G1 Adele Harrison - Online Knowledge Translation Strategies to Spread Quality Improvement in Preterm...

Online Knowledge Translation Strategies to Spread Quality Improvement in

Preterm Infant Feeding

Adele Harrison MBChB MD MMEd

Neonatologist, Victoria General Hospital, BC

Disclosure

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Website design, development and hosting performed by company owed and operated by spouse.

I have no conflict of interest with the analytical software used to produce the data presented.

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Examples of SOFI toolkit

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Project Aim

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To explore the rate of spread by evaluating accessing of the website, and to identify change concepts which improve hits to the website.

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Access through search engines

Spread to healthcare community

Value from site

Use by staff on local unit

Optimize use of website

Specific Aim

Key Drivers

Search engine optimization

Email blast

Link from professional websites

Design Changes/Interventions

Personal contacts

Aim and Key Drivers

Information sharing Feedback on professional sites

Learning management system link

Forum tools

Forum

Demographics

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Non-bounce demographics

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Location

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City Visits Pages /

Visit Avg. Visit

Duration (s) % New Visits Victoria 99 5.3 243 70%

Vancouver 9 5.0 380 78%

Toronto 5 8.8 452 60%

Duncan 2 3.5 99 100%

Nanaimo 2 3.5 44 100%

North Vancouver 2 5.0 520 50%

(not set) 1 6.0 22 100%

Surrey 1 2.0 9 100%

Agincourt 1 5.0 210 100%

Chateauguay 1 5.0 74 100%

124 5.3 254 72%

Visits to the SOFI website

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Visits to the SOFI website

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Email blast to local staff

Site map, search engine

optimization

Post on professional

websites Email to local staff Quiz

posted on LMS*

*Learning Management System (Course Catalog Registration System)

Traffic source

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99nicu.org - 32 (82%)

Facebook.com – 5 (13%)

Custom campaign tag example: ?utm_source=lms&utm_medium=site&utm_campaign=link

Keyword searching

Keywords chosen Content by analytics

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stepwise oral feeding preterm premature feeding plan sofi feeding support toolkit guidelines framework

feeding infant oral baby sofi intake phase breast bottle target

sucking plan preterm milk guideline premature nutritive non skills gavage

Visitor Flow to SOFI website

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Forum

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Mobile technology use

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Mobile Visits Pages /

Visit

Avg. Visit Duration

(m/s) % New Visits

No 138 5.12 0:04:38 72.46%

Yes 16 3.25 0:04:16 87.50%

154 4.93 0:04:36 74.03%

Develop “app” for feeding plan

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Access through search engines

Spread to healthcare community

Value from site

Use by staff on local unit

Optimize use of website

Specific Aim

Key Drivers

Keyword optimization

Design Changes/Interventions

Custom campaign tags

Summary and Next Steps

Social media

Information sharing

Learning Management System evaluation

Build application (app)

Public forum

Contact Information

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sofi.nicu.ca

Adele.Harrison@viha.ca