first-presentation

BURCU TANRIÖVER20070406050

BRAND IDENTITY ATRIA OLIVE OIL12–13 GD498 - Graduation Project

Course Coordinator: Gary McLeod

BRANDING IDENTITY LOGO IS SO IMPORTANT ıT WAS as identifierBY THE 1950’S IT WAS AN ASSETLogos became the faces of businesscommunicate brand and to unify messaging

BRANDING IDENTITY INDUSTRIAL REVOLUTIONDETAILS ARE IMPORTANTsuccess depends on visual materials

Precedents formy concept

1. KOMILI

Precedents formy concept

2. YUDUM

Precedents formy concept

3. TARIS

MY PROJECT IS:BRANDING IDENTITYOF ATRIA OLIVE OILS

Aegean local brand ( ATRIA )necessity for exportationtraditionalHEALTHYFOR EVERYBODY WHO CARES OF BEIGN HEALTHY

IN B.C 7TH CENTUREIS,

NORTHERN PEOPLE CAME EAGEN AREA

AND BUILT ATRIA WHICH IS CALLED AYDIN NOW.

possible artefacts I will make

logo, envelope, letterhead, business card DESIGNS, COSTUME DESIGN FOR WORKERS,PLATES AND OLIVE OIL SOAP TO PROMOTION,packaging and limited edition packaging,ANIMATION (AS A BANNER),COOKBOOK (SEVERAL special TURKISH RECIPES)TYPEFACE DESIGN

possible software I will use

Photoshop, illustrator, InDesign, flash and after effects, FONTOGRAPHER

MARCH

APRIL

MAY

1 WEEK

1 WEEK

1 WEEK

2 WEEK

2 WEEK

2 WEEK

3 WEEK

3 WEEK

3 WEEK

4 WEEK

4 WEEK

4 WEEK

LOGO DESIGNIMPROVING IDEAS

IMPROVINGCOOKBOOK,

(WATERCOLOR)DRAWINGS DONE

IMPROVING DESINGS, PACKAGING DESIGN

JURYLOGO SKETCHES

COOKBOOKLAYOUT ANDRECIPIES ARE

DONE,3 JURY

ANIMATIONFINISHED,

COOKBOOKSKETCHES

ENVELOPE,LETTERHEAD,

BUSINESSCARD,COSTUMES, PLATES, SOAPS DESINGS ARE

DONE,2 JURY

ALL ARTEFACTSARE DECIDED

PACKAGINGDESIGN FINISHED,

ANIMATION DRAWINGS SKETCHES

TYPEFACE DESIGNAND ALTERNATIVES

VIEW OFBRAND,

LAST REVISIONS,PHOTOS

ANIMATIONDRAWINGS FINISHED,MAKING ANIMATION