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Frank W. BakerFrank W. BakerMedia Literacy SymposiumMedia Literacy Symposium
Frank W. BakerFrank W. Baker
fbaker1346@aol.comfbaker1346@aol.com
www.frankwbaker.comwww.frankwbaker.com
What isWhat is
Media Literacy?Media Literacy?
Created with WordleCreated with Wordle
“ “At the heart of At the heart of media literacy media literacy is the principle is the principle of inquiry.”of inquiry.”
Analyze MediaAnalyze Media
Understand both how and why Understand both how and why media messages media messages are constructedare constructed, and for what , and for what purposes purposes
Examine how individuals Examine how individuals interpretinterpret messages messages differently, how differently, how values and points of viewvalues and points of view are are included or excluded, and how included or excluded, and how media can influencemedia can influence beliefs and behaviors beliefs and behaviors
Apply a fundamental understanding of the Apply a fundamental understanding of the ethical/legal issuesethical/legal issues surrounding the access and use surrounding the access and use of mediaof media
Create Media ProductsCreate Media Products
Understand and utilize the most Understand and utilize the most appropriateappropriate media media creation tools, characteristics and conventions creation tools, characteristics and conventions
Understand and effectively utilize the most Understand and effectively utilize the most appropriate expressions and interpretationsappropriate expressions and interpretations in in diverse, multi-cultural environmentsdiverse, multi-cultural environments
How is your school How is your school teaching studentsteaching students
to be ‘media literate’?to be ‘media literate’?
ExamplesExamples
ExamplesExamples
ExamplesExamples
Compare & ContrastCompare & Contrast
Advertising:Advertising:How many products can you name?How many products can you name?
Media Literacy inMedia Literacy inState Teaching StandardsState Teaching Standards
ELAELA SocialSocialStudiesStudies
HealthHealth ArtArt
bias, parody,bias, parody,satiresatire
informationalinformationaltextstexts
techniques of techniques of persuasionpersuasion
analyzinganalyzingfilmfilm
mass mediamass media
propagandapropaganda
role of role of media in media in politicspolitics
food choicefood choice
tobacco &tobacco &alcoholalcoholmarketingmarketing
body imagebody image
visualvisualliteracyliteracy
media artsmedia arts
Deconstructing AdsDeconstructing Ads
Cell phoneCell phone
Media As WritingMedia As Writing
ScriptScriptVideoVideo AudioAudio
everythingeverythingseenseen
everythingeverythingheardheard
Heidi Hayes JacobsHeidi Hayes Jacobs
"If video is how we are "If video is how we are communicating and communicating and
persuading in this new persuading in this new century, why aren't more century, why aren't more
students writing screenplays students writing screenplays as part of their schoolwork?"as part of their schoolwork?"
Film: ScreenplayFilm: Screenplay
Language of FilmLanguage of Film
CamerasCamerasa) Movement b) positioning c) use of lensa) Movement b) positioning c) use of lens LightsLights Audio (includes music, sound effects)Audio (includes music, sound effects) Editing (post production; special effects)Editing (post production; special effects) Set designSet design Actors: wardrobes; expressionsActors: wardrobes; expressions
Roundtable DiscussionRoundtable DiscussionLater TodayLater Today
Frank W. BakerFrank W. Baker
Media education consultantMedia education consultantfbaker1346@aol.comfbaker1346@aol.com
Media Literacy ClearinghouseMedia Literacy Clearinghouse
www.frankwbaker.comwww.frankwbaker.com
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