites anymore…they’re all on Instagram”

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Who‘s Using Instagram

Some 13% of Internet users are taking

and sharing pictures with Instagram.

African-Americans (23%) and Hispanics

(18%) whites (11%) use Instagram.

Urban-dwellers (17%) are more likely

than both suburban (11%) and rural

residents (11%) to use Instagram.

Women are more likely than men to use

the site (16% vs. 10%), as are those

under age 50.

Read more: http://www.marketingprofs.com/charts/2013/10139/social-

network-demographics-twitter-pinterest-instagram-facebook#ixzz2fH2qknzN

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Free Stay for Users with 10,000 Plus Followers-Instagram

"There has always been a strong, intrinsic link between travel and photography,” “But the advent of social media and Instagram has made photo-sharing an even bigger part of the traveler's experience. People not only want to visit and stay in beautiful places, they also want to capture and share it with their friends and networks as it happens."

Paul Fischman, CEO, 8Hotels

http://www.telegraph.co.uk/travel/travelnews/10283906/Instagram-hotel-gives-away-free-nights.html

1888 Hotel in Sydney

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Instagram-Build Community

6 mobile photographers share their

work under the theme “design” –

images of architecture, patterns, and

street art

Instagrammers instantly entered by

tagging their photos #wdesign for a

chance to win a grand prize that

includes a two night stay at the hotel.

W Hotel Hosts 1st NYC New York Instagram Contest

http://www.psfk.com/2012/04/w-hotel-instagram-exhibition.html

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Klout vs Kred

Scores are indicative of relative social

engagement

Hospitality companies should

Recognize their meaning

Know how to access it

Creatively market to them to

improve their brand

Whatever you think about it…

http://www.boastingbiz.com/blog/social-media-marketing/klout-vs-kred/

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Klout Klub at the Palms Hotel and Casino

High-ranking social media

influencers access additional

amenities during their stay in

hopes that they will share

these positive experiences

with their online networks

http://www.psfk.com/2011/08/special-treatment-based-on-a-guest%E2%80%99s-social-influence.html

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American Airlines and Klout (55)

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THANK YOU!

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