EPL Business PlanHow to Rock at Social Media

We Share. We’re Social.

October 2014

Jessica McPhee

EPL Marketing Communications Manager

10/21/2014

#Socialnomics

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EPL is…

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#1 Be your brand!

Social media is an extension of your

brand!

• Create a social media style guide

• Train the team

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#2 Social doesn’t rest on weekends

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is

#3 What catches the eye

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#4 Weekly Features

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#5 The Wonderful World of Analytics

Analytics are your compass.

• Thousands of stats are available to you – many of which are free or low cost.

• Without analytics, you don’t have concrete evidence of what’s working.

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Analytics: What really matters?

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Earned Media

• Shares

• Retweets

• Comments on posts

#6 Group Social Coverage

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1• EPL’s Marketing Team

2• The Social Team

3• Social Branch Champions

#7 Start the Conversation

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• If you don’t ask, you’ll never know!

#8 Track the Trends

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• Track monthly

• Incorporate your findings

into your strategy.

• Don’t try to be everything

to everyone.

#9 Social Advertising

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• Good for occasional use

• Provide as much variety

in your ads as possible

• Can be used as a tool to

gain fans on Facebook.

#10 Social Media Policy

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Social Media = Traditional Media• General rule of thumb: if you wouldn’t want

your comment to be printed on the front page

of the Edmonton Journal, don’t post it on

social media.

EPL’s Social Media Policy

Why:

• To prevent employees from being in a position where their words are used against them.

• To outline how EPL approaches social media.

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In January 2014, a new social media policy

was introduced to EPL staff.

EPL’s Social Media Policy

Considerations:

• Libraries are all about freedom of

speech and expression.

• EPL wants our staff to advocate for us.

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EPL’s Social Media Policy

Three sections:

• Using social media

• Service Point or Department Content

• Publishing External Content on EPL’s

Social Media Platforms

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Questions?

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