Finding the Cure for Community - America's Leading ... · Finding the Cure for Community (Why)...

#NAAEDU17Breakout Sessions Sponsored by

Finding the Cure for Community(Why) Won’t You Be My Neighbor?Wednesday June 21 at 1:45

#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta

Rick GrafPresidentPinnacle

Beth TuttleVP Marketing,

Jen PiccotiCOO,

ManagInc

Kiley HaughtVP of Client Relations,

Apartment LifeModerator

MEET THE EXPERTS

STAYING ALIVE

7. Breathing Clean Air

4. Exercise

5. Losing Weight

6. Reducing High Blood Pressure

1. Social Integration2. Quit Smoking

3. Less Heavy Drinking

HOW TO LIVE LONG AND HAPPY

1. Close Relationships2. Quality (not Quantity) of Relationships

"But over and over, over these 75 years, our study has shown that thepeople who fared the best were the people who leaned in to relationships,with family, with friends, with community.“ - Robert Waldinger

Source: Harvard Business Review – “Grant Study”

DECLINE OF SOCIAL CONNECTEDNESS

SOCIALCONNECTEDNESS

(index)

Source: Robert Putman, "Bowling Alone"

1950 2000

“Meeting with friends every

Wednesday at Starbucks

adds as many years to your

life as quitting a pack-a-day

smoking habit!” – Village Effect"We are not in the coffee business

serving people, but in the people business serving coffee…The Starbucks environment has become as important as the coffee itself.”- Howard Schultz

IMPACT OF NEIGHBORS

Increase in lease breaks Top 5 reasons for non-renewal #2 renewal driver Top 5 driver: Community

Events

NEIGHBORS: THE TIPPING POINT

Source: SatisFacts and ApartmentRatings.com

Know your Lease Define Your Process Respond Quickly Be Consistent

11% have broken lease due to unresolved neighbor disputes

Source: ApartmentRatings.com

NEIGHBORS: THE TIPPING POINT

CASE STUDIES

LMC Survey Results

New Residents, 0-6 months Longer Term Residents, 7-20 months

It is difficult to create a feeling of community in the early stages of a lease up.Residents who move in later in the lease up are more satisfied with the feeling of community

How satisfied are you with your sense of belonging within your apartment community?

How satisfied are you with your community sponsored events?

How satisfied are you with the ability to participate in socially responsible events and activities in your apartment community?

How satisfied are you with your relationship with other residents in your apartment community?

LMC SURVEY RESULTS

LMC Survey Results

How likely are you to renew your lease based on your relationship with the community staff?

How likely are you to renew your lease based on your relationship with neighbors?

How likely are you to renew your lease based on community sponsored events and activities?

LMC SURVEY RESULTS

Pinnacle Experience

29.5%26.8%

20.6%22.0%

Class A Class B & C Affordable

How satisfied are you with your sense of belonging within your community?

Highly Satisfied Neutral Unsatisfied

PINNACLE SURVEY RESULTS

Pinnacle Experience

39.3% 38.7%

27.3% 26.5%

33.4% 34.8%

How satisfied are you with your relationship with your neighbors?

Highly Satisfied Neutral Unsatisfied

Pinnacle Experience

18.5% 19.4%16.5%

Likelihood to renew based on your relationship with the community staff?

Very Likely Neutral Not Likely

Pinnacle Experience

34.4% 34.2%

25.4% 25.1%

40.1% 40.6%

Importance of your relationship to your neighbors in determining if you will renew

Important Neutral Not Important

STATE OF CONNECTEDNESS IN APARTMENTS

% OF RESIDENTS

# OF FRIENDS IN APARTMENT COMMUNITY

7 + 5-6 3-4 1-2 0

Source: Witten Advisors

FRIENDS MATTER TO BUSINESS!

