Generate A Return On Your Facebook Investment Presented by: Josh Chiles CEO, Engaged!...

Generate A ReturnOn Your

Facebook InvestmentPresented by: Josh Chiles

CEO, Engaged!

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

1. Facebook Apps

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

1. Facebook Apps2. Facebook Ads

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

1. Facebook Apps2. Facebook Ads3. Facebook ContentStartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

1. Facebook Apps2. Facebook Ads3. Facebook Content4. Facebook Analytics

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

5. Facebook Content

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

5. Facebook Content6. Facebook Ads

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

5. Facebook Content6. Facebook Ads7. Facebook AnalyticsStartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Apps(or applications)

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Apps

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Apps

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Apps

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AppsTo start building your Facebook app, visit:

https://developers.facebook.com/apps

Or read the tutorial:

http://developers.facebook.com/docs/appsonfacebook/pagetabs

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AppsClick “Create New App”

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AppsAdd your App name

Click “Continue”

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AppsAdd your display name

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AppsAdd your Page Tab URL

Select Page Tab Width (810px or 520px)

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Apps

If you’re not a web designer and don’t know how to code…

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Apps

1. Hire someone who is.2. Use a Facebook App builder.

StartEngaging.com

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Ads(or advertising)

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Ads

To create a Facebook ad, visit:

http://www.facebook.com/advertising

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AdsSelect your Facebook page

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Ads

TIP: Ads that stay on Facebook.com (not going to your website) will cost less.

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Ads

Select “Get More Page Likes”

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AdsAdd your ad text

Select your landing pageUpload your image

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AdsSelect your target location

Select your target age/genderSelect your target interests

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Ads

TIP: The more targeted your ad is the lower your

cost per click will be.

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AdsSelect your advanced options

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Content

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook ContentEngage Your Facebook Fans Daily

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook ContentAsk questions…

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Content

…keep them informed, share pictures, invite them to your

events and tell them what you want them to do, creatively.

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Analytics

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Analytics

• How many clicks on your ad?

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Analytics

• How many clicks on your ad?• How many views on your app?

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Analytics

• How many clicks on your ad?• How many views on your app?• How many new “Likes”?

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook Analytics

• How many clicks on your ad?• How many views on your app?• How many new “Likes”?• How many leads?

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AnalyticsEdit.

Test.Update.

Tweak.Retarget.

Try again.Change.

Get it right.

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Content(yes, again)

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook ContentBe engaging. Be creative. Be consistent

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Ads(and yes, again)

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AdsPromote Your Content

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Analytics(and this again too)

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AnalyticsMonitor engagement for each and every post. Posts with the most engagement, tweak it, change it and stay around that topic.

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AnalyticsGeo-target your content by city

or geo-target your content by state

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AnalyticsIs your website mobile optimized?

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Facebook AnalyticsPost content when your Facebook fans are online and engaging.

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Repeat.

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Ready to take your Facebook page to the next level?

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

StartEngaging.comMDCE Booth #1109