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MONTHLY REPORT MONTH: APRIL 2017
Visitor Services Update – April 2017
Market Street Guest Services
The Woodlands Mall Guest Services
APRIL 2017 2,379 guests 4,835 guests 2017 YTD 8,627 guests 17,553 guests
YTD Unique Texas Visits
955 guests from 98 Texas zip codes
1,331 guests from 163 Texas zip codes
YTD Unique State Visits
226 guests from 29 other US States, districts and
territories
272 guests from 44 other US States, districts and
territories YTD Unique
Country Visits 149 guests from 21
countries 294 guests from 41 countries
YTD Undetermined Visits
6,024 guests did not share their zip code
13,031 guests did not share their zip code
5,215 77 42
visitors were tracked in April 2017
visitor bags distributed
relocation packets
distributed
Events assisted at:
The Woodlands Waterway Arts Festival
IRONMAN Texas Village
IRONMAN Race Day
2
Hotel Occupancy Tax Overview
2017 Hotel Occupancy Tax Report
2017 Budget Actual 2017
JAN $ 488,731.00 $ 443,786.00
FEB $ 620,729.00 $ 673,504.00
MAR $ 694,153.00 $ 847,172.00
APR $ 733,914.00 $ 795,667.00
MAY $ 753,561.00
JUN $ 843,596.00
JUL $ 699,253.00
AUG $ 618,691.00
SEP $ 647,250.00
OCT $ 669,984.00
NOV $ 791,161.00
DEC $ 639,003.00
TOTAL $ 8,200,026.00
YTD $ 2,537,527.00 $ 2,760,129.00
HOT Comparisons – 3 Year Data
2015 2016 2017 %
change
JAN $ 484,069.00 $ 459,264.00 $ 443,786.00 3.4%
down
FEB $ 583,239.00 $ 620,075.00 $673,504.00 8.6% up
MAR $ 659,993.00 $ 692,966.00 $847,172.00 22% up
APR $ 752,339.00 $ 700,284.00 $795,667.00 8.4% up
MAY $ 672,775.00 $ 739,255.00
JUN $ 773,715.00 $ 830,188.00
JUL $ 678,610.00 $ 678,009.00
AUG $ 661,943.00 $ 576,869.00
SEP $ 610,148.00 $ 634,423.00
OCT $ 648,380.00 $ 633,081.00
NOV $ 695,700.00 $ 747,181.00
DEC $ 595,635.00 $ 559,137.00
TOTAL $ 7,816,546.00 $ 7,870,732.00
YTD $ 2,479,640.00 $2,537,527.00 $ 2,760,129.00 8.8% up
Source: The Woodlands Township
Comparable to 2016
Source: Smith Travel Research Report
Occupancy (%)
16-Apr
17-Apr
ADR (in $)
16-Apr
17-Mar
RevPAR (in $)
16-Apr
17-Mar
Up 12.4% in occupancy Down 1.0% in ADR Up 11.3% in RevPAR
3
Meetings, Connections & Fostered Relationships
• Copa Rayados Meeting – April 3
• Pinterest Video Shoot – April 4
• Meet and Greet – Hilton Garden Inn – April 5
• Printing Services Meeting – April 5
• GMID Celebration MPI Breakfast – April 6
• ADARA Analytics Pitch – April 6
• Lunch with Director of Sales for Hilton Garden Inn – April 7
• Meeting about Co-Op Giveway with The Pavilion – April 7
• The Woodlands Arts Council Art Dash Party – April 7
• The Woodlands Waterway Arts Festival – April 7-9
• Site Tour – Parker Hannifin Southwest – April 10
• The Woodlands Leadership Series Luncheon – April 11
• DM Premier Services Meeting – April 11
• MCHC April Monthly Luncheon – April 18
• empowerMINT Enhancement Meeting – April 18
• CVB Board of Directors Meeting – April 19
• Medical Tourism Meeting – April 19
• IRONMAN Texas All Agency Meeting – April 19
• Houston and Beyond Digital Committee – April 20
• University of Houston Class Visit Lecture – April 20
• Travel and Tourism Week Video Shoots – April 21
• Destination Photoshoot with Ashton Rodgers – April 26 & 27
4
Events That Occurred in April
• Throwback Thursday Centric
Cinema • 10th Anniversary TWFG Muddy
