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RESEARCH POSTER
using vinyl to change the color combination but keeping the surface simple and clean to understand this was the first development, and also keeping fangs on the bonnet to give an aggressive expression.
removing the bonnet fangs and adding more of an aggressive front towards the lights and grill that carries on towards the ground personally this was my favorite ideation but modeling would have significant problems, and it wasn't the simplest form to use.
FRONTALIDEATION
again the idea was to keep the proportion the same but the change minor parts of the frontal area, by adding cuts and small curvature to see that it would look like but to also have similar DNA design input from infiniti range.
my final ideation that i was happy with and getting feedback on what to change on the previous ideation i chose to keep the fins on the side where it would taper toward the light then carry on down near the bottom wheel arch, this interoperation gave me a good idea as it would help with aero dynamics but also a new trend for infiniti as it give an simple form and keeping the car looking aggressive.
INFINITI XS
REARIDEATION
Developing a rear end was a difficult approach as i wanted to keep the styling similar to the front and DNA of infiniti styling, my first instinct was the lift the plate holder above the bumper as i personally prefer this which has similar inputs from the qx30 concept.
After careful feedback I decided to remove the large area bumper as it didn't go with the clean flowing theme of the vehicle, i decided to keep the current bumper styling but to add some slits on each side, and include the plate holder but inverting the angle.
My approach for this ideation was the make the car look and feel as wide as possible, to remove the plate input gave more of a conceptual feel, having a large black area i could play around and it could been used as a screen for other driver info and other kinds of advertisements.
so the final ideation came from all three ideation inputs, adding simple clean form, but also having a matching combination from the front initial ideation, i choose to keep the slits but adding more character to this that would connect front each side. removing the plate holder gave a clean feel to the rear end.
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SIDEPROFILEIDEATION
Keeping the profile and simple wasn't and understatement as i wanted to make this vehicle look premium to the market but with feedback, the idea was to add additional panels, to give a more interesting form to the side profile having the lower side skirt that bridged around the wheel arches.
SIDEPROFILEIDEATION
trying out new ideas for the middle section similar to infinities design language with a opposite direction air intake. removing the cut line from the rear lights and adding a fin line that carried on towards the front grill.
removing most of the form changes towards the front and rear, but playing around with the side profile this would give a good play around with color and trim and the rear spoiler carried down towards the front wheel arch but feedback was that it looked like 2 separated cars.
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Theinfini3xshasbeeninspiredfromformsofbeau3fultechnologicalinspira3onskeepingthesurfacesimpleandelegant,butshowingcharacteris3cstothepropor3on,alongwiththexepodinspira3onthatcamefromminimalnaturalfromofaspheresbutextrudingthesurfacestomakeitfeelalotmoreelegantandstylishwithpreciseanddesignmeaningoftheinfini3logo
TECHNOLOGY
INSPIRED
INFINITI XS
Theinfini3xshasbeeninspiredfromformsofbeau3fultechnologicalinspira3onskeepingthesurfacesimpleandelegant,butshowingcharacteris3cstothepropor3on,alongwiththexepodinspira3onthatcamefromminimalnaturalfromofaspheresbutextrudingthesurfacestomakeitfeelalotmoreelegantandstylishwithpreciseanddesignmeaningoftheinfini3logo
TECHNOLOGY INSPIRED
INFINITI XS
Theinfini3xshasbeeninspiredfromformsofbeau3fultechnologicalinspira3onskeepingthesurfacesimpleandelegant,butshowingcharacteris3cstothepropor3on,alongwiththexepodinspira3onthatcamefromminimalnaturalfromofaspheresbutextrudingthesurfacestomakeitfeelalotmoreelegantandstylishwithpreciseanddesignmeaningoftheinfini3logo
INFINITI XS
TECHNOLOGY INSPIRED
Theinfini3xshasbeeninspiredfromformsofbeau3fultechnologicalinspira3onskeepingthesurfacesimpleandelegant,butshowingcharacteris3cstothepropor3on,alongwiththexepodinspira3onthatcamefromminimalnaturalfromofaspheresbutextrudingthesurfacestomakeitfeelalotmoreelegantandstylishwithpreciseanddesignmeaningoftheinfini3logo
TECHNOLOGY
INSPIRED
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Apartfromlookingatthebeautydefini3onoftheinfini3xsconceptthepropor3onshavebeenmadetomeasureforthespecifictargetmarketasapremiumvehiclesegmentforluxuryvehiclesbutinasmalldownsizedpackageaccommoda3ngmajorfactorsofthecarmarket.anewsegmentthatwillpushtheboundariesforinfinite.
PARTBEAUTYPARTDESIGNMEANING
INFINITI XS
Apartfromlookingatthebeautydefini3onoftheinfini3xsconceptthepropor3onshavebeenmadetomeasureforthespecifictargetmarketasapremiumvehiclesegmentforluxuryvehiclesbutinasmalldownsizedpackageaccommoda3ngmajorfactorsofthecarmarket.anewsegmentthatwillpushtheboundariesforinfinite.
PART BEAUTYPARTDESIGNMEANING
INFINITI XS
Apartfromlookingatthebeautydefini3onoftheinfini3xsconceptthepropor3onshavebeenmadetomeasureforthespecifictargetmarketasapremiumvehiclesegmentforluxuryvehiclesbutinasmalldownsizedpackageaccommoda3ngmajorfactorsofthecarmarket.anewsegmentthatwillpushtheboundariesforinfinite.
