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it is an introducing presentation to inform and present my graduation project to jury
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BURCU TANRIÖVER20070406050
BRAND IDENTITY ATRIA OLIVE OIL12–13 GD498 - Graduation Project
Course Coordinator: Gary McLeod
BRANDING IDENTITY LOGO IS SO IMPORTANT ıT WAS as identifierBY THE 1950’S IT WAS AN ASSETLogos became the faces of businesscommunicate brand and to unify messaging
BRANDING IDENTITY INDUSTRIAL REVOLUTIONDETAILS ARE IMPORTANTsuccess depends on visual materials
Precedents formy concept
1. KOMILI
Precedents formy concept
2. YUDUM
Precedents formy concept
3. TARIS
MY PROJECT IS:BRANDING IDENTITYOF ATRIA OLIVE OILS
Aegean local brand ( ATRIA )necessity for exportationtraditionalHEALTHYFOR EVERYBODY WHO CARES OF BEIGN HEALTHY
IN B.C 7TH CENTUREIS,
NORTHERN PEOPLE CAME EAGEN AREA
AND BUILT ATRIA WHICH IS CALLED AYDIN NOW.
possible artefacts I will make
logo, envelope, letterhead, business card DESIGNS, COSTUME DESIGN FOR WORKERS,PLATES AND OLIVE OIL SOAP TO PROMOTION,packaging and limited edition packaging,ANIMATION (AS A BANNER),COOKBOOK (SEVERAL special TURKISH RECIPES)TYPEFACE DESIGN
possible software I will use
Photoshop, illustrator, InDesign, flash and after effects, FONTOGRAPHER
MARCH
APRIL
MAY
1 WEEK
1 WEEK
1 WEEK
2 WEEK
2 WEEK
2 WEEK
3 WEEK
3 WEEK
3 WEEK
4 WEEK
4 WEEK
4 WEEK
LOGO DESIGNIMPROVING IDEAS
IMPROVINGCOOKBOOK,
(WATERCOLOR)DRAWINGS DONE
IMPROVING DESINGS, PACKAGING DESIGN
JURYLOGO SKETCHES
COOKBOOKLAYOUT ANDRECIPIES ARE
DONE,3 JURY
ANIMATIONFINISHED,
COOKBOOKSKETCHES
ENVELOPE,LETTERHEAD,
BUSINESSCARD,COSTUMES, PLATES, SOAPS DESINGS ARE
DONE,2 JURY
ALL ARTEFACTSARE DECIDED
PACKAGINGDESIGN FINISHED,
ANIMATION DRAWINGS SKETCHES
TYPEFACE DESIGNAND ALTERNATIVES
VIEW OFBRAND,
LAST REVISIONS,PHOTOS
ANIMATIONDRAWINGS FINISHED,MAKING ANIMATION
