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EPL Business PlanHow to Rock at Social Media
We Share. We’re Social.
October 2014
Jessica McPhee
EPL Marketing Communications Manager
10/21/2014
#Socialnomics
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EPL is…
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#1 Be your brand!
Social media is an extension of your
brand!
• Create a social media style guide
• Train the team
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#2 Social doesn’t rest on weekends
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is
#3 What catches the eye
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#4 Weekly Features
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#5 The Wonderful World of Analytics
Analytics are your compass.
• Thousands of stats are available to you – many of which are free or low cost.
• Without analytics, you don’t have concrete evidence of what’s working.
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Analytics: What really matters?
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Earned Media
• Shares
• Retweets
• Comments on posts
#6 Group Social Coverage
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1• EPL’s Marketing Team
2• The Social Team
3• Social Branch Champions
#7 Start the Conversation
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• If you don’t ask, you’ll never know!
#8 Track the Trends
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• Track monthly
• Incorporate your findings
into your strategy.
• Don’t try to be everything
to everyone.
#9 Social Advertising
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• Good for occasional use
• Provide as much variety
in your ads as possible
• Can be used as a tool to
gain fans on Facebook.
#10 Social Media Policy
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Social Media = Traditional Media• General rule of thumb: if you wouldn’t want
your comment to be printed on the front page
of the Edmonton Journal, don’t post it on
social media.
EPL’s Social Media Policy
Why:
• To prevent employees from being in a position where their words are used against them.
• To outline how EPL approaches social media.
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In January 2014, a new social media policy
was introduced to EPL staff.
EPL’s Social Media Policy
Considerations:
• Libraries are all about freedom of
speech and expression.
• EPL wants our staff to advocate for us.
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EPL’s Social Media Policy
Three sections:
• Using social media
• Service Point or Department Content
• Publishing External Content on EPL’s
Social Media Platforms
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Questions?
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