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FailForward: Why successful innovators have to learn how to fail. This deck was used to facilitate an interactive "Fail Camp" on stage of 'trendforum' 2010 in Munich with innovation experts from IBM, Deutsche Telekom (and many more in the audience). The Fail Camp was set up to discuss how failing relates to innovation, to share experiences about failed innovation projects and the best practices companies can develop to learn from failure and succeed from learning.
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Till Grusche // Director of Marketing Europe // trendforum 2010
#FailForward
Best Cases
Changing User Demands
Technology Shifts Competitive Pressures
Best Cases
Best Cases
Failing
Failure is an integral part of (disruptive) innovation
Failures large and small are a reality
Fail Camp
Fail Camp
Peter Borchers
Deutsche Telekom
Thomas Wenzel-
Haberstock, IBM
Till Grusche
frog design
Failure can drive success
a failure is
a failure
Failing forward requires a process
“Design as a process”
Rapid prototyping
Rapid prototyping
Rapid prototyping
What does it take to successfully “fail forward”?
1) Culture & Leadership
Start-up
Pure Digital
Corporates
Metrics & Leadership
2) Structure
“Innovation Lab”…?
.
Not much to
gain/lose
Lots to
gain/lose
High risk of failure
Low risk of failure
Do you really want
to waste any time
on this?
Be selective.
You may be spending
too much of your
resources on these.
Firewall it from your vital
organs so you won‟t be
dominated by fear. Build
the possibility for mutation,
e.g. milestones that are
not „pass/fail‟ but rather
continue-straight / change-
direction / stop)
Yeah sure, like this
quadrant exists,
right?
Calculating
the stakes
3) Character
A question of education
A question of education
Entering work life…
In medias res
Ever tried.
Ever failed.
No matter.
Try Again.
Fail again.
Fail better.
Samuel Beckett
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