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• Secondary research unveiled new possible targets
• Grandparents stood out the most & further research uncovered:
– Financial impact
–Connection with grandkids
– Experience with Play-Doh
Insights to Opportunity
Convince 1st timers that Play-Doh will take you and your grandkids back in time by turning off technology and turning on simple creativity.
Strategy
THANKFULLY, You Grew UP Knowing Simple Toys Are the Smartest Toys
Because the simpler the toy, the more you can do
Print Ads
You Know Creativity, Doesn’t Need a 72-Page Operating Manual
Just open up your mind and that’s all you need to follow
Print Ads Cont.
GO BACK IN TIME WHEN CREATIVITY WAS SIMPLE And batteries weren’t needed
Where you can just turn it on and never worry about it running out
Print Ads Cont.
Simple Fun
Me teaching my grandson, Charlie how to play goldfish. And, he’s pretty good at it too. #SimpleFun
Digital/Social Content
Thanks Grams & Gramps
Thanks grandpa for all the times you read to me when I was a little girl. This was my favorite thing to do with you! #ThanksGrams&Gramps.
• Adcox, S. (n.d.). Demographic Information About Grandparents Today. Retrieved from About: http://grandparents.about.com/od/grandparentdemographics/a/Demographics.htm
• Adelson-Yan, J. (n.d.). Toy Purchasing Trends Insights. Retrieved from Asking Smarter Questions: http://www.askingsmarterquestions.com/toy-purchasing-trends-insights/
• Editors, T. (n.d.). The Power of the Grandparent Economy. Retrieved from Grandparents.com: http://www.grandparents.com/money-and-work/saving-and-investing/the-power-of-the-grandparent-economy
• Lampkin, C. L. (2012, March). Insights and Spending Habits of Modern Grandparents. Retrieved from AARP: http://www.aarp.org/content/dam/aarp/research/surveys_statistics/general/2012/Insights-and-Spending-Habits-of-Modern-Grandparents-AARP.pdf
References
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