Facebook for the Local Business

Facebook+ The Local Business

Why Should A Local Business Use

Facebook?

Your Customers Are On FacebookOver 2/3 of online adults in the US had a Facebook account in 2012.

Your Competitors Are On Facebook70% of local businesses had a Facebook page in 2012.

Facebook Users Are MobileNearly half of all Facebook visits in the US are from a mobile device.

Facebook Is Getting More LocalIn 2013, new features changed the way users interact with their location.

The Social Network Is Now A Social Search Engine

Facebook users can now search by location to discover businesses nearby.

That means local customers are searching for businesses like yours from their home…

… And on their mobile phone when they are looking for something on the go.

A great Facebook page gives your business an advantage in getting found.

How Can You Keep A Great Facebook Page

For Your Local Business?

Create Engaging PostsA user’s Facebook newsfeed gives priority to content from the pages that person interacts with most

Giving fans a reason to interact by liking, commenting or sharing your posts will increase the chance they will see your content in the future.

Post Often, But Not Too Often It’s important to keep your content fresh to keep fans engaged, but don’t post unless you have something interesting to say.

52% of consumers say they have stopped following a company on Facebook because the posts became “too repetitive or boring.”

Create Special OffersAccess to specials or discounts is among the top reasons consumers "like" a company on Facebook

For the local business, specials give your customers something actionable that can bring them offline and into your business.

Share PhotosSnapshots of your products, staff or storefront are the type of images that make customers feel more connected to your local business.

Images drive visibility for your business, delivering up to 120% higher engagement than the average Facebook post

Keep it Short And Sweet Facebook users tend to scan their newsfeed for interesting content rather than reading every post.

Keep your posts brief and easy to digest to attract your fans’ interest without giving them too much to handle.

Mix Up Your Timing

The best time to post your content will vary depending on your customer base, so try different times or days and compare your results.

Many local consumer businesses benefit from weekend posts, when customers access Facebook outside of work and have time to go out to shop and play.

Ask QuestionsAnd ListenAsking for feedback gives loyal customers and fans a way to stay connected to your local business.

Questions and polls give people an easy way to engage with your content and increase your visibility to your customers’ social network.

Create And Promote EventsEvents are a perfect way to connect your offline and online communities and get people into your business.

When Facebook users RSVP for your Facebook event, your business will gain visibility with your customer’s social network.

Respond to CommentsAs a business page administrator, you’ll receive notifications of new fan activity on your page.

Let your customers know you are paying attention by answering their questions, responding to their concerns, and thanking them for praise.

Get Liked, Rated And RecommendedAsk existing customers to connect with your business on Facebook. Likes, visits and ratings influence your Facebook nearby search ranking.

Happy customers can leave endorsements on your page that will be visible to others.

Visitors who check in at your location can add a star rating.

Likes, visits, recommendations and ratings all influence your ranking in local Facebook search.

Find InspirationFind out how businesses like yours and businesses near yours are reaching customers on Facebook.

Perch is a free mobile app designed for small business owners.

Use it to find, view and create a Watchlist of other business social media in your area

Get Perch NowVisit perchapp.com.