FW2012 KLSH

Fa l l / W i n t e r 2012

K L S H

me l t i npo t .com

me l t i npo t .com

FALL/WINTER 2012

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THe new KLSH

projecT

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Today a new project is coming to life alongside the Meltin’Pot ICONS collections, a style statement loud and clear that isn’t afraid to “Clash.” A play on words, the name conjures the intentional and strategic innovation in our 5-pocket denim culture with its refined selection of tops for men and women.

KLSH is the most recent manifestation of the Romano team’s creative philosophy that demonstr-ates an unmistakable equilibrium between style and technique, price and quality. The result is a smooth, sophisticated and minimalist look destined to iconic status that will draw in the next generation of denim connoisseurs: young, dynamic and cosmopolitan individuals looking for a versatile and attain-able product that has the sophistication, glamour and premium performance they need.

Meltin’Pot’s alter ego, KLSH insists upon mixing together disparate elements: a clash of people, sub-cultures, beliefs, genres, music and styles. The KLSH style embodies the fear-less energy of youth experiencing things for the first time, while the pieces showcase basic elements of denimwear excellence infused with sartorial-driven skills, clean silhouettes, timeless colors and ultra-modern fits.

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Meco

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MeN’SCOLLeCTION

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5-pocKeT jeAnS

& cHinoS

Me l t i n’Po t

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This skinny fit and skinny leg design shows a very sophisticated tailormade construction,

featuring the classic menswear double stitching and front pleat on the 5-pocket jean. Great and exclusive attention is paid to precious details

like the lacquered front button, the ecru-toned lining of the pockets, the inside slim logo tab and

the new signature M’P klsh embroidery on the rear. The result is an extremely smart model conveying the modern, timeless and

minimalist soul of this top-of- the-line collection.

5-pocKeT jeAnS / MAreK

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Fa l l / W i n t e r 2012

MAREK D1534 RW005

9,5 Oz comfort cotton. This fabric is a blend of cotton and elastan, getting softer in time and always easy to wear. It is washed and finished in a very sharp and minimalist way, unveiling a distinctive brown-waved texture that

gives special luster to the denim surface.

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MAREK D1544 UM230

This fabric is nn 11,5 oz comfort cotton. The surface shows a sophisticated and waved look, glamorized with a cool grey marble tone. The wide diagonal texture recalls the classic old-style bull, with an addi-tional salt & pepper effect. This authentic weaving enhances the hand made marble effect, giving a refined luster and uniqueness to denim.

MAREK D1553 UK180

This is an 11,5 oz comfort cotton. It has been finished with a light sandpapering inspired by the old-school basic denimwear. This model shows how a brand new jean would look after 5 months of wearing, balancing the sensation of a fresh design with the emotion of a newly discovered garment.

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MAREK G2145 RW000 NE90

Super light 8,5 oz stretch gabardine. This fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The yarn is double-dyed to get more in-tense and gain an elegant and smart look. The overall feel is that of a very compact and shiny texture, wet & dry. Available in 5 colors.

MAREK G2380 GLOOO GN51

9 Oz bull comfort denim. This flat fabric is garment dyed to reach a supple leather-like aspect. It shows a very chic and sleek way to interpret denim. After dyeing the yarn spun, a special treatment with iron and resin is processed to recall the luminous and luxurious leather surface. Available in 4 colors.

Maden features a super slim silhouette, with low waist, slim leg and narrow bottom.

This design is clean and straight, shaping and elongating the men’s silhouette.

Great and exclusive attention is given to precious details like the lacquered front button, the ecru-toned lining of the pockets, the inside slim logo

tab and the new signature embroidery on the rear. Like the entire men’s proposal, maden

shows the KLSH sartorial-driven approach from the classic menswear, featuring a refined

double stitching and the front pleat.

5-pocKeT jeAnS / MADen

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MADEN C4133 RW000 BL98

This model features a warm and soft 12 waves velvet fabric. Its extremely refined soul is given by a double hand weaving that lead to a compact and solid hand feel, like in denimwear.

The color is double-dyed to give the flat surface an unwashed, wet & dry look. Available in 5 colors.

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MADEN D1544 RW002

This fabric is a 12 oz comfort cotton denim. The surface unveils a sophisticated and natural shade of grey. The beauty of this model lies in its simplicity, showing a versatile and timeless soul perfect for any occasion from day to night.

MADEN D1553 RW007

This washed 11,oz comfort cotton shows a wet & dry look. The uneven and natural soul of denim is obtained through leaving the yarn spun in its original form. This model is conceived to gain character and value through the personal touch of individual wearing. For those who really want to break in their own jeans.

