Five Blessings from Customer Privacy · Platforms Rapid Technology Evolution Bots & Fake News...

Five Blessings from Customer PrivacyTim HaydenFounder/CEOBrand + Trust Partners

Tracy ArringtonFounder/CEOBrand + Trust Partners

BusinessTransformation

Impacts Every Cornerof

Your Brand

Globalization of Stakeholders &

Public Policymaking

Disparate Systems & Platforms

Rapid Technology Evolution

Bots & FakeNews

Changing Organizational

Structures

Convergenceof Comms +Marketing

Analyzing and measuring non-textual

content/UGC

Critical Business

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Transformation Trends

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1-to-112

Hello [FIRSTNAME],

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Connect Understand Act

Find all the relevant data sources and work with a CDP to get everything in

one place

Use machine learning and data science to

understand what customers want most

Develop strategy, tactics, and execution to migrate to digital-first customer focus

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UGC, FTW!

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21 Norton Rose Fulbright May 23, 2019

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Shopping for a CDP

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* Established API connector portfolio

+ High cardinality/volume

+ IoT/machine and device data

+ Machine learning/predictive modeling

+ Cloud or on-premise?

+ Marketer friendly/UI

Five Blessings from Customer PrivacyTim Haydentim@braintrust.partners@TheTimHayden

Tracy Arringtontracy@braintrust.partners@TracyArrington