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CONTENT CALENDAR EMAILS THAT STAND OUT IN EVERY INBOX 65 MONTHLY EMAIL TIPS CHECKLISTS WITH KEY THEMES AND IMPORTANT DATES CAMPAIGN IDEAS INSIDE ORGANIZE YOUR EMAIL STRATEGY FOR YOUR BEST CAMPAIGNS YET OCT. 2018 – DEC. 2019 A N N I V E R S A R Y EMAIL DESIGN INSPIRATION STUNNING TEMPLATES FOR EVERY HOLIDAY

CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

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Page 1: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

CONTENT CALENDAREMAILS THAT STAND OUT IN EVERY INBOX

65 MONTHLY EMAIL TIPSCHECKLISTS WITH KEY THEMES AND

IMPORTANT DATES

CAMPAIGN IDEAS INSIDEORGANIZE YOUR EMAIL STRATEGY FOR YOUR BEST CAMPAIGNS YET

OCT. 2018 – DEC. 2019

ANNIVERSARY

EMAIL DESIGN INSPIRATION

“STUNNING TEMPLATES

FOR EVERY HOLIDAY

Page 2: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

WELCOMEMESSAGE

Here's to 15 years and 15 more.For 15 years, we’ve been helping customers solve their email marketing challenges and get winning results with our intuitive, easy-to-use, and affordable solutions. Best of all, we have an incredible team, unmatched in the industry, who are passionate about helping you succeed.

We’re excited to present our latest Content Calendar. This piece is full of inspiration, suggestions, and ways for you to send awesome emails. We think this is our best and most helpful calendar yet. Be inspired each month as you scroll through 15 months of seasonal photos, fun holiday ideas, and design template examples, all handpicked to help you shake up your email campaigns.

We have always loved rooting for small businesses and nonprofits to succeed with email marketing, and we’re rooting for you, too. Take a look at the great customer comments throughout — we’re humbled knowing the feeling is mutual.

As you browse through this calendar, we encourage you to plan out each month. Use our handy checklists and make sure to record your goals. Let’s create an email bucket list that challenges you to try new things and pushes your marketing campaigns forward.

If you’re flipping through our Content Calendar soaking up email ideas and you’re not yet a customer, let’s make it happen. Get the great product, leading deliverability, expert services, and results you deserve.

We sincerely appreciate the opportunity to be working with you during a landmark year that’s so special to us, our 15th anniversary, and we welcome the chance to serve you again and again in the years to come.

Thank you for being part of this journey. Here’s to our collective success over the coming year.

Cheers,

Geoffrey AlexanderPresident, [email protected]

Page 3: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

866.331.3207CUSTOMER SUPPORT

Trick or Treat

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

30 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31 1 2 3

OCTOBER 2018

““ iContact is super easy to use with intuitive tools and layouts. My favorite thing is the ability to do live chats with tech folks – helps solve problems in minutes! I’ve recommended this product to others who’ve joined our team, as well as other business owners outside of the agency. You can't beat the customer service!

- Doug Van Pelt, Marketing Communication Specialist, Texas Department of Agriculture

Columbus Day

Halloween

1

11

Launch first Halloween campaign targeting early-bird holiday shoppers.

1

11Run social media ads to amp up your followers on Facebook, Twitter, and LinkedIn.

16Choose your corporate holiday e-card design and prepare your active client list.

16

29Promote and deploy last-chance Halloween promotions.

29

Thanksgiving (Canada)

Boss’s Day Sweetest Day

National Bologna Day

World Animal Day

World Teachers' Day

OktoberfestMoment of

Frustration Day

National Dessert Day

National Pasta Day

National Cat Day

National Homemade Cookies Day

International Frugal Fun Day

Bring Your Teddy Bear to Work Day

International Skeptics Day

Evaluate Your Life Day

Make a Difference Day

Mischief Night

Page 4: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Trick or Treat

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 5: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Thanksgiving Feast

866.331.3207CUSTOMER SUPPORT

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

28 29 30 31 1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 1

NOVEMBER 2018

““ I love iContact and the support from my Strategic Advisor. It’s so easy to use and I have peace of mind that all of our communications are mobile-responsive and beautiful in our readers' inboxes. I have no problem teaching new colleagues how to send with it. iContact is always looking to improve and roll out new features, so it grows as our email marketing plans do. They're open to feedback and value the input of their users.

- Rhiannon Newman, Communications Assistant, The Phillips Collection Art Gallery and Museum

Daylight Savings Time Ends Election Day

Veteran’s Day

Thanksgiving Day

1

Complete email designs for November holiday promotions.