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MADEN G2145 RW000 NE90

Super light 8,5 oz stretch gabardine. This fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The yarn is double-dyed to get more in-tense and gain a polished and smart look. The overall feel is that of a very compact and shiny texture, wet & dry. Available in 5 colors.

MADEN G2380 GL000 BL99

9 Oz bull comfort denim. This flat fabric is garment dyed to reach a supple leather-like aspect. It shows a very modern and sleek way to interpret denim. After dyeing the yarn spun, a special treatment with iron and resin is processed to recall the luminous and luxurious leather surface. Available in 4 colors.

This design is inspired by our iconic MP009 jean, finished with a tailormade approach.

The 5-pocket model comes with a regular fit and waist, super slim leg and slim bottom,

delivering a clean and fitted silhouette. Marko is detailed with the traditional menswear pleated front and the new signature M’P klsh

embroidery on the rear pocket. Great and exclusive attention is paid to the craft of precious

details like the lacquered front button, the ecru-toned lining of the pockets and

the inside slim logo tab.

5-pocKeT jeAnS / MArKo

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MARKO D1534 UK190

9,5 Oz comfort cotton. This fabric is a blend of cotton and elastan, getting softer in time and always easy to wear. It has been finished with a light dark sandpapering, inspired by the old-school basic denimwear.

This model shows how a new jean would look after 5 months of wearing, combining the sensation of a fresh design with the emotion of a newly discovered garment.

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MARKO D1539 RW011

This model un-veils a top-of-the-line finish-ing on a very sophisticated type of denim. Its fabric is exclusively imported from Japan, the only country in the world where you can still find the old Euro-pean looms that produce the nep denim texture. This surface has neps in it, which create a slightly uneven texture and little white dots through-out. It is a premium row denim quality, developed by the m’p style team in a lim-ited and exclu-sive edition.

MARKO D1547 RW009

This model is made of European denim inspired by the Japanese looms’ working, famous for its sleek&chic feel and unique attention to details. The cool and ultra sophisticated tone obtained on the rinse washed fabric enhances the original red indigo soul of the yarn spun.

MARKO D1553 UT410

This is an 11,5 oz rinsed comfort cotton. The denim yarn spun has a medium stone-washing with a clean and flat sandpapering. Inspired by the old-school basic denim-wear, this model shows how a new jean would look after a year of wearing,

balancing the sensation of a fresh design with the emo-tion of a newly discovered garment.

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Mats is the result of an expert sartorial engineering that delivers a design between

the jean and the chino, thus distinguished by an easy to wear and loose comfort. It comes with

a slim fit, regular waist, low crotch, tapered leg and slim bottom. This model shows the new signature M’P KLSH embroidery on the rear,

with welt pockets. Great and exclusive attention is paid to precious details like the lacquered

front button, the ecru-toned lining of the pockets and the inside slim logo tab.

5-pocKeT jeAnS / MATS

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MATS G2145 RW000 NE90

Super light 8,5 oz stretch gabardine. This fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The yarn is double-dyed to get more intense and gain a polished and smart look. The overall feel is that of a very compact

and shiny texture, wet & dry. Available in 5 colors.

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MATS G2149 RW000 VN85

This rinse washed gabardine is inspired by the old-style workers’ cloth, better known as klopman and used for pro-tective wear and casual apparel. It is available in 8 colors.

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This chino-jean comes with skinny fit and skinny leg, low waist and tight bottom.

The cigarette-cut line, extremely clean and modern, is perfect for any occasion from day

to night. It is detailed with the traditional menswear pleated front and refined double-stitching. This model also shows the klsh

distinctive front lacquered button, the ecru-tones lining of the pockets and

the new logo embroidery on the rear, just above the welt pockets.

cHinoS /

MeLKer

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MELKER C4133 RW000 BL98

This model features a 12 waves soft and warm velvet fabric. Its extremely refined soul is reached through a double hand weaving that lead to a compact and solid hand feel like in denimwear.

The color is double-dyed to give the flat fabric an unwashed, wet & dry look. Available in 5 colors.

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MELKER D1534 UK190

9,5 Oz comfort cotton. This fabric is a blend of cotton and elastan, getting softer in time and always easy to wear. It has been finished with a light dark sandpapering inspired by the old-school basic denimwear.

This model shows how a new jean would look after 5 months of wearing, combining the sensation of a fresh design with the emotion of a newly disco- vered garment.

