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This publication explains the ideas behind Franklin & Ben, a new brand from the MDB Family. It dives into why it looks the way it does, what it believes in and what it means when it calls itself heritage reinterpreted.
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FRANKLIN & BEN: INTRODUCTION
FRANKLIN & BEN: INTRODUCTION
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WHOWHAT, WHERE, WHENWHY,HOW
WHOWHAT, WHERE, WHENWHY,HOW
THE STORY BEHIND FRANKLIN & BEN
FRANKLIN & BEN: INTRODUCTION PART OF THE MDB FAMILY
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WHOWHAT, WHERE, WHENWHY,HOW
WHOWHAT, WHERE, WHENWHY,HOW
THE STORY BEHIND FRANKLIN & BEN
Ever since their school days in Cambridge, The history and heritage of New Eng-land has been close to our
founders hearts. Walking among the brownstone buildings and the historic streets of Massachusetts, they fell in love with the buildings and furniture—with the heirlooms passed down from gen-eration to generation.
When they moved to Los Angeles, they soon found an appreciation for the spontaneous, whimsical and contempo-rary but longed for the rich history of early American traditions.
They found friends who shared their loves and desires—growing families who were looking to balance their past with their new and changing future. People
FRANKLIN & BEN: INTRODUCTION
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THE STORY BEHIND FRANKLIN AND BEN
People who wanted to hold on to his-tory but also embark on new journeys.
With these thoughts in their hearts, They set out to seamlessly intertwine his-tory, heirlooms and vintage craft with contemporary lifestyles.
Bringing these two loves together is the goal of Franklin & Ben. A brand that references history by revitalizing tradi-tional craft with contemporary twists.
FRANKLIN & BEN: INTRODUCTION PART OF THE MDB FAMILY
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THE STORY BEHIND FRANKLIN AND BEN PART OF THE MDB FAMILY
WHO:A family, a brand, a group, a gathering.
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WHAT ARE WE MAKING?
We’ve taken inspira-tion from the classic American Hunt Club Lounge, the Shaker
furniture of New England, and the architecture of Massachusetts to create a new line of children’s furniture, but we didn’t want to simply imitate it; we wanted to reinterpret it. Thus, Heritage Reinterpreted.
In Franklin & Ben, you’ll see a little bit of the familiar mixed with a little bit of the new. Or, if you will, reminders of history mixed with contemporary flair.
What else is there to say about it? All our cribs are handmade with American Poplar Hardwood, and that’s just another nod to classic American craftsmanship.
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WHAT:A new old way of doing things.
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FRANKLIN & BEN: INTRODUCTION
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FRANKLIN & BEN: INTRODUCTION
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WHERE:Los Angeles, CA
We are based in Los Angeles and all of our products are assembled there. It’s an exciting city to be in. There’s so much to see and do, so much that is old and new. It’s exciting just to walk along a street downtown and see all the different build-ings and business that exist there together.
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Franklin & Ben will make its first ap-pearance at the ABC Show in Kentucky this september. We will be tweeting and posting to facebook from there. If you are going, please come by booth #3062 and say hello!
Follow our updates here:
WHEN DO I GET TO SEE IT?
PART OF THE MDB FAMILY
WHEN:September 22, 2011
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WHY DOWE DO WHATWE DO?
Because it excites and thrills us. Because we like families and his-tory and are eager to engage in
building both of them.Bottom line, we’re grabbing an oppor-
tunity to offer something to new families that has not yet been offered to them. We hope that our work will excite you and that you will be as excited about it as we are. We love what we do; we do it because we love it.
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WHY:To fill a need. To share a love.
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WHY DOWE DO WHATWE DO?
A s part of the MDB Family of Brands, our work sits alongside nurseryworks, babyletto, DaVinci Decor
and Million Dollar Baby. As part of this family, we share it’s core values.
MDB has long been an industry leader in safe and stylish cribs. It has placed at the top of Consumer reports in crib safety and one several awards for its de-sign. Franklin & Ben seeks to maintain MDB’s safety standards while pushing it’s design in a new and exciting direction.
We care about our customers and want them to have not only a safe life but a beautifully safe life.
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HOW:With care for details, concern for design and love of history.
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Franklin & Ben is a part of:
www.theMDBfamily.comwww.franklinandben.com
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