1

6

6Split test a portion of your list. Send the winning email to your remaining contacts for peak ROI.

19Begin sending promotional emails for pre-Thanksgiving holiday marketing.

28Spice up social and email communications with holiday flair; keep your global audience in mind.

19

28

Black Friday

Cyber Monday

All Saints' DayDay of the Dead All Souls' Day

Caregiver Appreciation Day

Clean Your Refrigerator Day

World Hello Day

Cook Something Bold Day

Forget Me Not Day

French Toast Day

Stay at Home Because You Are

Well Day

Sandwich Day

Giving Tuesday

Small Business Saturday

Veterans Day

Page 6: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Thanksgiving FeastCyber Monday

Black Friday

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 7: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Winter Sale

866.331.3207CUSTOMER SUPPORT

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

25 26 27 28 29 30 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31 1 2 3 4 5

DECEMBER 2018

““ We've been using iContact for almost 5 years now and what I love most is that I had never used email marketing before this product and I feel like somewhat of an expert in the field now! Email marketing is the easiest and fastest way to connect and stay connected with our database. Even if you’re an expert, you’ll enjoy this product.

- Jennifer B. Martin, Executive Director, Shop Local Raleigh + Greater Raleigh Merchants Association

Pearl Harbor Remembrance

Day

First Day of Winter

Christmas Eve Christmas

New Year’s Eve

Wright Brothers Day Go Caroling Day

Roast Chestnuts Day

Bake Cookies Day

3

Start to increase message frequency to keep your brand on top of mind during this busy time, but keep emails relevant.

3

11

11Ensure all your message CTAs allow for swift action — after all, these are the final weeks of the holiday season.

20Schedule emails for post-holiday shopping to take advantage of gift cards.

26Send a post-holiday promotion for gift card shoppers and to ease the impact of returns.

20

26

KwanzaaBoxing Day

31 Finalize New Year’s promotional emails.

31

World AIDS Day

Hanukkah Begins

Hanukkah EndsHuman Rights Day

Bacon Day

National Roof Over Your Head Day Santa’s List Day

National Pastry Day

Make Cut-Out Snowflakes Day

Page 8: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Winter Sale

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 9: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

New Year Celebration

866.331.3207CUSTOMER SUPPORT

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

30 31 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31 1 2

JANUARY 2019

““ iContact allows us to touch base with our customers in a creative way. Love the new email designs — very fresh and modern looks, they even offer suggestions on how to create a great email campaign (with higher open rates). I need to schedule a lesson to learn the new functions!

- Lee Romano Sequeira, Co-Founder, Sparkle Plenty Designs

New Year’s Day

Martin Luther King Jr.’s Birthday

3

Set your company’s New Year’s resolution: Will you launch a new product or service? Refresh your brand? Try a new marketing tactic? Decide on something new and plan for the next 3 months to implement it.

37

7

Review how your segments have changed over the holidays. Create a nurture for your new contacts, and consider a re-engagement campaign for your old ones.

17Post-holiday sales can be tricky. Try a coupon promotion to keep your customers engaged.

29Have you sent out a newsletter yet? Let your contacts know what’s new.

17

29

National Spaghetti Day

National Pharmacist Day

National Hat DayDitch a New Year’s

Resolution Day

National Cheese Lover’s Day National Pie Day Opposite Day

Chocolate Cake Day Data Privacy Day

Humiliation Day

Bubble Bath DayCuddle Up DayNational Take the

Stairs Day

Make Your Dream Come True Day

Dress Up Your Pet Day Thesaurus Day

National Spouses Day

National Puzzle Day Backward Day

Page 10: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

New Year Celebration

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

2019 New Year's ResolutionsHAVE @ IT!

Your CTA

My business goal for 2019 is:

Top five 2019 resolutions:

Write your 2019 #emailgoals here and revisit them in December to record your results!

Have a Strategic Advisor? Send them this list!

Page 11: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

866.331.3207CUSTOMER SUPPORT

Lovely

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

27 28 29 30 31 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 1 2

FEBRUARY 2019

““ For someone who is not trained in email marketing, like me, I enjoy using the new email editor. Revamping our old templates is such a breeze now thanks to all the changes. Also, great customer service recovery even though we’re in Singapore in different time zones.

- Cheryl Anne Tan, Senior Graphic Designer, JustCo

Groundhog Day

Lincoln’s Birthday Valentine’s Day

President’s DayWashington’s

Birthday

4

12

21

26

National Freedom Day

Super Bowl Rosa Parks Day

Susan B. Anthony’s Birthday

There are tons of interesting holidays coming up. Try a new email theme to keep your emails fresh.

