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8/3/2019 Floor Cleaner (ODC)
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FLOOR CLEANERECOMAX
NAME GROUP
SHARUL
AGANK
SARAH SIAM HR084370
MARIANE KARSIDI HR084814
NOORHASMAH JAMAL HR084375
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INTRODUCTION
o COSWAY had engaged with innovation in their product which promote
environment safety & economic saver.
oWith continuous development of the product this company had come
up with this a concentrated ECOMAX FLOOR CLEANER.
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logo
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BLUE & GREEN?
o Blue because we concern about the aquatic life.
oGreen because promote environment safety
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Trademark
protect environment as your promote yourself
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PRODUCT OBJECTIVE
o to protect consumer from the harmful ingredient of chemical.
o because of concentrate liquid
oCost saving
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Target market
house wife
business purposes
school
hospital
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CHANGES IN PRODUCT
Size & product
design
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Marketing mix intervention
Price
i. Change the quantity of the product
contribute to the change in the price of theproduct.
ii. Provide price options for the consumer to
choose based on their affordability.
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Place
i. changes in the place of displaying the goods.
ii. Using self decorated standee to display product that could
attract the consumer.
iii. Promotes the environment protection and consumer safety
by including the pamphlet that contains of the information of
current environmental issues that caused by the uses of
harmful chemical .
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Placei. changes in the place of displaying the goods.
ii. Using self decorated standee to display product that could
attract the consumer.
iii. Promotes the environment protection and consumer safety
by including the pamphlet that contains of the information of
current environmental issues that caused by the uses ofharmful chemical .
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Promotion.
I. Changes in our promotion is
By opening booth on the conference that related to environmental
protection and consumer side such as product chemical violation
issue.
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Promotion.
I. Changes in our promotion is
By opening booth on the conference that related to environmental
protection and consumer side such as product chemical violation
issue.
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Product intervention
Fragrances change the fragrances by using lemon grass scent which could
prevent insect to come.
Design changes in design of the bottle by adding handle to the product,
which enable to convenience for the customers.
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Strength.
- quality of the product.
- Consumer convenience.
- Affordable price for the customer.
-
Weakness.
- Not easy to change to customersperception about the product.
Opportunity.
- Easier to the customer to buy- Give opportunity to the
organization to do CSR.
Treats.
- Give competitive advantage to
competitor.
Swot
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