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Facebook trendsWhat’s new on Facebook, and how can it help your business into recovery phase
Key learning outcomes👉👉Top five trends in 2020
What’s trending on Facebook, and how can you integrate it
👉👉Features on Facebook
Key features to consider in your next social media plan
👉👉Checklists for success
Tips for your business to consider as we move into recovery phase
Role of social media👉👉There are two uses of social media – each relevant during
the crisis:1. Commercial purpose – talking to your customer2. Community purpose – talking with your customer
👉👉Connect with people virtually to maintain engagement and build relationships
👉👉Build audience with authentic content to increase brand loyalty (and followers) post-crisis
Profile picture
Profile handle
Cover picture/video
Action buttonContent tabs
Ad centre
Your story
Page tips
Page tabs
Facebook metrics explained👉👉Your fans - The number of people who saw any of your posts at
least once, grouped by age and gender. Aggregated demographic data is based on a number of factors, including age and gender information users provide in their Facebook profiles.
👉👉Your followers - The people who follow your Page.👉👉People reached - The number of people who had any content from
your Page or about your Page enter their screen, grouped by age and gender.
👉👉People engaged - The number of people talking about the Page by user age and gender.
Who is using Facebook and how?👉👉 Users 65+ are the fastest
growing group on Facebook, fewer teens than previous years
👉👉Highest traffic occurs midday Wednesday and Thursday
👉👉 94% Facebook Ad revenue is on mobile (make it mobile-friendly)
👉👉 Users watch 85% videos without sound
1. More shifts to private channels
👉👉 Privacy-focused vision for social networking
👉👉 Emphasizing private interactions👉👉 i.e. Facebook Messenger, Facebook
Groups
2020 TREND: Facebook Secret Groups
2. Group-centric redesign
👉👉 Groups tab will be aimed at making it easier to find new groups
👉👉 Groups tab will feature personalized feed that will show activity from all of the groups a member has joined
👉👉 Group updates will show up more often in the News Feed
3. No more ‘like’ counts
👉👉 Currently in test mode – Likes to be hidden from posts (similar to Instagram)
👉👉 May have an impact on how engagement rates are calculated, but there are other methods to understand how your Page is tracking, and what content resonates with your audience
4. AR and VR-driven ad formats👉👉 Digital ad space shifting
away from static content to dynamic formats, like Stories
👉👉 AR features to create interactive content and ads with Spark AR Studios
2020 TREND: Video poll ads
5. More support for small business
👉👉 Increase in e-commerce and payment tool functions
👉👉 Automated Ads, an appointment booking tool and editing tools for videos
2020 TREND: Storefront-related features
General social media trends👉👉 Authentic, organic content – no edit👉👉 Influencer marketing (Instagram)👉👉 Longer captions – story-telling 👉👉 Brand voice is more important👉👉 Rise of the nano-influencer
Features on Facebook
👉👉Ad Centre – create and manage ads on mobile or desktop
• Create ad campaigns• Review and adjust campaigns• Monitor with real-time ad reporting• 2020 TREND: Video poll ads, and AR
filters
Features on Facebook
👉👉Creator Studio – manage or create posts/content, and view insights
• Create content and post• Monitor post performance and
engagement• View and respond to comments/
messages• Cross platform – can post directly to
Features on Facebook
👉👉Facebook Stories – video/photo content visible on your channel for 24 hours
👉👉Likes – the news feed algorithm ties organic Reach to how much fan engagement your posts get – i.e. more likes/shares, the more fans will see your future posts
👉👉Hashtags – turns phrase into a clickable link to help people find topics they’re interested in (searchable)
👉👉Insights – monitor performance of your Page and understand your audience
10 ways to boost Facebook engagement
✔ Show your personality – be authentic✔ Ask questions (e.g. ‘Fill in the blank’ post)✔ Use images – make sure it aligns to what
you want to say✔ Provide an inside look at your company
(i.e. behind the scenes, get to know you)✔ Stay specific – monitor responses to
content, and the high-traffic periods
10 ways to boost Facebook engagement✔ Use your fans’ content (with credit)✔ Keep posts simple – understand what
works for your audience; mix it up with text-only updates✔ Be persistent – post useful content, and
often: be a consistent voice✔ Love your followers – building
relationships, showing recognition (e.g. share content your fans leave on your Page)✔ Have fun & get creative!
FREE Facebook training
👉👉 Facebook Blueprint training👉👉 Helpful lists: Prepare to bring your business online Establish your presence Attract an audience
👉👉 Featured courses Essential guide to Facebook ads Growing your business with Instagram Get started with Commerce Manager
Your social media checklist
☑ Develop a social media strategy☑ Create/update brand tone of voice guidelines ☑ Invest time in your social media and take short
courses👉👉 Check out our ‘Marketing Masterclass’ list for some
ideas!☑ Try to plan you content for a week at a time,
and dedicate 30min to writing all content, rather than post-by-post👉👉Video and story-telling are key!
Thank you
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