4

12

Valentine’s Day doesn’t only have to be about sales! Incentivize your contacts into leaving reviews on sites pertinent to your industry. It’s a way you can show you love each other!

21Winter blues got you beat? Try a hot, weekend-only promotion.

26Test using fun preheaders to extend the impact of your subject line.

Chinese New YearSend a Card to a

Friend Day

Umbrella DayMake a Friend

Day

Random Acts of Kindness Day Love Your Pet Day

National Pistachio Day No Brainer Day

Presidents' Day

Page 12: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Lovely

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 13: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

866.331.3207CUSTOMER SUPPORT

Webinar Talk

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

24 25 26 27 28 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31 1 2 3 4 5 6

MARCH 2019

““ iContact is very easy and simple to use, the price is right as well to get your message out. I’ve been able to add new travel agents to our company. The setup is simple to send out emails and I can schedule the message to go out right away, or I can send at another time. Haven’t had any issues, used it for over a year and love it.

- Derek Brent, President, Travel Network

Mardi Gras

Daylight Savings Begins @ 2am

First Day of Spring

4

14

20

29

St. Patrick’s Day

Employee Appreciation Day

Holi

World Wildlife Day

Pi Day

National Puppy Day

World Sleep DayPlant a Flower Day

Poultry DayNational Goof Off

Day

National Mom and Pop Business

Owners Day

World Backup Day

29Wake up your social media followers by posting some fun spring content this week.

Send a fun Mardi Gras-themed email today so your customers have it in their inbox by tomorrow.

4

14St. Paddy’s Day is on Sunday this year. Promote yourself with a contest and reward your lucky winners!

20

First day of spring…which means spring cleaning your lists too! Remove contacts who haven’t opened your emails in a year, and send special offers to re-engage those who haven’t opened in the past 6-9 months.

International Women’s DayHug a G.I. Day

Page 14: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Webinar Talk

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 15: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Spring Flowers

866.331.3207CUSTOMER SUPPORT

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 1 2 3 4

APRIL 2019

““ I'm a huge fan of iContact's drag-and-drop feature within the email builder and the pre-built templates. The templates allow me to put together a great looking email in just a few minutes. The customer service team is AWESOME, and super helpful! I’m really enjoying the platform, it’s so easy to use.

- Heather Mahon, Associate Director of Digital Communications, Thomas Jefferson University Hospitals

April Fool’s Day

1

11

16

26

Palm SundayGood Friday

Passover begins

Easter Earth Day Arbor Day

Thomas Jefferson’s

Birthday

Tax Day

Administrative Professionals Day

Take Your Kids to Work Day

Last Day of Passover

National Siblings Day

First Contact Day

Wear Pajamas to Work Day

Honesty Day

Don’t Go to Work Unless it’s Fun Day

New Beer’s EveDraw a Picture of

a Bird DayGrilled Cheese Sandwich Day

National High Five Day

Volunteer Appreciation Day

Great Poetry Reading Day

Set up an automation this week so you can take a “spring break”!

1

11Write a piece of content about the industry you have expertise in, and “gate” it with a form to grow your list.

16

Not everyone celebrates Easter, and some take extra days off: Email is a good way to let your customers know if your business will be open, or if you will be taking a long weekend.

26

Is your marketing mobile-friendly? With more people relying on their mobile devices, ensure you can reach your customers no matter where they are.

Page 16: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Spring Flowers

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 17: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Graduation Day

866.331.3207CUSTOMER SUPPORT

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

28 29 30 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

MAY 2019

““ We love working with iContact, our rep is always mentioning areas we can improve and suggesting new ways for us to think about our content. It's great to have someone with experience looking out for our team. Anytime we have questions, the iContact team is ready with not only helpful answers but suggestions for ways to improve future sends and email construction.

- Michelle Winsor, Director of Process Management, HotChalk, Inc.

National Day of Prayer

Cinco De Mayo

Mother’s Day

Memorial Day

8

16

21

31

Cinco de MayoRamadan Begins

Armed Forces Day

National Nurses Day

Military Spouse Appreciation Day

May Day Star Wars Day

National Teacher Day

Lost Sock Memorial Day

Chocolate Chip Day

Talk Like Yoda Day

Wear Purple for Peace Day

National Wine Day

Water a Flower Day

Show your customers that you care on Mother’s Day by sending them a coupon they can use on the mothers in their lives or on themselves.

8

16

Graduation time! Run reports on your emails to find what has worked best for you since the beginning of the year to plan for the rest of 2019.