PARTBEAUTYPARTDESIGNMEANING
INFINITI XS
Apartfromlookingatthebeautydefini3onoftheinfini3xsconceptthepropor3onshavebeenmadetomeasureforthespecifictargetmarketasapremiumvehiclesegmentforluxuryvehiclesbutinasmalldownsizedpackageaccommoda3ngmajorfactorsofthecarmarket.anewsegmentthatwillpushtheboundariesforinfinite.
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PART BEAUTYPARTDESIGNMEANING
TheXShasmanyfeaturebesidesfromlookinglikeadis3nc3veinfini3,withcrisplinesandanelegantbody,thereisastorybehindwhythevehiclehasbeenkeptthesamesothatitfitstheregula3onandtargetmarket,makinganelegantcompactpremiumvehicleappealstotheyounggenera3on,asitlooksstylishbutalsostatusseekerthatlikesaSen3onfromthecrowd.
INTELLIGENCE
BUT SOPHISTICATED
INFINITI XS
TheXShasmanyfeaturebesidesfromlookinglikeadis3nc3veinfini3,withcrisplinesandanelegantbody,thereisastorybehindwhythevehiclehasbeenkeptthesamesothatitfitstheregula3onandtargetmarket,makinganelegantcompactpremiumvehicleappealstotheyounggenera3on,asitlooksstylishbutalsostatusseekerthatlikesaSen3onfromthecrowd.
INTELLIGENCE
BUT SOPHISTICATED
INFINITI XS
TheXShasmanyfeaturebesidesfromlookinglikeadis3nc3veinfini3,withcrisplinesandanelegantbody,thereisastorybehindwhythevehiclehasbeenkeptthesamesothatitfitstheregula3onandtargetmarket,makinganelegantcompactpremiumvehicleappealstotheyounggenera3on,asitlooksstylishbutalsostatusseekerthatlikesaSen3onfromthecrowd.
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INTELLIGENCE
BUT SOPHISTICATED
TheXShasmanyfeaturebesidesfromlookinglikeadis3nc3veinfini3,withcrisplinesandanelegantbody,thereisastorybehindwhythevehiclehasbeenkeptthesamesothatitfitstheregula3onandtargetmarket,makinganelegantcompactpremiumvehicleappealstotheyounggenera3on,asitlooksstylishbutalsostatusseekerthatlikesaSen3onfromthecrowd.
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INTELLIGENCE
BUT SOPHISTICATED
TheXShasbeenpurposelydesignandmanufacturedtokeepthesignaturefeatureswithinthefrontgrillandlightareanotgoingtocomplexedbuttryingsimpleforms.insteadofhavingseparatepanelsthatintersectwiththegrillandlightsurroundingihaveintegratedbothwithintheareatolookmoreaggressivebutanewdesignrootinfini3icangodown.
INTERGRATION INONESHAPE
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TheXShasbeenpurposelydesignandmanufacturedtokeepthesignaturefeatureswithinthefrontgrillandlightareanotgoingtocomplexedbuttryingsimpleforms.insteadofhavingseparatepanelsthatintersectwiththegrillandlightsurroundingihaveintegratedbothwithintheareatolookmoreaggressivebutanewdesignrootinfini3icangodown.
INTERGRATION INONESHAPE
INFINITI XS
TheXShasbeenpurposelydesignandmanufacturedtokeepthesignaturefeatureswithinthefrontgrillandlightareanotgoingtocomplexedbuttryingsimpleforms.insteadofhavingseparatepanelsthatintersectwiththegrillandlightsurroundingihaveintegratedbothwithintheareatolookmoreaggressivebutanewdesignrootinfini3icangodown.
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INTERGRATION INONESHAPE
TheXShasbeenpurposelydesignandmanufacturedtokeepthesignaturefeatureswithinthefrontgrillandlightareanotgoingtocomplexedbuttryingsimpleforms.insteadofhavingseparatepanelsthatintersectwiththegrillandlightsurroundingihaveintegratedbothwithintheareatolookmoreaggressivebutanewdesignrootinfini3icangodown.
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INTERGRATION INONESHAPE
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• OverallIhavegainedmuchknowledgefrommyfinalyearbutmostimportantthroughoutthe4yearswithindustryexperience,goingthroughthephaseofmyfmpprojecthadsomesmallhurdlesbutkeepingontrackandleavingcon3ngency3mingontheplanitsfairtosayIhavemanagedmy3meandworkwell,feedbackwasakeyaspectfrommyfmpasithelpedmegethonestopinionsfrommytutorsandpeergroupmembers,enjoyingalmosteveryaspectofthisprojectasIlearntnewskillsbutalsohavingtheconfidenttodevelopmyskillsandstrength,interior,exterior,3Dmodelmakingandphysicalmodeling.
Conclusion
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• IntermsoflookingbackatmybriefIamconfidenttosayIreachedmyques3onsIhadsetfromthebegintoseeifapremiumbrandcandevelopapremiumcompactvehicleforasharingshoppingexperience.andhaveansweredthenwithaindepthresearchandmetthetargetbyachievingsomethingthatwouldworkwellalongwithalltheresearchIhadcompletedtobackupmyfinalyearproject,withnotjustdesigndirec3onsbutadesignmeaningthathadspecificrequirements,
Design direction
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