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Experience and Expectations of Private Organisation in Marketing and Promotion of Pulses. Rallis role in improving pulses productivity. Opportunities for Interventions. Improve productivity and farmer economics in pulses. Good agricultural practices for improving production. - PowerPoint PPT Presentation
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Copyright © Rallis India Limited. All rights reserved
Experience and Experience and Expectations of Private Expectations of Private
Organisation in Marketing Organisation in Marketing and Promotion of Pulsesand Promotion of Pulses 1
Copyright © Rallis India Limited. All rights reserved
Rallis role in improving pulses productivity
2
Copyright © Rallis India Limited. All rights reserved
Good agricultural practices for improving production
Fair crop economics and farmer netbacks
Improve productivity and farmer economics in pulses
Opportunities for InterventionsOpportunities for Interventions
3
Copyright © Rallis India Limited. All rights reserved
Productivity Improvement InitiativeProductivity Improvement Initiative
Project InitiatedDec - 2009
Pudukkottai Tamilnadu
2011-12 Maharashtra
Karnataka
2012-13 Madhya Pradesh
Trainings/ Meetings/ Demo/ Field Days / Prerna
Certified Seeds
Soil Test/ Seeds/ Sowing Method/ Fert Reco/ Crop Protection/ Irrigation/ Harvesting Method
Schedule
PoP
Line Sowing SeedlingsSpacing Inter
CroppingCrop
RotationFinancial Help
SBI & HDFC
44
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Connect to farmersConnect to farmers
Yield Improvement 10% to 40%
TamilnaduVillages/Farmers
200/ 25000
MaharashtraVillages/Farmers
402/ 50000
KarnatakaVillages/Farmers
300/ 50000
Madhya PradeshVillages/Farmers
100/ 25000
Cumulatively over 5 years ~ 10 lakh farmers to be benefitted
Copyright © Rallis India Limited. All rights reserved 6
Working on a PPP Model
TN, MH, KA & MP Govt. Agri Dept TATA RALLIS
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Major Learnings
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Learning in each stageLearning in each stage
Farm to Fork
Quality Seeds
Access to latest
technology
Provide Information
Price Transparency
AssuredRealizations
Logistics Support
Storage & Handling
Processing
Direct to Market
Adoption of technology
How can organized private sector play a role?- Link up with existing business offerings and bring in other partners to fill gaps
Pre harvest Post harvest
8
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Rallis actions
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• No deduction from farmers – Sample, Electronic Weighment
• Transparent price system, Quality based price, Scientific method for quality check
• Simple calculation system of price to farmers, Calculation on quality parameters & Immediate payment
Benefit of 5 to 6% to farmers
Procurement – Rallis ExperienceProcurement – Rallis Experience
Copyright © Rallis India Limited. All rights reserved 11
Expectations
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Support in infrastructure to facilitate grading of pulses resulting in better quality / price realization
Government support in harmonizing licenses across India
ExpectationsExpectations
Removal of stock caps
Storing & Processing hubs for organized players
Farmers/ Consumer awareness program
Pricing Incentive for farmers participating in PPP Project
Copyright © Rallis India Limited. All rights reserved 13
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