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FACETS OF MILAN
INSPIRATION REVIEW
Milan, October 2015
MILAN FACETS
Table of Contents
ABOUT THIS REVIEW
04 – 05
FONDAZIONE PRADA
06 – 27
EXPO
28 – 49
INNER CITY
51 – 63
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ABOUT
Location
CITY
Milan, Italy
01 FONDAZIONE PRADA
03 INNER CITY
02 EXPO
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ABOUT
MilanABOUT
Location
MILAN, home of Italy’s industrial powerhouse and origin of taste in fashion and design. Where gothic cathedrals are passed by models and designers car-rying pasta and espresso, dreams must come true. The Italian metropolis with its various facets shines with art collections, sparkling nightlife and count-less architectural marvels. We inhaled every part of the vibrant city to take you on a journey through art, lifestyle and retail inspiration.
FONDAZIONE PRADA I CITY OF ART
EXPO I LABORATORY OF INNOVATION
INNER CITY I RETAIL INSPIRATION
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s t r o k e - a r t f a i r. c o m
Since 1913, they have built a global fashion empire filled with red-soled shoes and perfect black suits in more than 300 stores worldwide. But Prada’s most ambitious project to date has nothing to do with ap-parel at all. FONDAZIONE PRADA has staged roa-ming exhibitions of everyone from Anish Kapoor to Steve McQueen in an old distillery, a scruffy indus-trial area beyond the railway tracks. Nine differing spaces within the compound offer a range of sizes, scales, and flexibility. Some of the spaces remain raw, others manipulated. Join us on a ride through eye-catching visuals and gigantic installations.
CHAPTER 01
Fondazione Prada
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IMPRESSIONS
Fondazione Prada
ARCHITECTURE
www.fondazioneprada.org
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IMPRESSIONS
Fondazione PradaIMPRESSIONS
Fondazione Prada
FONDAZIONE PRADAArchitecture
The Fondazione is not a preservation project and not a new architecture. Two conditions that are usually kept separate here confront each other in a state of permanent interaction — offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others. New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed — all these contrasts establish the range of oppositions that define the new Fondazione.
Rem Koolhaas, Architect
FONDAZIONE PRADA
Architecture
FONDAZIONE PRADAArchitecturewww.fondazioneprada.org
oma.eu
TWINSO i l o n Wo o d , 6 0 x 6 0 c m
FONDAZIONE PRADA
ArchitectureFONDAZIONE PRADA
Architecture
FONDAZIONE PRADAArchitecturewww.fondazioneprada.org
REM KOOLHAASArchitectoma.eu
FONDAZIONE PRADA
Bar Luce
Designed by film director Wes Anderson, Bar Luce recreates the atmosphere of a typical Milanese café. Although his movies often favor symmetrical tableaux, Anderson feels that ‘there is no ideal angle for this space. It is for real life, and ought to have numerous good spots for eating, drinking, talking and reading.
www.fondazioneprada.org/barluce
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FONDAZIONE PRADA
Bar LuceFONDAZIONE PRADA
Bar Luce
BAR LUCEwww.fondazioneprada.org/barluce
“THAT'S THE KIND OF MOVIE THAT I LIKE TO MAKE, WHERE THERE
IS AN INVENTED REALITY AND THE AUDIENCE IS GOING TO GO
SOMEPLACE WHERE HOPEFULLY THEY'VE NEVER BEEN BEFORE.
THE DETAILS, THAT'S WHAT THE WORLD IS MADE OF.”
WES ANDERSON
FONDAZIONE PRADA
An Introduction
fondazioneprada.org/projects/an-introduction
AN INDRODUCTION“An Introduction”: an intense exhibition project — emerged from a dialogue between Miuccia Prada and Germano Celant — alluding to a path between institutional and personal, leading to methods of research and collecting. It intertwines a study and passion for art that has taken on public and private characteristics and led to the opening of the Fondazione.
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FONDAZIONE PRADA
An IntroductionFONDAZIONE PRADA
An Introduction
INSTALLATION VIEW OF THE EXHIBITIONwww.fondazioneprada.org/projects/an-introduction
The result is a body of artworks and objects that supply information about the past, present and future of an existential adventure. They introduce an image of impassioned, committed people who have followed a route of active and radiating awareness: the reaction to the vital strength of ideas becomes the focus of a lifetime.
