From A to Z: How to Develop Edutainment Opportunities and ... · From A to Z: How to Develop...

From A to Z: How to Develop Edutainment Opportunities

and increase revenues

20 th of September 2016

Professor

Science

Communication

and Physics

Education

Director

Swedish National

Resource Centre

for Physics

Education

Ann-Marie

Pendrill

Edu-musement in ScandinaviaAnn-Marie Pendrill, Lund university, Sweden

Supporting teachers in their physics teaching

Through, e.g.

Materials

Conferences

Workshops

Class visits

Events

tivoli.

Edutainment days with

Amusement park physics

Up to 3000 students

Collaboration Edumusement – Scandinavia Gröna Lund:

Andreas Theve

Johan Lotsander

Tivoli Gardens:

Christina Høj

Liseberg (and

more):

Ann-Marie Pendrill

Tivoli.fysik.org

Facebook group:

EduPark

Class 0-3

The little Mermaid in TivoliPlay and Learn with PetziA horrid Story (Halloween season)Help Santa (Christmas season)

Class 4-6

In the Footsteps of H. C. AndersenIt’s all in the Stars

Go with MathFast, Faster, FastestHorror! Genre writing (Halloween)

Class 7-10Tivoli’s Colorful ImageThe Beauty in MathWhat Makes the Rides go Round?Tivoli – Amusement Centre in the 19th

CenturyThrills and Horror (Halloween season)Class 11-13Tivoli – Leaping ForwardAlways as Never BeforeTivoli – a Modern Business

Educational courses Tivoli 2016

Educational courses Tivoli 2015

Total: 9890

Optimizing for learning - and economy

Discuss student experiences on-site train & involve teachers

Research-based materialfor students & teachers

Build networks, collect feedback, reviseExpand slowly - Design cycle

Contact us and read more

Ann-Marie.Pendrill@fysik.lu.seAndreas.Theve@GronaLund.com Christina Høj, ChHo@tivoli.dk

Tivoli.fysik.org Tivoli.fysik.org/english/articles Facebook group: Edupark(+ TivoliFysik – Scandinavian language)

Sandro Chiocchi

Safety, Quality &

Environment Manager

Rome – Italy

Increase attendance and revenue during the low season with edutainment

sessions: teaching safety courses to high school students

Background.

• Italian law n.107/2015: schools to organize lessons with industry professionals as

teachers.

• Various subjects according to school needs.

• To prepare students to the external working market/environment.

• “Internal Tutor” (school) and “External Tutor” (industry company).

The opportunity.

• Cinecittà World Park proposed lessons in Health&Safety.

• “External Tutor” Sandro Chiocchi - Safety, Quality&Environment mgr of the Park.

The constraints for Health&Safety

course:

• certified professional safety

teacher;

• minimum course duration (8

hours);

• maximum number of students

per class (n. 35);

• written final assessment test +

Certificate of Attendance.

Increase attendance and revenue during the low season with edutainment

sessions: teaching safety courses to high school students

Increase attendance and revenue during the low season with edutainment

sessions: teaching safety courses to high school students

Project scope: “Win-To-Win”.

1. For the school: to build safety

culture in young students.

2. For the community:

medium/long term cost

reduction for illness and injury

at work.

3. For the Park: increase revenue

from schools + attendance from

marketing and promotions.

Increase attendance and revenue during the low season with edutainment

sessions: teaching safety courses to high school students

How the course is setup:

1. Presentation of Cinecittà World

Park.

2. Slides and videos presentation of

safety concepts: prevention and

protection as a way of thinking and

working behaviour.

3. “NAPO movies” on main industrial

risks: chemical, electrical, fire,

weights, etc.

4. Final assessment tests.

5. Issue of “Certificate of Attendance” .

Increase attendance and revenue during the low season with edutainment

sessions: teaching safety courses to high school students

Results.

• Time schedule in February, March and April.

• Partecipants

• The schools paid CCW with funds granted by the Italian Government.

• Price negotiated by CCW Sales Dptm (final deal @ 12 Euro/students)

Class Age Students Hours /

Class

N.

class

Hours

3° 16 251 8 7 56

4° 17 212 8 6 48

5° 18 184 8 5 40

TOTAL 647 18 144

Increase attendance and revenue during the low season with edutainment

sessions: teaching safety courses to high school students

Comment on Final Assessment Tests

30 questions with multiple answers.

