FOCUS Social Media for Sales Why running a campaign To increase your followers Promote your event ...

FOCUS

Social Media for Sales

Why running a campaign

To increase your followers

Promote your event To promote your content Launch a thought

leadership campaign To increase traffic to

your web site

Increasing your followers

Get people to like your Facebook page Get people to follow you on Twitter Get people to connect with you on

Linkedin Get people to follow your company on

Linkedin Get people to watch your videos on

youtube Get people to join your Youtube

channel Get people to follow your blog

Great Facebook campaigns

McDonalds - Breakfasts

Heineken Light up Christmas - Beirut

Barclays – meet Dan

Cheerios

Cheerios – Genetically Modified Organisms (GMO)

Facebook

Facebook spoofs

Tips on growing your “likes”

feature a like box on your own website Make sure your Facebook page URL is clearly

listed on all your collateral Feature the most important apps/tabs at the top,

and customize the thumbnails “Pin” important posts to the top of your page Create and share compelling content Use large images in posts Post “Milestones.” Use Facebook ads

Getting followers on Twitter

Make them aware of your existence Give what you want Retweet your way to the top Engage into healthy discussions Brand your twitter background

Vodadone Egypt – Happiness Campaign

Planeta Terra

India: 55DSL from the house of Diesel

www.55secondstolive.com

What do you love about EID?

You don’t have to be BIG

Deutsche Bank

Behind the scenes – White House

Twelpforce

Adidas

How not to do twitter campaigns

Vadafone Egypt – Twitter crisis

• Vodafone Egypt ran the "Shokran" campaign during the month of Ramadan. It means "Thank You" in Arabic.

• The campaign encourages people to show their appreciation to someone that they want to thank. Vodafone Egypt promised to retweet messages using the hashtag #VodafoneShokran.

• When supporters of former president Hosni Mubarak voted him to the top of the list, suddenly a fun social game became political

Mobinil – CEO gaffe

Linkedin Campaigns

Boosting your SEO Promoting your blog feed

Linkedin Ads Utilising events to engage clients Using groups to connect with people Tell the world you’re on linkedin

Grow your Linkedin presence

Fujitsu Linkedin Campaign

The Best Comment Contest

Just Falafel – Multi Media

Dove Men Care

Most effective campaigns - Events It’s immediate You can promote it on all social media

networks It’s a way to create new (user

generated) content You can easily build in competitions You can bridge online with offline People can sign up It’s engaging

Facebook Events

New – cover photo for facebook events

Twitter Events

Meetup Events

GITEX 2012 Social Buzz

Promote your Content

Social Media giveaways Donate to charity Photo tagging contest Survey contest Hashtag giveaway Giveaway traffic

Promotions

Make sure your promotion doesn’t get you into trouble

A Facebook promotion does need an app Twitter Promotions Must Provide Rules

Disclosure Beware of the Lottery Make it easy for users to share Regularly promote your competition Amplify your message through partners Seed the contest with a few submissions.

A simple content campaign – 1 week Monday – write and publish a blog post

and spread on your key social networks Tuesday – Summarise blog post in 3

slides and upload on www.slideshare.net Wednesday – Capture slides on video

and publish on Youtube and Vimeo Thursday – Convert blog post in PDF

article and publish on www.ezinearticles.com

Friday – Record reading of blog post and post as podcast – using www.podomatic.com

The Social Media Hub

Volkswagen – the people’s car