View
0
Download
0
Category
Preview:
Citation preview
FamousAspect.com
gdc free to play summit | mar 14
ethan levy | monetization design consultant | @FamousAspect
FamousAspect.com
FamousAspect.com
FamousAspect.com
FamousAspect.com
Look at the author's job title. Just look at it. That's not a career, that's a punishment for being an abusive prison guard in a past life.
Ben Kuchera, Senior Editor (on Penny Arcade Report)
FamousAspect.com
what do you want to get out of this session?
FamousAspect.com
FamousAspect.com
FamousAspect.com
FamousAspect.com
FamousAspect.com
designing in-game purchases
• Is my game a good fit for freemium?
• Is my design built for freemium?
• Am I selling the right things?
• What examples should I follow?
FamousAspect.com
is my game a good fit for the freemium model?
FamousAspect.com
mobile = comfort gaming
FamousAspect.com
mobile = comfort gaming
FamousAspect.com
mobile = comfort gaming
FamousAspect.com
player experience / time Newb Player Vet
Early Game Mid Game Elder Game
FamousAspect.com
is my design built for freemium?
FamousAspect.com
FamousAspect.com
what is a core loop? • Key set of activities a player takes each session
• Path of least resistance
• Actions - main interactive elements
• Gates - elements that block progression
• Sinks - where player spends currency
• Taps - where player gains currency
FamousAspect.com
Major Mayhem
purchasing not present
FamousAspect.com
Major Mayhem
purchasing not present
FamousAspect.com
Major Mayhem
purchasing not present
FamousAspect.com
Major Mayhem
purchasing not present
FamousAspect.com
Major Mayhem
purchasing not present
FamousAspect.com
Major Mayhem
purchasing not present
FamousAspect.com
Despicable Me: Minion Rush
purchasing made present
FamousAspect.com
Despicable Me: Minion Rush
purchasing made present
FamousAspect.com
Despicable Me: Minion Rush
purchasing made present
FamousAspect.com
Despicable Me: Minion Rush
purchasing made present
FamousAspect.com
Despicable Me: Minion Rush
purchasing made present
FamousAspect.com
am I selling the right things?
FamousAspect.com
Smash Hit
purchase makes a promise
FamousAspect.com
Smash Hit
purchase makes a promise
FamousAspect.com
Smash Hit
purchase makes a promise
FamousAspect.com
Card Hunter
crossing the penny gap
FamousAspect.com
Mighty Quest for Epic Loot | fake data from level based game
danger in level locking
FamousAspect.com
Dragon Age Legends | Heroes of Dragon Age
permanent vs consumable goods
FamousAspect.com
Kingdom Rush: Frontiers
ask for dollars
FamousAspect.com
Kingdom Rush: Frontiers
ask for dollars
FamousAspect.com
ask for dollars
Kingdom Rush: Frontiers
FamousAspect.com
Modern War | DoubleDown Casino
currency package pricing
FamousAspect.com
what examples should I follow?
FamousAspect.com
Batman: Arkham Origins
teach players to spend
FamousAspect.com
Batman: Arkham Origins
teach players to spend
FamousAspect.com
Batman: Arkham Origins
teach players to spend
FamousAspect.com
Batman: Arkham Origins
teach players to spend
FamousAspect.com
Batman: Arkham Origins
teach players to spend
FamousAspect.com
Batman: Arkham Origins
teach players to spend
FamousAspect.com
Frontline Commando 2
first taste is always free
FamousAspect.com
first taste is always free
Frontline Commando 2
FamousAspect.com
Frontline Commando 2
first taste is always free
FamousAspect.com
Eternity Warriors 3
level the playing field
FamousAspect.com
Fairway Solitaire
advertise your goods
FamousAspect.com
Modern War
social elder game
FamousAspect.com
respect your players
FamousAspect.com
focus on presentation
FamousAspect.com
focus on presentation
FamousAspect.com
FamousAspect.com
FamousAspect.com
FamousAspect.com
“…calling yourself a 'professional jew' isn't a step up. Ditch that, and knock it off. If you're going to use humor, make fun of yourself.”
FamousAspect.com
continue the conversation • Email: ethan@FamousAspect.com
• Twitter: @FamousAspect
• Articles, tools and templates: FamousAspect.com
Recommended