21If you have Memorial Day promotions, send them early this week before people go on vacation!

31Summer months are slow. Plan your “best deals of the year” promotions now.

Page 18: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Graduation Day

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 19: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

866.331.3207CUSTOMER SUPPORT

Soak it Up

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

26 27 28 29 30 31 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 1 2 3 4 5 6

JUNE 2019

““ I’d give iContact five stars. We’re on a mission to get kids and their parents excited by outdoor adventure camps, so we send a lot of email blasts from our company headquarters in Colorado. It’s very easy to use! We have many departments who use this software, and many different employees have access as users. We’ve had fantastic results with this software!

- Robb Green, Events Manager, Avid4 Adventure

Father’s DayFirst Day of

Summer

7

12

20

25

D-Day

Flag Day

Juneteenth

National Donut DayHug Your Cat Day

World Environment Day Best Friend Day

Camera Day

Dare Day

Herbs and Spices Day

National Peanut Butter Cookie Day

Change up your calls to action (CTAs) to encourage people to click on them by making them more instructive (“Read the full article”) or even fun (“Treat Yourself").

7

12Send your Father’s Day emails now to help your contacts make plans for the weekend.

20Make a fun social post to welcome in summer and announce summer sales.

25Set up your 4th of July automations now so you have less to worry about during the holiday.

Page 20: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Soak it Up

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 21: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

866.331.3207CUSTOMER SUPPORT

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

30 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31 1 2 3

JULY 2019

““ Customer support with iContact is top rate. Our rep is extremely responsive and continually encourages us to push the envelope and integrate new techniques. Really appreciate iContact's continual drive to improve its product. We use email to keep in touch bi-monthly with our established customer base, informing them of our current specials and latest product developments. We benefit from an engaged subscriber base. Good value for the cost.

- Scott Friend, General Manager, SearchMaster Software

Independence Day

8

18

23

31

Canada Day

Parents’ Day

National Hot Dog Day

Nelson Mandela Day

National Tequila Day

National Lasagna Day

International Cheesecake Day

National Ice Cream Day

Workaholics Day

Simplicity Day

31You should have your fall campaigns planned by now. Are you going to try a new marketing channel this year?

23Summer is flying by! Take advantage of automation functions to make sure every lead is captured and nurtured.

18

An opt-in confirmation message on your sign-up form is a good way to make sure your emails are going to the people who actually want them.

How did your July 4th emails do? Now’s the time to check your open, click-through, and conversion stats.

8

Red, White & Blue

Page 22: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Red, White & Blue

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 23: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

866.331.3207CUSTOMER SUPPORT

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

28 29 30 31 1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

AUGUST 2019

““ Of the things I like best about iContact, these are my favorite: professionalism of service, ease of platform use, and deliverability. iContact handles our email marketing, and we have seen a strong return on investment during our time with our representative. They’re the right platform for our business.

- Todd Hohensee, CEO, The Reading Warehouse Inc.

Islamic New Year Begins

Senior Citizens Day

Women’s Equality Day

Friendship Day

International Youth Day

International Left-Handers Day

World Humanitarian Day

Relaxation Day

6

15

23

28

28

Time to kick off your final Labor Day marketing campaigns: Schedule when your emails and social posts will go out through next week.

23

Do you participate in trade shows or conferences? Don’t forget to create an easy sign-up form to capture visitors’ interest so you can communicate with them later.

15

Have a Back-to-School promotion? Try a split-test in your subject line by comparing dollars-off to percentage-off messaging.

School starts soon! Show your expertise in your industry by writing a blog you can promote through email or social.

6

Great Escape

Page 24: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Great Escape

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 25: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

866.331.3207CUSTOMER SUPPORT

Discovery

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 1 2 3 4 5

SEPTEMBER 2019

““ We’re very happy about our switch from Mailchimp to iContact. It helps us organize contacts, easily create and edit lists, manage templates, build newsletters, and send with ease. As the UNC Office of Innovation and Entrepreneurship, we’re happy to support a North Carolina business and will continue to spread the word to other programs at UNC.

- Kimberly Yingling, University of North Carolina at Chapel Hill

Labor Day

Patriot Day

First Day of Autumn

Grandparents Day

World Peace Day

National Cheeseburger

DayTalk Like a Pirate

Day

World Tourism Day

Fight Procrastination

Day

Swap Ideas Day

Guacamole Day

Punctuation Day

International Coffee Day

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23Fall is here! Take advantage of fall themes to set the mood for your email marketing.

18Clean your lists and set up your segments in preparation for your marketing plans for the rest of the year.

