Facebook trendsWhat’s new on Facebook, and how can it help your business into recovery phase

Key learning outcomes👉👉Top five trends in 2020

What’s trending on Facebook, and how can you integrate it

👉👉Features on Facebook

Key features to consider in your next social media plan

👉👉Checklists for success

Tips for your business to consider as we move into recovery phase

Role of social media👉👉There are two uses of social media – each relevant during

the crisis:1. Commercial purpose – talking to your customer2. Community purpose – talking with your customer

👉👉Connect with people virtually to maintain engagement and build relationships

👉👉Build audience with authentic content to increase brand loyalty (and followers) post-crisis

Profile picture

Profile handle

Cover picture/video

Action buttonContent tabs

Ad centre

Your story

Page tips

Page tabs

Facebook metrics explained👉👉Your fans - The number of people who saw any of your posts at

least once, grouped by age and gender. Aggregated demographic data is based on a number of factors, including age and gender information users provide in their Facebook profiles.

👉👉Your followers - The people who follow your Page.👉👉People reached - The number of people who had any content from

your Page or about your Page enter their screen, grouped by age and gender.

👉👉People engaged - The number of people talking about the Page by user age and gender.

Who is using Facebook and how?👉👉 Users 65+ are the fastest

growing group on Facebook, fewer teens than previous years

👉👉Highest traffic occurs midday Wednesday and Thursday

👉👉 94% Facebook Ad revenue is on mobile (make it mobile-friendly)

👉👉 Users watch 85% videos without sound

1. More shifts to private channels

👉👉 Privacy-focused vision for social networking

👉👉 Emphasizing private interactions👉👉 i.e. Facebook Messenger, Facebook

Groups

2020 TREND: Facebook Secret Groups

2. Group-centric redesign

👉👉 Groups tab will be aimed at making it easier to find new groups

👉👉 Groups tab will feature personalized feed that will show activity from all of the groups a member has joined

👉👉 Group updates will show up more often in the News Feed

3. No more ‘like’ counts

👉👉 Currently in test mode – Likes to be hidden from posts (similar to Instagram)

👉👉 May have an impact on how engagement rates are calculated, but there are other methods to understand how your Page is tracking, and what content resonates with your audience

4. AR and VR-driven ad formats👉👉 Digital ad space shifting

away from static content to dynamic formats, like Stories

👉👉 AR features to create interactive content and ads with Spark AR Studios

2020 TREND: Video poll ads

5. More support for small business

👉👉 Increase in e-commerce and payment tool functions

👉👉 Automated Ads, an appointment booking tool and editing tools for videos

2020 TREND: Storefront-related features

General social media trends👉👉 Authentic, organic content – no edit👉👉 Influencer marketing (Instagram)👉👉 Longer captions – story-telling 👉👉 Brand voice is more important👉👉 Rise of the nano-influencer

Features on Facebook

👉👉Ad Centre – create and manage ads on mobile or desktop

• Create ad campaigns• Review and adjust campaigns• Monitor with real-time ad reporting• 2020 TREND: Video poll ads, and AR

filters

Features on Facebook

👉👉Creator Studio – manage or create posts/content, and view insights

• Create content and post• Monitor post performance and

engagement• View and respond to comments/

messages• Cross platform – can post directly to

Instagram

Features on Facebook

👉👉Facebook Stories – video/photo content visible on your channel for 24 hours

👉👉Likes – the news feed algorithm ties organic Reach to how much fan engagement your posts get – i.e. more likes/shares, the more fans will see your future posts

👉👉Hashtags – turns phrase into a clickable link to help people find topics they’re interested in (searchable)

👉👉Insights – monitor performance of your Page and understand your audience

10 ways to boost Facebook engagement

✔ Show your personality – be authentic✔ Ask questions (e.g. ‘Fill in the blank’ post)✔ Use images – make sure it aligns to what

you want to say✔ Provide an inside look at your company

(i.e. behind the scenes, get to know you)✔ Stay specific – monitor responses to

content, and the high-traffic periods

10 ways to boost Facebook engagement✔ Use your fans’ content (with credit)✔ Keep posts simple – understand what

works for your audience; mix it up with text-only updates✔ Be persistent – post useful content, and

often: be a consistent voice✔ Love your followers – building

relationships, showing recognition (e.g. share content your fans leave on your Page)✔ Have fun & get creative!

FREE Facebook training

👉👉 Facebook Blueprint training👉👉 Helpful lists: Prepare to bring your business online Establish your presence Attract an audience

👉👉 Featured courses Essential guide to Facebook ads Growing your business with Instagram Get started with Commerce Manager

Your social media checklist

☑ Develop a social media strategy☑ Create/update brand tone of voice guidelines ☑ Invest time in your social media and take short

courses👉👉 Check out our ‘Marketing Masterclass’ list for some

ideas!☑ Try to plan you content for a week at a time,

and dedicate 30min to writing all content, rather than post-by-post👉👉Video and story-telling are key!

Thank you