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Online Knowledge Translation Strategies to Spread Quality Improvement in
Preterm Infant Feeding
Adele Harrison MBChB MD MMEd
Neonatologist, Victoria General Hospital, BC
Disclosure
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Website design, development and hosting performed by company owed and operated by spouse.
I have no conflict of interest with the analytical software used to produce the data presented.
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Examples of SOFI toolkit
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Project Aim
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To explore the rate of spread by evaluating accessing of the website, and to identify change concepts which improve hits to the website.
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Access through search engines
Spread to healthcare community
Value from site
Use by staff on local unit
Optimize use of website
Specific Aim
Key Drivers
Search engine optimization
Email blast
Link from professional websites
Design Changes/Interventions
Personal contacts
Aim and Key Drivers
Information sharing Feedback on professional sites
Learning management system link
Forum tools
Forum
Demographics
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Non-bounce demographics
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Location
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City Visits Pages /
Visit Avg. Visit
Duration (s) % New Visits Victoria 99 5.3 243 70%
Vancouver 9 5.0 380 78%
Toronto 5 8.8 452 60%
Duncan 2 3.5 99 100%
Nanaimo 2 3.5 44 100%
North Vancouver 2 5.0 520 50%
(not set) 1 6.0 22 100%
Surrey 1 2.0 9 100%
Agincourt 1 5.0 210 100%
Chateauguay 1 5.0 74 100%
124 5.3 254 72%
Visits to the SOFI website
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Visits to the SOFI website
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Email blast to local staff
Site map, search engine
optimization
Post on professional
websites Email to local staff Quiz
posted on LMS*
*Learning Management System (Course Catalog Registration System)
Traffic source
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99nicu.org - 32 (82%)
Facebook.com – 5 (13%)
Custom campaign tag example: ?utm_source=lms&utm_medium=site&utm_campaign=link
Keyword searching
Keywords chosen Content by analytics
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stepwise oral feeding preterm premature feeding plan sofi feeding support toolkit guidelines framework
feeding infant oral baby sofi intake phase breast bottle target
sucking plan preterm milk guideline premature nutritive non skills gavage
Visitor Flow to SOFI website
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Forum
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Mobile technology use
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Mobile Visits Pages /
Visit
Avg. Visit Duration
(m/s) % New Visits
No 138 5.12 0:04:38 72.46%
Yes 16 3.25 0:04:16 87.50%
154 4.93 0:04:36 74.03%
Develop “app” for feeding plan
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Access through search engines
Spread to healthcare community
Value from site
Use by staff on local unit
Optimize use of website
Specific Aim
Key Drivers
Keyword optimization
Design Changes/Interventions
Custom campaign tags
Summary and Next Steps
Social media
Information sharing
Learning Management System evaluation
Build application (app)
Public forum