FONDAZIONE PRADA
An Introduction
fondazioneprada.org
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FONDAZIONE PRADA
An IntroductionFONDAZIONE PRADA
An Introduction
AN INTRODUCTION
SYSTEM OF LIFE
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FONDAZIONE PRADA
Thomas DemandFONDAZIONE PRADA
Thomas Demand
THOMAS DEMANDProcesso grottesco, 2006
In 2006, in order to realize the photographic work Grotto, Thomas Demand used a postcard as his starting point in recreating a grotto located on the island Maiorca. Employing 30 tons of grey cardboard, shaped with the help of a com-puter and laid out to form a stratification with 900,000 sections, the artist recreated the rock chamber, stalactites and stalagmites displayed on the postcard in order to photograph the work.
FONDAZIONE PRADA
John Baldessari
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FONDAZIONE PRADA
John BaldessariFONDAZIONE PRADA
John Baldessari
“I GO BACK AND FORTH BETWEEN WANTING TO BE
ABUNDANTLY SIMPLE AND MADDENINGLY COMPLEX.”
JOHN BALDESSARI
JOHN BALDESSARIThe Giacometti Variationswww.baldessari.org
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FONDAZIONE PRADA
Pino PascaliFONDAZIONE PRADA
Pino Pascali
PINO PASCALIPinne di Pescecane, 1966
Raw white canvas painted blackand Vinavil wood ribs
PINNE DIPESCECANE
FONDAZIONE PRADA
Damien Hirst
DAMIEN HIRST Lost Love2000
Glass, painted steel, silicone, water, aquarium system, live tropical fish, gravel, gynecologist's chair, glass-topped trolley, medical and surgical equipment, coat stand, lab coat, handbag, shoes, gold watch, gold rings and pearl necklace
damienhirst.com
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FONDAZIONE PRADA
Damien HirstFONDAZIONE PRADA
Damien Hirst
MAURIZIO CATTELAN
Untitled, 2009Silicone rubber
FONDAZIONE PRADA
Maurizio Cattelan
mauriziocattelan.altervista.org
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FONDAZIONE PRADA
Maurizio CattelanFONDAZIONE PRADA
Maurizio Cattelan
JOHN BALDESSARI
Box (Blind Fate and Culture) , 1986Acrylic and black and white photograph
EXPO MILANO 2015 is the Universal Exhibition that Milan is hosting 2015.
The city becomes a global showcase where more than 140 participating countries present the best of their technology offering a concrete answer to a vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the planet. A platform for the exchange of ideas and shared solutions on the theme of food was created by stimulating each country’s creativity and promo-ting innovation for a sustainable future. The results are impressive — take a look at the future through the eyes of the world we live in.
CHAPTER 02
Expo
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EXPO
ImpressionsEXPO
Impressions
IMPRESSIONS OF THE PAVILLONS
EXPO
Vietnam Pavillon
expo2015.org
VIETNAM Water and Lotus
The lotus flower is widespread in Vietnam, growing from the mud and expressing a disarming beauty with a capacity for purifying the water in which it thrives. This double image was chosen to convey the message of Vietnam to the international community about its commitment to actively protecting the environment and water resources.
Rice, coffee, pepper, dried fruits and seafood are its most exported products and are exhibited at Expo Milano 2015 in 887 square meters, giving maximum emphasis to the essence of Vietnamese cuisine.
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EXPO
Vietnam PavillonEXPO
Vietnam Pavillon
WATER AND
LOTUS
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EXPO
Guatemala PavillonEXPO
Guatemala Pavillon
GUATEMALAThe Heart of the Mayan World
EXPO
Italian Chocolate District
ITALIAN CHOCOLATE DISTRICTSCocoa & Chocolate Cluster
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EXPO
Italian Chocolate DistrictEXPO
Italian Chocolate District
www.cocoachocolatecluster.org
BRAZIL
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EXPO
Brazil Pavillon
FEEDING THE WORLD WITH SOLUTIONS
EXPO
Brazil PavillonEXPO
Brazil Pavillon
expo2015.org
Brazil is interpreting the theme of Expo Milano 2015, Feeding the Planet: Energy for Life, by providing a number of solutions connected to its technologi-cal capacity within agriculture contexts and its ability to extend the production of food and its related exports. Another aspect is its capacity for satisfying social demand without damaging biodiversity, which is a fundamental resource for achieving balance throughout the entire planet. Brazil’s participation at the Expo is based on three key points: technological, underscoring its development and reliability as a potential technology partner that is both innovative and efficient; cultural, highlighting its plurality through a range of typical products, and social, guaranteeing global, healthy food that is accessible to all.
EXPO
Bahrain Pavillon
ARCHEOLOGIESOF
GREEN
BAHRAINArchaeologies of Green
expo2015.org
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EXPO
Bahrain PavillonEXPO
Bahrain Pavillon
The Kingdom of Bahrain’s pavilion at the Milan Expo 2015 presents an interpretation of the relationships that tie together the country’s agrarian heritage and culture. The centerpiece of the pavilion pays homage to this rich heritage, which consists of 10 distinct fruit gardens, each bearing their fruit at different times during the six-month long Expo.
