Information-Media-Technological Literacy Defining Your Place In The Curriculum Frank Baker Martha Alewine [email protected] [email protected] [email protected]@ed.sc.gov

Information-Media-Technological LiteracyInformation-Media-Technological LiteracyDefining Your Place In The CurriculumDefining Your Place In The Curriculum

Frank Baker Martha AlewineFrank Baker Martha [email protected]@aol.com [email protected]@ed.sc.gov

March 7, 2007March 7, 2007

Hey, I wrote a book !Hey, I wrote a book !

Capstone PressCapstone Press

Audience:Audience:Grades 3-5Grades 3-5

Approach:Approach:learning to asklearning to ask

questionsquestions


“ “While educators rightly While educators rightly emphasize the development of emphasize the development of language competencies, it is language competencies, it is also also valuable for students to valuable for students to learn symbol systems, including learn symbol systems, including images, sound and music, as a images, sound and music, as a means of self-expression and means of self-expression and communicationcommunication, as these are , as these are now an integral part of now an integral part of contemporary life.”contemporary life.”

Dr. Renee HobbsDr. Renee HobbsTemple UniversityTemple University

““Multiple Visions of Multimedia Literacy: Emerging Areas of Synthesis”Multiple Visions of Multimedia Literacy: Emerging Areas of Synthesis”International Handbook of Literacy and Technology, Volume IIInternational Handbook of Literacy and Technology, Volume II


““A growing body of research A growing body of research suggests that suggests that media literacy media literacy instruction improves student instruction improves student reading, viewing, and listening reading, viewing, and listening comprehension of print, audio, comprehension of print, audio, and videotexts; message analysis and videotexts; message analysis and interpretation; andand interpretation; andwriting skillswriting skills. As students progress,. As students progress,they develop transferable analytical tools for they develop transferable analytical tools for learning and gain concrete connections learning and gain concrete connections between the curriculum and their between the curriculum and their experiences outside of school.”experiences outside of school.”

Media MattersMarch 2005


““We are faced with theWe are faced with theconsequences of notconsequences of notteaching our children toteaching our children todecode the content. Thedecode the content. Thepersuasiveness of thepersuasiveness of theInternet will lead to moreInternet will lead to moreand more studentsand more studentspotentially beingpotentially beingmanipulated by the manipulated by the media.”media.”

Alan NovemberAlan Novemberauthor:author:

Empowering Students With TechnologyEmpowering Students With Technology


What is media literacy?What is media literacy?


“ “ critical thinking (and viewing) about critical thinking (and viewing) about media messages”media messages”

Media literacy is..Media literacy is..

… … concerned with helping students develop an concerned with helping students develop an informed and critical understanding of the informed and critical understanding of the nature of mass media, the techniques used by nature of mass media, the techniques used by them, and the impact of these techniquesthem, and the impact of these techniques. . More specifically, it is education that aims to More specifically, it is education that aims to increase the students' understanding and increase the students' understanding and enjoyment of enjoyment of how the media work, how they how the media work, how they produce meaning, how they are organized, and produce meaning, how they are organized, and how they construct reality.how they construct reality. Media literacy also Media literacy also aims to provide students with the ability to aims to provide students with the ability to create media products.create media products.

Media Literacy Resource Guide, Ministry of Education OntarioMedia Literacy Resource Guide, Ministry of Education Ontario

video

What media literacy is…What media literacy is…

Set of skills, knowledge, & abilitiesSet of skills, knowledge, & abilities Awareness of personal media habitsAwareness of personal media habits Understanding of how media worksUnderstanding of how media works Appreciation of media’s power/influenceAppreciation of media’s power/influence Ability to discern; critically Ability to discern; critically

question/viewquestion/view How meaning is created in mediaHow meaning is created in media Healthy skepticismHealthy skepticism Access to mediaAccess to media Ability to produce & create mediaAbility to produce & create media

What media literacy is not..What media literacy is not..

media bashingmedia bashing ““protection” against mediaprotection” against media just about televisionjust about television just TV/video productionjust TV/video production how to use AV equipmenthow to use AV equipment just teaching with media; just teaching with media;

it is teaching it is teaching aboutabout the media the media

Groups endorsing media literacyGroups endorsing media literacy

American Assn of School LibrariesAmerican Assn of School Libraries Cable In The ClassroomCable In The Classroom College BoardCollege Board National Council for Teachers of EnglishNational Council for Teachers of English National Middle Schools Assn.National Middle Schools Assn. National Council of Social StudiesNational Council of Social Studies Partnership for 21Partnership for 21stst Century Skills Century Skills and many more….and many more….