Trails Bash • Farmer’s Market at Grogan’s
Mill • The Woodlands Waterway Arts
Festival • Art Dash Party • Kayak Easter Egg Hunt • Lake Woodlands Scavenger
Hunt • Avant Garden Gallery
Reception • Buzzfest • IRONMAN North American
Championship
• IRONKIDS Texas Fun Run • Market Street’s Spring Concert
Series • The Music of Led Zeppelin –
The Cynthia Woods Mitchell Pavilion
• Concert in the Park • Bond and Beyond • Throwdown Texas Burger &
Music Fest • Tom Petty and The
Hearbreakers at The Cynthia Woods Mitchell Pavilion
• The Woodlands Car Club – Cars and Coffee for a Cause
Events Coming in May
• Kings of Leon • Creekside Park Unplugged • Farmer’s Market at Grogan’s
Mill • Market Street’s Spring Concert
Series • Madame Butterfly • Casting Crowns • CB&I Triathlon • Waterway Nights
• Spring Fine Arts Show at Market Street
• Concert in the Park • Train • Kidz Bop Kids • John Legend • The Elixir of Love • Memorial Day Weekend in The
Woodlands • Scuderia Exotic Car Show
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TripAdvisor.com - February 2017 – December 2017
Advertising Efforts
TripAdvisor.com - February 2017 – December 2017 Visit Houston Official Visitors Guide
Spring and Summer 2017
Trip Advisor – Jebbit Tool January - December 2017
Texas Journey Spring 2017
6
TourTexas.com E-Newsletter - April 2017
Texas Highways Homepage banner April 2017
TripAdvisor.com - Business March – May 2017
7
Cable Buy: Houston/Dallas, TV Everywhere, Hulu April – May 2017
Texas Town & City April 2017
Smart Meetings April 2017
Texas Meetings and Events Spring 2017
Austin Monthly
April 2017
Texas Monthly April 2017
8
Public Relations
Pitches
Topic Outline Status Marketing RFP Distributed to TTIA, TACVB and
other travel networks Completed
Summer Fun Release TWCVB to write; Step In to distribute
Completed
New Assistant Director TWCVB to write for distribution In progress National Travel and Tourism Week
TWCVB to send videos to Step In for travel network distribution
In progress
Travel Writer and Blogger Outreach
Topic Outline Status Debra Muccio Stay at Embassy Suites.
Itinerary pitched and being finalized
In progress
Wine and Food Week Group perceives an opportunity for girlfriend getaway. Identified two potentials from influencer list
In progress
Other
Topic Outline Status Custom Scoop Testing new media monitoring
service options. Plan to share pulled April test with team
In progress
First quarter wrap-up call Fran and Emilie to discuss past successes and ways of work moving forward
Completed
Weddings Team discussed niche market outreach on call
In progress
Meetings FAM Tour Team discussed potential FAM visit for meetings market in September
In progress
9
88%
1,441
Google Analytics – April 2017
Social Media Analytics – April 2017
Facebook:
Sessions
Mobile
Desktop
Tablet
Traffic Type Organic(SearchEngine)
Referral (UserDirected FromAnother Site)
Direct (UserEntered URL)
61% 28%
9%
24%
5%
31%
10, 716 Total Page Likes 132 Page Likes This Month 140, 984 People Reached 4,412 Post Engagements 294 Page Views
of social referrals to VisitTheWoodlands.com are trafficked by TWCVB’s Facebook page
sessions on VisitTheWoodlands.com came from some form of social media this month
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