Japan’s participation unfurls essentially around two words: Health and Edutainment, or educational entertainment. Its typical dishes, based on rice, raw fish and vegetables are proposed as a balanced way of eating, contrasting with the excesses that can lead to obesity for a billion people. Projects for schools are also a vehicle for traditional concepts encouraging sharing and discouraging wastefulness.
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EXPO
Japanese PavillonEXPO
Japanese Pavillon
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EXPO
German Pavillon
SOIL& WATER
The German Pavilion translates the German field and meadow landscape into its architecture in a striking and surprising way: a building consisting of a gently sloping landscape level with a freely accessible surface and a thematic exhibition inside. In this landscape, with clearly discernible fields, stylised plants grow as "idea seedlings" up from the exhibition to the exterior surface, creating a large, protective canopy. These are the connecting elements, dovetailing the exterior and interior, the architecture and the exhibition itself.
EXPO
German PavillonEXPO
German Pavillon
GERMAN PAVILLONwww.expo2015-germany.de
expo2015-germany.de
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EXPO
German PavillonEXPO
German Pavillon
The garden is a place full of ideas and activity; a colourful and vivacious space with new and surprising things to discover everywhere. It shows how our ideas and actions can positively change the way we deal with nature and our food.
MY GARDEN OF IDEAS
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EXPO
German Pavillon
THROUGH THE EYES OF FLYING BEES
EXPO
German PavillonEXPO
German Pavillon
expo2015-germany.de
BE(E) ACTIVEA new and surprising perspective opens in the German Pavilion’s captivating show: Germany seen through the eyes of flying bees. It is a journey over the vibrant and fertile landscape in which the public becomes the orchestra and makes its own soundtrack for the trip. The Pavilion’s motto becomes most tangible: Be(e) active. Spraypaint on paper, collage.
Fashion weeks, feast days, and nights dedicated to nothing more than the joyful things in life – MILAN
is the heart of Italian wealth and style. The second largest city in the country behind Rome holds a strong position as the capital of the of fashion indus-try along with powerful names of Paris, New York and London. Stylish shops are popping up next to landmark gothic churches. While gorgeous models cross the streets with their army of assistants, the smell of pasta is in the air.
The urban look of the city may not exactly make heads turn but as we do feel that the inspiration gathered in Milan is extraordinary.
CHAPTER 03
Inner City
MAX ZORN
MILANESE CATHEDRALwww.duomomilano.it
GALLERIA VITTORIO EMANUELE I Iwww.visitamilano.it
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MILAN
City
“TRAVELLING IS
THE RUIN OF
ALL HAPPINESS.
THERE'S NO
LOOKING AT A
BUILDING AFTER
SEEING ITALY.”
FANNY BURNEY
A contemporary bistrot designed by a group of partners united in their passion for modern, unadorned italian cuisine.
MILAN
Retail Inspiration
pisacco.it
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MILAN
Retail InspirationMILAN
Retail Inspiration
PICASSO BAR & RESTAURANTVia Solferino 48
Pictures from Picasso Bar & Restaurantwww.pisacco.it
PICASSORESTAURANT & BAR
MILAN
Retail Inspiration
LES HOMMES
FLAGSHIP STORE
Via Bergamo, 6www.leshommes.com
Pictures from Les Hommes,courtesy of Andrea Martiradonna
leshommes.com
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MILAN
Retail InspirationMILAN
Retail Inspiration
LES HOMMESFLAGSHIPSTORE
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MILAN
Retail InspirationMILAN
Retail Inspiration
OVSWindow Displaywww.ovs.it
COSWindow Displaywww.cos.com
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MILAN
Retail InspirationMILAN
Retail Inspiration
10 CORSO COMOShopping & Dining Experiencewww.10corsocomo.com
10 CORSO COMOCONCEPT STORE& RESTAURANT
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MILAN
Retail InspirationMILAN
Retail Inspiration
SPAZIO PONTACCIODesign Boutique
Via Pontaccio, 18Pictures from Spazio Pontacciospaziopontaccio.com
SPAZIOPONTACCIODESIGN BOUTIQUE
WE SHOULD DO THISMORE OFTEN
DFROST GMBH & CO. KG | HAUPTSTÄTTER STR. 59A | 70178 STUTTGART
T +49 711 664817–0 | F +49 711 664817–200 | INFO DFROST.COM
CONTACT
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