BeeKind Campaign

Rebecca Bell s2895862 & Daniel Sandstrom S2885524 Typography for Screen, Assignment 3, Lee Evans Griffith University, Gold Coast. 27 October 2015

Logo

Logo

Simple, Flow, Incorperating a bee it’self. We wanted something that wasn’t corporate, that was simple yet effective. Something that felt like home, something people can see and feel a connection too whilst incorperating a bee and the word play ‘bee kind’.

Colour

Colour

The main colour scheme chosen is Yellow, Black and White. This was chosen as it related directly to the Bees as it is the colours of hives, honey comb and themselves. The added contrasting colour of teal was made to lighten the bright colours for things like the website.

Main

Additional

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Font Selection

Buxton Sketch

“And the cow jumped over the moon.” This was used for posters, the proposal document titles and the video. This was chosen to give it a human-like feel to relate more to our audeince.

Segoe marker

“And the cow jumped over the moon” This was used in our website. This also is a more relaxed verison of “digital handwriting.”

These fonts were used as well as the use of actual Hand Writing througout the entire campaign. This was to conect better with our target audience.

Font and Text Selection

Social Media

Social Media

Website

Social Media

Website

Website

Merchandise

Coffee Slip

This coffee slip is to go on take away coffees purchased at the live events and local Universitys and coffee shops. Partical money from each coffee will go to helping research continue on CCD and will help save the bees.

Bees help produce coffee, so what is a better way to support them, then buying a coffee mug to take home? Money from each mug purchased will go towards helping the Bees.

Coffee Mug

T-shirts

Show your support by buying a “Beekind” Tee. Helping Raise Money to save the Bees and generate awarness

Carry your merch home in a “Beekind” shopping bag! .

Shopping Bag

Live Event Option

Bee Inspired Face Paint

Posters & Out door advertising

Motion Graphic Video

https://www.youtube.com/watch?v=cvcTuSKEAHA

Motion Graphic Video

Thank-you.