Media literacy inMedia literacy inSC Teaching StandardsSC Teaching Standards

ELAELA

SOCIAL STUDIESSOCIAL STUDIES

HEALTHHEALTH

ARTART

TECHNOLOGYTECHNOLOGY

LIBRARY MEDIALIBRARY MEDIA

Media literacy in ELAMedia literacy in ELA

Non-print texts (TV, film, music)Non-print texts (TV, film, music) Understanding bias & stereotypesUnderstanding bias & stereotypes Analyzing techniques of persuasion Analyzing techniques of persuasion (for example– in advertising)(for example– in advertising) The language of TV/film The language of TV/film

(camera work, lighting, music)(camera work, lighting, music) Visual literacy (photography)Visual literacy (photography) Blogging; graphic novelsBlogging; graphic novels

Media literacy inMedia literacy inSocial studiesSocial studies

Analyzing editorial cartoonsAnalyzing editorial cartoons Examining historical photographsExamining historical photographs Studying past/present propagandaStudying past/present propaganda Understanding bias/stereotypesUnderstanding bias/stereotypes History of American broadcastingHistory of American broadcasting Understanding US communications Understanding US communications

policypolicy Analyzing political advertisingAnalyzing political advertising

Media literacy in healthMedia literacy in health

Body ImageBody Image Marketing/advertising of foodMarketing/advertising of food Food/nutrition labelingFood/nutrition labeling Tobacco, alcohol advertisingTobacco, alcohol advertising How media influences sex behaviorsHow media influences sex behaviors

Six areas of media literacy educationSix areas of media literacy education

1. Who made this text and why? (1. Who made this text and why? (AgencyAgency) ) 2. What sort of text is this? (2. What sort of text is this? (CategoryCategory) ) 3. How was this text produced? (3. How was this text produced? (TechnologyTechnology))4. How do I make sense of this text? 4. How do I make sense of this text?

((LanguageLanguage) ) 5. Who is the intended audience of this text? 5. Who is the intended audience of this text?

((AudienceAudience) ) 6. What does this text say about its subject? 6. What does this text say about its subject?

((RepresentationRepresentation) )

The UK Model

Five core concepts Five core concepts (U.S.)(U.S.)

All media are constructedAll media are constructed Media are languages with their own Media are languages with their own

set of rulesset of rules Media convey values and points of Media convey values and points of

viewview Different people experience the same Different people experience the same

media messages differentlymedia messages differently Media are concerned with power/profitMedia are concerned with power/profit

Source: Center for Media Literacy

Media literacy- asking Media literacy- asking critical thinking questionscritical thinking questions

WhoWho created/produced the message? created/produced the message? What was the producer’s What was the producer’s purposepurpose?? For For whose eyeballswhose eyeballs is this intended? is this intended? What What techniquestechniques are used both to: are used both to:a) attract attention b) increase believabilitya) attract attention b) increase believability Who or what might be Who or what might be omittedomitted and why? and why? What What lifestyleslifestyles are promoted and why? are promoted and why? Who Who benefitsbenefits from this message? from this message? Where can I go to Where can I go to verifyverify the message? the message?

Approaching media literacyApproaching media literacy

Still images (visual literacy)Still images (visual literacy)

Messages which incorporate images Messages which incorporate images(e.g. advertising)(e.g. advertising)

Moving images Moving images (languages of TV, film)(languages of TV, film)

Visual literacy #1Visual literacy #1


Where is the camera?Where is the camera?

Why is it there?Why is it there?

What does it mean when the What does it mean when the camera shoots UP at camera shoots UP at someone ?someone ?


Ad incorporating imageAd incorporating image

•Who created it?Who created it?•For what purpose?For what purpose?•For which audience?For which audience?•Using what techniques?Using what techniques?•What lifestyle is promoted?What lifestyle is promoted?•Where (what publication) Where (what publication) might you find this; why?might you find this; why?•How does it make you feel?How does it make you feel?•How might I change the How might I change the message?message?

Moving imagesMoving images

Understanding the language of TV/FilmUnderstanding the language of TV/Film CAMERACAMERA LIGHTSLIGHTS SOUNDSOUND EDITINGEDITING SET DESIGNSET DESIGN WARDROBE; EXPRESSIONSWARDROBE; EXPRESSIONS

Moving ImagesMoving Images

Do your studentsDo your students

understand/appreciateunderstand/appreciate

the process of making the process of making

television and film?television and film?

““Movies, advertisements, Movies, advertisements, and all other visual media and all other visual media are tools teachers need to are tools teachers need to use and media we must use and media we must master if we are to master if we are to maintain our credibility in maintain our credibility in the coming years.”the coming years.”

Jim Burke, fromJim Burke, fromThe English Teacher’s CompanionThe English Teacher’s Companion

"If video is how we "If video is how we are are communicating communicating and persuading in and persuading in this new century, this new century, why aren't more why aren't more students writing students writing screenplays as screenplays as part of their part of their schoolwork?"schoolwork?"

Heidi Hayes JacobHeidi Hayes JacobEd ConsultantEd Consultant

Moving image examplesMoving image examples

Cell phone Cell phone adad cell phone cell phone scriptscript

Political campaign Political campaign adad

Toy Toy adad

Student produced: Student produced: Crock HunterCrock Hunter

The media specialist roleThe media specialist role InventoryInventory your student/faculty collection your student/faculty collection Consider acquiring at least ONE Consider acquiring at least ONE resourceresourcethat would help teachers address mediathat would help teachers address medialiteracyliteracy Plan a Professional development Plan a Professional development workshopworkshop Write about media literacy in your Write about media literacy in your

newsletter or blognewsletter or blog Consider the parents- what do they need to Consider the parents- what do they need to

know?know?

Documents

Information-Media-Technological Literacy Defining Your Place In The Curriculum Frank Baker Martha Alewine [email protected] [email protected] [email protected]@ed.sc.gov