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Are your call to action (CTA) buttons or links clear and direct? Try testing different placements in your emails to see how to improve conversion rate.

Now that Labor Day is over, focus on the holidays: Do you have your plan in place already?

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Discovery

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 27: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

866.331.3207CUSTOMER SUPPORT

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

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OCTOBER 2019

““ Talk about easy-to-use and quick customer service! I love using iContact because of how easy it is to use. I’m able to create great, mobile-friendly email blasts so quickly. I do eight to 10 different email blasts per week, so having templates is so helpful.

- Sara Thomas, Tap Room Manager, B.C. Brewery

Fall Sale

Columbus Day

Halloween

Thanksgiving (Canada)

World Smile Day

Oktoberfest Yom KippurNational Coming

Out Day

World Teachers’ Day

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Sending too frequently may scare off your customers, but don’t ghost them by not sending often enough, either!

24Make sure you can reach a wider audience by ensuring your emails are using mobile-friendly, responsive templates.

8Send a Halloween-themed promotion this week to get your contacts in the mood for some fun!

Don’t forget to test your emails by sending to different email providers: An email design that may look good in Outlook can look horrifying in Gmail!

3

Boss’s Day Sweetest Day

National Chocolate Day National Cat Day

National Pumpkin

Cheesecake Day

National Pasta Day

National Bologna Day

Page 28: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Fall Sale

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 29: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

866.331.3207CUSTOMER SUPPORT

The Spice

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

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NOVEMBER 2019

““ iContact has always provided the best services and support for bulk email marketing. I have a larger account and my dedicated iContact account reps are fantastic and do all sorts of things to help me grow my lists and increase my exposure to my clients. iContact allows me to create and send very engaging emails to my clients and prospective clients with anything from newsletters to sales emails.

- Scott Friend, General Manager, SearchMaster Software

Daylight Savings Time Ends

Veteran’s Day

Thanksgiving Day

Election Day

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25Go ahead and increase your email sending frequency, but be sure to keep all your messages relevant!

22

Are you ready for the next six weeks? The major holidays to target include Thanksgiving, Black Friday, Cyber Monday, Giving Tuesday, Hanukkah, Christmas, Kwanzaa, and New Year’s.

13Split test your subject lines so you can pick your winner for your holiday promotions.

Prepare a holiday e-card to show how thankful you are to your customers.

4

Black Friday

All Saints’ DayDay of the Dead All Souls’ Day

Caregiver Appreciation Day

National Fast Food Day

Small Business Saturday

Veterans Day

Page 30: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

The Spice

Small Biz Saturday

Thanksgiving Feast

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Open Rate:

Click Rate:

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

Results

HAVE @ IT!

Your CTA

Notes:

Page 31: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

866.331.3207CUSTOMER SUPPORT

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5 6 7

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DECEMBER 2019

““ Overall, iContact is easy to use and works for our marketing email campaigns. It's simple to copy messages and reuse email templates for our software marketing newsletters. Plus, it’s easy to exclude contacts from lists.

- Amanda Gordon, Marketing Programs Manager, ICONICS

Pearl Harbor Remembrance

Day

First Day of Winter Christmas Eve Christmas

New Year’s Eve

World AIDS Day

Human Rights DayNational Brownie

Day

Go Caroling Day

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25Make sure your New Year’s promotional emails are tested and ready to send before you toast to year 2020.

23Help those holiday procrastinators with a last-minute coupon!

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All your holiday marketing should be in place now; make use of automations to reduce how much manual work you do during this busy time.

Test all links to make sure your customers are going to the pages you want them to visit. You don’t want a dreaded 404 error this close to the holidays!

2

KwanzaaBoxing Day

Hanukkah Begins

Cyber Monday

Wright Brothers Day

Repeal Day

National Lemon Cupcake Day

Hanukkah Ends

Hanukkah

Giving Tuesday

Page 32: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

Christmas Joy

Hanukkah

Giving Tuesday

Sketch your own!Customizable templates for you!

Subject line: Preheader:

Target audience is

Message type:

Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign

The goal of this email is to

Subject line clear and enticing

Preheader is set

Alt text for all images

Mobile-friendly

Social sharing in footer

List segmented

Email Checklist:

Hyperlinks live

2019 Reflection: How did you do? HAVE @ IT!

Your CTA

Did I reach my goal for 2019?

How did I do on my top five resolutions for 2019?

Flip back to January 2019 and reflect on the #emailgoals you committed to. What's in store for 2020?

Have a Strategic Advisor? Send this list to them and talk about the results!

Page 33: CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your corporate holiday e-card design and prepare your active client list. 29 Promote and deploy

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