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MELKER G2149 RW000 BL93

This rinse washed gabardine is inspired by the old-style workers’ cloth, better known as klopman and used for protective wear and casual apparel. It is available in 8 colors.

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T-SHirTS

Me l t i n’Po t

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This group includes 8 models of tees in pure cotton jersey. They are all short sleeved

with round-neck; proposed in essential colors such as black, mélange grey and

white. The strongest detail is given by the iconic KLSH prints, unveiling a series

of new graphics that ranges from the photographic inspiration to the mat/shiny

lettering and the symbols from the freak show & circus imaginary.

pUre coTTon jerSeY Line

Fa l l / W i n t e r 2012

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ABRAMO J9137 RW000 NE90

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ACACIO J9137 RW000 NE90

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ADALGISO J9137 / RW000 / GM38 ADDO J9137 / RW000 / GM38 ADOLFO J9137 / RW000 / BI00

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ASKO J9137 RW000 BI00

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ARSI J9137 RW000 GM38

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This group includes 3 short-sleeved t-shirts, each one matching to the passé-partout arturo black tee to create a double-color

and layering effect at will. The models proposed are the round-neck,

the v-neck and buttoned placket neck.

pUre ViScoSA Line

Fa l l / W i n t e r 2012

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AGOSTINO J9262 RW000 NE90

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ALOISIO J9262 RW000 NE90

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AMELIO J9262 RW000 NE90

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KniTweAr

Me l t i n’Po t

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This 12 gauges wool and cashmere knits are very warm and comfortable.

The cardigan, the buttoned placket neck and the hooded designs are interpreted

in a timeless and versatile palette made of light or dark grey.

KniTweAr/

12 GAUGeS

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UBALDO K9654 RW000 GM80

ULRIC K9654 RW000 GM46

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This 14 gauges group includes 3 long- sleeved models in wool and cashmere.

Grey and black are the basic colors proposed for the round-neck,

v-neck and cardigan designs.

KniTweAr/

14 GAUGeS

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VAGNER K9656 RW000 GM46

VICTOR K9656 RW000 NE90

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on’SLLion

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WOMeN’S COLLeCTION

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pocKeT jeAnS

& cHinoS

Me l t i n’Po t

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Marica shows a new 5-pocket fit, smartened up with the high rear squared pockets.

The clean and minimal line is studied to fit and flatter the feminine silhouette with

a shaping and elongating effect. The women’s KLSH proposal also features the sartorial-

driven concept of this line, with the classic front pleat and double stitching. Great and exclusive

attention is paid to precious details like the front lacquered button, the ecru-toned lining

of the pockets and the inside slim logo tab.

pocKeT jeAnS/

MAricA

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MARICA C4133 RW000 BL98

This model features a 12 waves velvet fabric. Its extremely refined soul is reached through a double hand weaving that lead to a compact and solid hand feel like in denimwear. The color is double-dyed to give the

flat fabric an unwashed, wet & dry look. Available in 5 colors.

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MARICA D1534 UK190

9,5 Oz comfort cotton. This fabric is a blend of cotton and elastan, getting softer in time and always easy to wear. It has been finished with a light dark sandpapering, inspired by the old-school basic denimwear.

This model shows how a new jean would look after 5 months of wear- ing, combining the sensation of a fresh design with the emotion of a newly discovered garment.

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MARICA D1556 RW003

This 9,5 oz fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The wet & dry texture is finished with a lacquered and shiny look, extremely chic and sophisti-cated. The double- weaved surface brings out

the brown of the weft on the blue warp, creating a shading chromatic effect through the washing. The stretch ingredient ensures this fabric a very dynamic and comfortable performance.

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Nadia is our KLSH bell-bottom design, which combines sophisticated denim with vintage

allure, going straight back to the sensational style of the 70’s ladies. The sartorial-driven approach is translated through the classic

double-stitching and the front pleat. Precious details include the front lacquered

button, the inside slim logo tab and the new signature KLSH embroidery

on the rear squared pockets.

pocKeT jeAnS/

nADiA

Fa l l / W i n t e r 2012

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NADIA D1539 RW011

This model un-veils a top-of-the-line finish-ing on a very sophisticated type of denim. Its fabric is exclusively imported from Japan; the only country in the world where you can still find the old Euro-pean looms that produce the nep denim texture. This surface has neps in it, which create slightly uneven texture and little white dots through-out. It is a premium row denim quality, developed by the M’P style team in a limited and exclusive edition.

NADIA G2145 RW000 BN99

Super light 8,5 oz stretch gabardine. This fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The yarn is double-dyed to get more intense and gain a polished and smart look. The overall feel is that of a very compact and shiny texture, wet & dry. Available in 5 colors.

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pocKeT jeAnS/

nATALiA

Natalia is a new 70’s inspired boot-cut design, with zip fly. This style is practical, informal and extremely versatile, destined to become

iconic with its sexy curves and modern inspiration. This jean features elegant welt

pockets on the rear and the sartorial-driven front pleat. Great and exclusive attention is paid

to precious details like the front lacquered button, the inside logo tab and the new klsh

embroidery on the rear.

Fa l l / W i n t e r 2012

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Fa l l / W i n t e r 2012

NATALIA C4133 RW003 BL98

This model features a warm and soft 12 waves velvet fabric. Its extremely refined soul is given by a double hand weaving that lead to a compact and solid hand feel, like in denimwear.

The color is double-dyed to give the flat surface an unwashed, wet & dry look. Available in 5 colors.

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NATALIA G2170 LT000 MA60

This soft and warm 10,5 oz gabardine is finished in a beautiful velvet-like texture. Its fabric is made of a blend of cotton and elastan, with a super stretch and comfortable hand feel. The glamorous tone of ochre gets further luster on the original denim surface, delivering a

new must-have design for the next fall/ winter season.

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Mariella is a simple and slim chino design, smartened up with small cuts at the side

of the ankles. The sartorial-driven approach is translated through the classic double-

stitching and precious details including the front lacquered button, the inside slim logo tab and the new signature KLSH embroidery on the rear, just above the welt pockets.

cHinoS/

MArieLLA

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MARIELLA C4133 RW000 BL98

This model features a 12 waves velvet fabric. Its extremely refined soul is reached through a double hand weaving that lead to a com-pact and solid hand feel like in denimwear. The color is double-dyed to give the flat surface an unwashed, wet & dry look. Available in 5 colors.

MARIELLA G2170 LT000 MA60

This soft and warm 10,5 oz gabardine is finished in a beautiful velvet-like texture. Its fabric is made of a blend of cotton and elastan, with a super stretch and comfortable hand feel. The glamorous tone of ochre gets further luster on the original denim surface, delivering a new must-have design for the next fall/winter season.

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Martina tells the story of an ergonomic chino with a super slim silhouette, smartened up

with squared flap patch pockets on the rear. The sartorial-driven approach is translated

through the classic double-stitching and precious details including the front lacquered button,

the inside slim logo tab and the new signature klsh embroidery on the rear. Cut at ankles,

this design is dedicated to women who like to wear glamorous high heels from day to night.

cHinoS/

MArTinA

Fa l l / W i n t e r 2012

MARTINA D1534 RW005

9,5 Oz comfort cotton. This fabric is a blend of cotton and elastan, getting softer in time and always easy to wear. It is washed and finished in a very clean and minimalist way, unveiling a distinctive brown-waved

texture that gives special luster to the denim surface.

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MARTINA G2170 LT000 MA60

This soft and warm 10,5 oz gabardine is finished in a beautiful velvet-like texture. The fabric is made of a bland of cotton and elastan, with a super stretch and comfortable hand feel. The glamorous tone of ochre gets further luster on the original denim surface, delivering a new

must-have design for the next fall/winter season.

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Minerva has a very comfort fit, with low waist and dropped crotch, wide at top and tapered

at bottom. The side ergonomic stitching gives this design a very body-conscious line, shaping the feminine curves. The sartorial-driven approach is translated through the

classic double-stitching and precious details including the front lacquered double button,

the inside slim logo tab and the new signature KLSH embroidery on the rear.

cHinoS/

MinerVA

Fa l l / W i n t e r 2012

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MINERVA D1556 RW003

This 9,5 oz fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The wet & dry texture is finished with a lacquered and shiny look, extremely chic and sophis-ticated. The double-weaved surface brings out the brown of the weft on the blue warp, creating a shading chromatic effect through the washing. The stretch ingredient ensures this fabric a very dynamic and comfortable performance.

MINERVA G2145 RW000 BN99

Super light 8,5 oz stretch gabardine. This fabric is a blend of cotton and elastan, with a soft and dynamic hand feel. The yarn is double-dyed to get more intense and gain a polished and smart look. The overall feel is that of a very compact and shiny texture, wet & dry. Available in 5 colors.

