Finding your brand voice handout

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Finding Your Voice: Voice Exploration Worksheet

Sample Brand:

Voice Summary:

Voice Examples:

Comments:

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Lisa Kanefflisa@thenextchapter.me

301-760-6067

Finding Your Voice: Voice Exploration Worksheet

Project Objectives:

Target Audience

Desired Voice

In 3 words, this Organization is: 1.2.3.

This Organization’s voice is: (5-10 adjectives)

This Organization’s voice is not: (5-10 adjectives)

If this Organization was a celebrity, it would be (and why!):

Verboten! Do Not Use these words: