Euforbia Commercial Exploitation. The Players The audience to be barred / protected Parents...

Euforbia

Commercial Exploitation

The Players

• The audience to be barred / protected• Parents• Officials / Institutions• ISPs• Content Owners / Distributors• Production agencies• Legislators• Browsers

The Playing Field - The Gateway

The Playing Field - Erotic Artists

The Playing Field - Hobby Sites

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The Playing Field - Corporations

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The Playing Field - E- Commerce

The Playing Field - 2nd Division

The Playing Field - Concerned I

The Playing Field - Concerned II

The Playing Field - Lifestyle (?)

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Methodology

• The Audience profile must be known• Their permissions recorded• Something has to control the permissions

• The nature of the content must be known• It has to be described• It has to be queried before it is displayed• A policy has to be set in relation to content

Drivers

• Legislation / Directives• Public / Media pressure

• Market issues• Public / Institutional concerns

• Content creators objectives• Legitimate Organisations / businesses• Private / amateur operators

• Commerce• Standards (eg metadata formats)

Scenarios

• Government Action / Legislation• Viable solution required that can be

implemented by all parties without undue burden

• If such a solution existed then Government could act on ISP’s to require them ONLY to host sites that have been described according to prescribed standard or else face prosecution

• This lays foundation for widespread commercial exploitation of Personal Filters.

Scenarios

• No Legislation• Government funding for a Classification

Body ?• Parent / Administrator / Institution control

• over what?• How?

• Manual device Vs Automated device• At site design point• At ISP - ISP Licencing?• At User installation• At Browser - No description = don’t display

Scenarios

• The BIGGER picture• The content of ALL sites would need to be

described• What will leverage that scenario?

• Benefits user on information retrieval - Search Engine performance ?

Market Perceptions

• Underblocking

• Overblocking

• "Expert" Control

• Subjective

Market Perceptions

• Error-Prone

• Censorship / Discrimination

• Vulnerable

• Problematic / Wrong Focus

Users access to sites

• Web browser - no tag = no display• Proxy Server - Display according to

Rules• ISP - no tag = no hosting• Search Engines - no tag = no listing• Direct input of URL (caught by Web

Browser / Proxy Block above)

Market Reaction

• Commercial Adult Publishers• Some interest and agreement from UK Co’s• Most operate Adult Check / CreditCard Keys

• Adult Portals eg Contact Sites• 800 contacted by email - little reaction

• ISPs• 20 contacted - no expression of interest

• The Media• 3 Press Releases timed to co-incide with

major ‘porn’ stories - no coverage

Freedom of Expression Lobby

• Internet is universal and not subject to control by one state or organisation

• The right to express / publish

Euforbia addresses this -• ALL sites can be described, rather than

just those featuring 18+ material• Describing ALL sites offers huge benefits

to the internet community• The Euforbia principle should be

extended

If all sites can be described . . . .• Euforbia Operators, who have licenced

the Euforbia Technology will be able to compete to offer mark-up services to ISPs (if that is the leverage point)

or• Euforbia Technology could be engineered

as either -• A Plug-In to site creation software

• Engaged at the ‘point-of-save’

• An Automated Server App describing web content on-the-fly

There is no complete answer

• Firstly there doesn’t have to be

BUT• If the content owners are not going to

mark-up their sites an intermediary will have to do it and they will seek a cost-efficient & effective solution / service

Who will pay?

• No one - not voluntarily

BUT . . . . . . . • Euforbia is a Search Tool, or it could be,

so Euforbia could be founded as a rival engine to AltaVista, Google, Excite, Yahoo et al making money from Advertising Banners, Listings Premiums on the platform of . . . . .

The Clean Search Tool