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7/30/2019 Executive Summary of Business Plan
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-Prof. Parmeet Kaur
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Group Members (Group 8) Gagandeep singh 02
Isha Boricha 09
Ashish Dube 15
Preyanka Dubey 16
Varun Parekh 34
Harleen Sandhu 47
Rachna Shetty 49
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Stationery Zone is a new retail stationery store that
will cater all the requirement of people under one roof
in GNIMS COLLEGE,MATUNGA.
As our name suggests our focus is on stationerysupplies which includes college books & study material,magazines, specialized paper, preprinted invitations,greeting cards, pens, and other miscellaneous stationeryitems and small office supplies.
The business will have the ability to specialize order anytype of stationery on behalf of students.
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Stationer ZoneObjectives
To create a shopping environment that caters to the
stationery needs of the different section of the college.To receive a 50% profit margin within the first year.
VisionTo evolve into giant retail stationery store focused on
customer needs and customization
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MissionThe Stationery Stores mission is to provide students
with an outstanding array of stationery supplies whileconcurrently offering an extensive line of stationarycustomization services for events and businesseswithin the target market.
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Location AnalysisLocation
College campus near auditorium
Area - 950 sq ft.
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selection of Market andTrade AreaDemographics
Total size and density: Density of students studyingin khalsa and GNIMS College is high which isfavorable for stationery market.
Average level of education: Level of education ishigh and standard of living is also high which afavorable factor for our store as it will increase thedemand for stationery.
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Competition
Number and size of thecompetitors:
There are only 2 major competitors i.e.Second Hand Book Depot & Book World
and rest competition is from smallstationery stores outside the college.
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Economic Base Total and per capita disposable income: Parents focusing on higher
education & disposable income is also high
Growth forecasts: It is also high as there is boom in education sector andthere is continuous demand of stationery
Economic and seasonal fluctuations:Would not affect stationerybusiness
Access to credit and financial facilities: Easy availably of credit as soundbanking structure is available.
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store layout & design
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Layout
Easy to locate stationery
Fully spacious & customers can easily navigate Draw customers around the store
Enhance the image of our outlet
It ensures optimum utilization of space
Reduce the product search time for consumer
Ensures effective & desired presentation of stationery
Influence the service quality experience
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Financing Summary Required Funds - At initial stage, the Stationery Zone requires INR10, 00,000
of debt funds. Below is a breakdown of how these funds will be used:Projected Startup Cost INR
Working capital 5,00,000
Legal Requirements 20,000
Opening Supplies 20,000
Company Vehicle 1,50,000
Marketing Budget 77,704
Security Deposits 5000
Miscellaneous & Unforeseen Cost 10,000
Total Start up Cost 8,57,704
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manager
Operational staff
helpers Sales/marketing
administrative
accounting
Organizational Chart& Personnel Summary
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Number of PersonnelYear 1 2 3
Owner 1 1 1
Accountant 1 1 1
Marketing Executive 1 1 1
Sales Executive 2 2 2
Helpers 3 3 3
Total 8 8 8
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Personnel Plan Yearly
Year 1 2 3
Owner 1,80,000 1,80,000 1,80,000
Accountant 60,000 60,000 60.000
Marketing Executive 84,000 84,000 84,000
Sales Executive 1,44,000 1,44,000 1,44,000
Helpers 1,26,000 1,26,000 1,26,000
Total 5,94,000 5,94,000 5,94,000
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Personal Expenses Break Down
31%
10%14%
24%
21%Ow ner
Accountant
Marketing Executive
Sales Executive
Helpers
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SWOT AnalysisStrengths Excellent quality product. All stationery products under one roof. Fully spacious & customers can easily navigate Well trained sales persons Within reach of people Near educational institutes & universities
Weaknesses New Player Credibility problem may affect initial sales Customer Loyalty Underdeveloped Supply Chain Lack of adequate utilities
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Opportunities
Enormous market for the Stationery Business.
Growth of educational institutes & universities.
Demand of boutique stationeries.
Threats
Competition from Second Hand Book Depot &
Book World Increase in interest Rates
Increase in supplier prices
Inflation
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Financial PlanUnderlying Assumptions Stationery Zone will have an annual revenue growth rate of 16% per year.
The Owner will acquire INR 25,00,000 of debt funds to develop the business.
The loan will have a 10 year term with a 9% interest rate
Sources of Funds
Sources of funds Rs
Owners capital 15,00,000
Loan from bank 25,00,000
Total financing 40,00,000
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Thank you
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