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This is my presentation from the TrendForum 2013 event in Berlin. You can find a written summary on this link: http://www.15inno.com/2013/03/08/failureinnoculture/
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www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Embrace Failure for Better Innovation
Hey! Free books on 15inno.com!
Faster pace, shrinking window of opportunity, less time for cash cows
Open innovation and biz model innovation are key for becoming competitively unpredictable!
Companies must embrace experimentation – and the failures that come along with it!
Small failures are accepted, but not big ones: 47 %
Failure is not accepted here: 7 %
More than half of the companies do not recognize failure as an inherent part of an
innovation culture!
“Two types of failure:
- honorable failure is where an honest attempt at something new or different has been tried
unsuccessfully and
- incompetent failure where people fail for lack of effort or competence in standard
operations.”
Credit: Paul Sloane
“A mistake is when you do something wrong, even though you knew the right way to do it.
Failure is when you are trying something new, and you don’t know ahead of time how to
make it successful.
Credit: Jamie Notter
Developing a culture that is constructive about failure requires a new vocabulary.
Smartfailing
When an organization embraces smartfailing, it de-stigmatizes failure internally and uses
failure as an opportunity to learn and to find a better course.
System failure (collapse of communism)
Start-up failure (Pets.com going out of business)
Idea failure (Apple Navigator protype, no launch
Product failure (New Coke tanking)
Major firm failure (Enron going out of business)
System component failure (stock market crash)
Credit: Tim Kastelle
The failure to anticipate / execute on…
…how companies innovate
External change is faster than internal change! You win or lose in these pockets of opportunity!
…platforms for bringing innovation to market
…markets and technologies
Don’t mess up like Intuit!
Persistency / consistency is key…
…for becoming preferred partner of choice
Don’t make your platform too complicated!
Can Medtronic become OI leader in medtech?
Can P&G make next leap with experimentation?
They are building the platforms!
There are no quick fixes because the top executives that got us into this mess are not
ready to lead us out of it!
Too much focus on products, technology
Silo rather than collaborative approaches
Poorly defined innovation strategy (if any)
Lack of resources in budget, people, infrastrucure
Unrealistic expectations on time, resources
Identify reasons, create learning process!
Reward learning behaviors!
Educate up and down on innovation!
Be open – more communication, new terms!
Go beyond products and technologies!
The Lean Startup approach relies on validated learning, scientific experimentation, and
iterative product releases to shorten product development cycles, measure progress, and
gain valuable customer feedback.
Fail fast, fail often and fail cheap!
Stage 1: Shock and Surprise
Stage 4: Depression
Stage 6: Insights and Change
Stage 5: Acceptance
Stage 3: Anger and Blame
Stage 2: Denial
Credit: Steve Blank
Six stages of failure and redemption
Get to insights to change behavior…
…commit to challenge / do different next time
Don’t skip acceptance of your role
Don’t get stuck in 2, 3 or 4 – move forward
Credit: Steve Blank
Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Hey! Free books on 15inno.com!