# OF FRIENDS IN APARTMENT COMMUNITY

Source: Witten Advisors

38% 40%

7 +4-61-30

EVOLUTION OF THE APARTMENT “PRODUCT”

THE APARTMENT PRODUCT

70% Activists70% of young adults consider themselves

social activists(TBWA/Worldwide and TakePart/Participant Media)

Cause Impact: 33% Boycott or Support

1/3 boycott or support businesses based on causes they care about

(2016 Cone Communications Social Impact Study)

WHAT DRIVES MILLENIALS’ DECISIONS

New Experience (i.e. cooking class; wine and painting)

Support enthusiasts (i.e. community garden; bark park)

Team Event (i.e. Fundraising walk/5k; school kid/foster kid backpacks)

Competition (i.e. chili cook off; BBQ cook off; pet parade)

COMMUNITY EVENTS WITH IMPACT

SOCIAL MEDIA

RESIDENT EVENTS

#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta Pinnacle Experience

45% to

60%RENEWAL RATIO65 Community Transfers in 2016

RESIDENT EVENT CHEAT SHEET

Aria at Millenia, Orlando

$300 budget

CARES team onsite

Cinco de Mayo nacho bar & margarita bar

50 residents attended

Highland Residences, Hollywood

$450 budget

No CARES Team, hosted by leasing team

BBQ on the rooftop deck

30 Residents attended

Indigo, Minneapolis

$400 budget

No CARES Team, hosted by leasing team

Mardi Gras Party

50 Residents attended

KEY TAKEAWAYS

1. Connection Matters

KEY TAKEAWAYS

2. Community Begins With You

KEY TAKEAWAYS

3. Apartment (R)Evolution

SESSION/SPEAKER SURVEY

Rick GrafRGraf@pinnacleliving.com

Beth TuttleBeth.Tuttle@livelmc.com

Jen PiccotiJPiccotti@ManagInc.com

Kiley HaughtKileyHaught

@apartmentlife.orgModerator

CONTACT INFO

Finding the Cure for Community - America's Leading ... · Finding the Cure for Community (Why)...

Documents

Alzheimer’s Research UK is the UK’s leading charity specialising in finding preventions, treatments and a cure for dementia

Community for a Cure · 2021. 1. 14. · Comprehensive Cancer Center Community for a Cure Newsletter. Our first issue focuses on cancer health disparities and how USC Norris is working

Effect of community active case-finding strategies for

Finding a Community Niche: Rethinking Historic House

FINDING CURES HOW YOU CAN HELP - Discover. Conquer. Cure ...€¦ · cure diseases and disabilities of the brain and nervous system through leadership, excellence and innovation in

Finding Lagrangian Coherent Structures Using Community Detection

Finding the Right Fit: Age-Friendly Community Planning

Finding Unity 1 FINDING UNITY AND COMMUNITY IN DIVERSITY ...web02.gonzaga.edu/comlstudentresources/Example COML 680 hudman Project... · Finding Unity and Community in Diversity also

BALL · The Debra Charity and finding a cure for EB 4 ... long despaired of finding such qualities in the libretto ... Sterling Silver City of London Police Sweet-

Finding the Local Community in Community Media: Some Stories from Nepal

Visioning Downtown: Finding Success in Community Engagement

Labyrinth « Finding pathways through Classical & Medieval ...uwlabyrinth.uwaterloo.ca/labyrinth_archives/roman_folk_remedies.pdf · ;ould cure all sorts of ailments, and a veritable

Provincial Protective Community Residence (PCR) Operational … · 2020. 2. 20. · life and finding purpose in daily activities rather than on physiologic rehabilitation and “cure”

Community Building: Finding Your Way

Finding the Right Fit Age-Friendly Community Planning Finding the Right Fit: Age-Friendly Community Planning 1

CURE OPE UR HILDREN Propionic Acidemia Foundation...MISSION: The Propionic Acidemia Foundation is dedicated to finding improved treatments and a cure for Propionic Acidemia by funding

Grangemouth Burgh Finding Aid - Falkirk Community Trust

Four decades of discovery: finding a cure for Parkinson's

Finding Community in Las Vegas

Finding a Cure for your Collections - Bays Medical Society