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T-SHirTS

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Me l t i n’Po t

This group includes 3 models of tees in pure cotton jersey. They are all short-sleeved with round-neck, and proposed in the essential

palette made of black, mélange grey and white. The strongest detail is given by the iconic

KLSH prints, unveiling a series of new graphics that ranges from the photographic inspiration

to the mat/shiny lettering and the symbols taken from the freak show & circus imaginary.

pUre coTTon jerSeY Line

Fa l l / W i n t e r 2012

9 6

Fa l l / W i n t e r 2012

ALIZE J9137 RW000 NE90

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ANAIS J9137 RW000 GM38

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ANNE J9137 RW000 BI00

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This group includes 2 short-sleeved t-shirts in light cotton jersey. The models proposed are the black round-neck with mat/shiny lettering print and the white round-neck

with black “39 street” graphic.

LiGHT coTTon jerSeY Line

Fa l l / W i n t e r 2012

AURELIA J9140 RW000 NE90

APHA J9140 RW000 BI00

Me l t i n’Po t

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This group includes 2 tees in ultra light cotton jersey. Colors are navy blue and grey.

The models proposed are the round-neck and the basic tank top.

ULTrA LiGHT coTTon

jerSeY Line

Fa l l / W i n t e r 2012

Me l t i n’Po t

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AGOSTINA J9261 NW000 GN45

ALCINA J9261 NW000 BN99

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KniTweAr

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Me l t i n’Po t

This 12 gauges wool and cashmere knits are very warm and comfortable.

Navy blue and grey are the colors that interpret the basic round-neck pull and tank

top, the v-neck style with long sleeves and the oversize model.

12 GAUGeS

Fa l l / W i n t e r 2012

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VICENTA K9652 RW000 GN45

VIENE K9652 RW000 GN45

VIRPI K9652 RW000 BN99

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VOLMA K9652 RW000 BN99

10 9

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jAcKeTS

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Me l t i n’Po t

jAcKeTS

Fa l l / W i n t e r 2012

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Fa l l / W i n t e r 2012

This jacket is made of a premium quality Japanese denim, styled in a super fitted and sharp silhou-ette. The fabric is a 12,5 pure cotton. It is designed with korean collar, front patched pockets and a

refined cognac-colored piping in contrast with the indigo blue base.

This jacket is made of cognac-colored supple leather, styled in a super fitted and sharp silhouette. It is designed with korean collar and front patched pockets.

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JENIFER D1539 RW011

JENIFER I3140 NW000 MA14

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DeLIVeRIeS & VISUAL CONCePTS

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DeLiVerieS &

ViSUAL concepTS

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Fa l l / W i n t e r 2012

Currently our approach to consolidating established markets and conquering new segments of the worldwide fashion map is strengthened by an ultra-modern philosophy, one that includes a coherent delivery schedule and targeted visual proposals to better support our wholesale clients. The Meltin’Pot commercial team has re-engineered our delivery plan according to retail logistics of the pre-season, in-between and advanced season calendars, putting it perfectly in line with seasonal conditions and the relative needs of the final consumer.

Additionally, today in-house visual merchandising experts are totally committed to designing a relevant and coherent shop-window setting for each and every delivery. Here the ultimate product styling of the Meltin’Pot total look is outlined in detail, facilitating the articulation of brand-dedicated displays to maximize image impact and sell-out potential.

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AGeMUnTio

iM & coM

icAn

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IMAGe & COMMUNICATION

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inTerAcTinG

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The future roots of the KLSH project are already grounded in the present unrolling of a coherent image and communication strategy. Here, digital interaction serves as a dynamic and multi-directional platform to reach each and every member of our community.

What at the beginning was considered simply a virtual dimension is now a real and open world, where we can share our vision and philosophy on a global level.

We pay great attention to internet communication channels and up-and-coming new media - from the official Meltin’Pot website to social networks and the most influential blogs and webzines that approach both international trendsetters and final consumers in real time.

This vision is strongly connected to the brand’s dna, which mixes together disparate elements to strenghten the signature KLSH philosohy: Cosmopolitan and Active, emerging from a mixture of all races and cultures, mirroring the universal power of jeans to unite individuals.

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ADVerTiSinG

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In line with the KLSH personality, the adver-tising images created with the Amsterdam-based ...,staat creative agency, reflect the values of coolness, nonconformity and freedom that primarily inspire the collections.

The modern players of today are thus portrayed in a scruffy, forgotten house, wearing iconic clothes that underline a clashing yet unifying contrast between the old and the new, the sartorial attitude of the brand and its very contemporary new take.

In the unexpected elements like the vintage travel cases and the weaving shuttles on the wall lies the identity of KLSH: a distinctive mix of tradition and innovation, culture and independence, meeting the real needs of the youngest generation with a product offer that is at once refined and comfortably casual.

Me l t i n’Po t

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