Gaps Campaign using ThinkCling

What’s ThinkCling?• With ThinkCling you can develop captivating ideas for guerilla

marketing, direct marketing as well as in-store activation• Our patented material clings on to any substrate be it wood, glass,

metal and even brick without leaving behind any trace of adhesive when removed.

• Brands like Adidas, Nokia, Vodafone have used this material to create exciting campaigns globally.

Gap21th May 2010

This smart experiential campaign was carried out by our client on behalf of Gap. Spanning one weekend and 4 locations Clings were used to promote one special offer, and another VERY special offer. The backing card of the Clings were printed with a 30% discount on all denim over the period, and it was also printed with the Ts & Cs of their special competition.

Our client produced an A1 poster with a blank section missing from the middle. Clings were produced to this exact size and passersby were encouraged to fill in the blank with their Clings. Out of various wrong designs there were only 4 correct Clings. The winning Clings were worth £100 of Gap denim helping to generate that extra buzz. Clings were handed out on the street and in-store to increase footfall into key stores.

Gap

Gap

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