18 out of 30 correct answers was the minimum in order to get the “Certificate”.

It is fundamental in order to get their attention…

Plans for future sessions ?

YES. New safety session for the school year 2016-17.

Thanks for your attention.

Sandro Chiocchi

Safety, Quality & Environment Manager

Cinecittà World S.p.A.

Via di Castel Romano, 200

00128 Roma (IT) Operator +39 06.64009.1 Fax +39 06.64009.207

sandro.chiocchi@cinecittaworld.it

website www.cinecittaworld.it

Maria Florensa

Marketing &Costumer service Manager

Ann-Marie

PendrillTibidabo’s 2015-2030 Strategic Plan is developed following 4 strategic guidelines:

Tibidabo – A centenary public park

•Solidarity

•Experiences

•Sustainability

•Education

Ann-Marie

PendrillBarcelona’s

centenary

amusement park

has brought

innovation and

education to its

spaces and

rides since the

beginning.

Tibidabo – Innovation and Education

Ann-Marie

PendrillTibidabo,

l’espai on

apendre és

divertit!

Following steps

The Park keeps betting on complementing the amusement Park’s activity with an educational dimension aimed at schools and special groups. This is why, during the 2016-2017 school year, the Park will be presenting new educational activities in different fields.

Tibidabo – Education guideline

Professor of

technology

Curator

of the Automatas

Museum of Tibidabo

Tibidabo – Lluis Ribas

Led by the head of the automata’s conservation, Lluís Ribas, the Park’s first

educational activities are born during the 2008-2009 school year.

Olga Pros

Educational activities monitor

Barcelona-Spain

Parc d´Atraccions del

Tibidabo

Ann-Marie

PendrillTibidabo,

l’espai on

apendre és

divertit!

The Park offers the following resources in order to

develop the educational activities, ranging from material

and human resources to the Park’s own facilities.

*Specially trained activity leaders to carry out all of the

Park’s educational activities.

*Activity booklets with color images and explicative texts

adapted to each educational level.

*Facilities so that each activity can be properly

performed.

*Miniature models to visualize aspects of the rides to

which access is limited.

*Automata museum and models to complement

explanations in a more reduced environment, making it

easier to grasp concepts.

Ann-Marie

PendrillTibidabo,

l’espai on

apendre és

divertit!

The Park’s second educational activities:

Science and technology within Tibidabo

The amusement Park is located within the Collserola

Natural Park. The objective of the learning activity

Environment within Tibidabo is to awaken student’s

curiosity, observation skills and for them to learn that within

a city there are also aspects related to the environment

such as transport, waste, etc.

Landscape

Vegetation

Waste segregation

Renewable energies and non-renewable energies

Beginning: 2015-2016 school year

Ricard Huguet

Managing Director

LEGO EDUCATION

ROBOTIX

BARCELONA

CONCEPT

It is a multidisciplinary space where participants of

different ages learn and give meaning to real world,

and explore 21st century skills such as innovation,

creativity, teamwork and problem solving.

LEGO Education helps to develop a large set of abilities in order to help

our younger and older generations to achieve success. Its own hands-on

approach is attractive and contributes to generate a great experiences.

WHY?

National Association of Colleges and Employers

(NACE). “Job Outlook 2015”

ATTRIBUTES• CREATIBI offers differential PLAYFUL LEARNING valuable activities

• CREATIBI is open all year long with a different offer every hour of the day

• CREATIBI is curricular content for schools, free play for families, workshop for kids, workshop for

businesses and exhibit area

• CREATIBI is designed jointly with LEGO Education and is customized to TIBIDABO needs, location

and public

• CREATIBI also adapt its revenue model to its different type of customers (schools, Tibidabo

members, businesses)

• CREATIBI has its own specialized team of facilitators

Is guided

activities for

Tibidabo

members

Is curricular workshops for

schools

Is freeplay for families

CREATIBI combines science and arts in order to

foster creativity and innovation in kids

Business

workshops

Is a LEGO themed room to host business

events

Dedicated talented team for a special space

KEY ELEMENTS

Participative Relevant Hands-On Creative

Make sure that there is an

active participation, that

promotes curiosity and

learning purposes.

Prepared for life with real

application together with

skills development

Hands-on experience

transforming participants into

owners of their own learning

process

Allow all type of participants

to think differently and in a

creative way

THANK YOU

Learning...

Following steps, Future…

Thank You!!